Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. International DSP Revenue Due to regulatory requirements, publicly traded Safeguard Scientifics shares a few tidbits on the state of its investments on a quarterly basis — this includes its investment in US creative ad-tech firm Spongecell and ad platform MediaMath. Beyond trumpeting the payday […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Search Gets Display One could say that Google’s Product Listing Ads initially brought the sweet nectar of display advertising to Google’s search engine result pages (SERPs). Now, Google’s showing nontraditional display ads for several select advertisers in the SERPs. The New York Times’ […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adelphic Dives Into Video Mobile ad targeting firm Adelphic is adding mobile video inventory to its mobile ad platform, allowing agency and brand partners to buy and manage mobile video ads programmatically. VivaKi is one of the agencies that will be tapping into Adelphic’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Purchase Data In The TV Buy Simulmedia has added consumer purchase data from Nielsen Buyer Insights to its non-primetime TV ad-buying platform, MediaPost reports. CEO Dave Morgan says, “Having these databases is not new. But they have always been used for research purposes. No […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Prepping For The Holiday Lag Holiday shopping and spending is projected to decrease again this year, according to The New York Times’ Stuart Elliott, so some stores are ramping up efforts to gain foot traffic. Two examples are Premium Outlets in Roseland, NJ, and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Talks Ads Microsoft delivered a Friday update on its latest advertising initiatives. The timing may speak to the lack of compelling news. In a blog post, there’s no mention of programmatic or real-time bidding (RTB). But, if you’re a behavioral advertising believer, you’ll […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Data Confusion Marc Guldimann, co-founder and CEO of Enliken, makes the case for why behavioral advertising is different from information collected by the government for surveillance purposes. In a column for Quartz, Guldimann points out that the types of information and methods are extremely […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mondelēz Targeting Offline Impulse snack buys are a data opportunity for Mondelēz International, which is working on “smart shelves” that will use sensors to gather basic information, such as age and gender. The Raw Story’s Travis Gettys reports that information could be used to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Site Retargeting Facebook is launching another retargeting tool, separate from FBX, that will allow a website owner to serve ads on mobile and desktop via custom audiences. It’s like the Facebook version of Google AdWords site retargeting, but it’s called Website Custom Audiences. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Traffic Jam The problem of fraud could be even worse than people realize, according to a new report from Adweek’s Mike Shields. Along with the usual suspects, there are sites like Crackle and CollegeHumor that may employ robotic means in order to drive traffic, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Recommended Ad Google may be inserting a Google+ recommendation of yours — called “Shared Endorsements” — into an ad, according to changes announced by the company on Friday. Google’s terms-of-service page provides a use case: “For example, your friends might see that you rated […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Slip Twitter accidentally spilled the date of its IPO, PrivCo has uncovered. In a financial document, Twitter pegged Feb. 15, 2014, as the end of the lock-up agreement — typically 90 days after an IPO. Hence the offering will be Nov. 15. PrivCo […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Do Not Track, We Will Microsoft was the first browser maker to turn on “Do Not Track” by default, and now its advertising arm plans to implement a proprietary tracking system. Microsoft would track across computers, phones and tablets that are running Windows, as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online-Offline Coupon Code PayPal is rolling out another way for users to pay for retail purchases through its app, according to AllThingsD. It’s called Payment Code and it uses a QR system for payment. If the store doesn’t have the proper scanner, however, the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG Loves Rich Media TechCrunch’s Anthony Ha reports that DG has made what appears to be an acqui-hire of sorts with its purchase of 11-person rich media vendor Republic Project for a reported $1.4 million plus earn-outs. Read more. Republic pitches a cross-device integration […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Sell-Side ‘Active GRP’ Coming Soon The Drum reports that that Google’s biz dev lead for large publishers, David McMurtrie, told the audience at Thursday’s Association of Online Publishers (AOP) event in London that it’s time for publishers to start protecting their yields and […]
There is no doubt that data-driven advertising has transformed the marketing landscape. Traditional advertising agencies are fighting a steep battle against data-heavy enterprises like Google and Facebook as well as more nimble startups. Roundarch Isobar — an Aegis Media-owned digital marketing agency — is striving to embrace big data and mobile advertising. Its clients include […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Instagram Addressing Ads On the (Facebook) Instagram blog yesterday, the mustard seeds of an ads strategy were strewn about as an anonymous Instagram blogger wrote, “In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Public Ad Network A source tells TechCrunch’s John Constine that former Blue Lithium chief and current RadiumOne CEO Gurbaksh Chahal is readying his company for an IPO. It is rumored that RadiumOne has about $100 million in annual revenue — if true, this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cross-Device Search Google is putting its cross-device first-party data to use, giving AdWords users a chance to see the effectiveness of search ads at different points in the purchase funnel. The new feature is called “Estimated Cross-Device Conversions” and it relies on Google login […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Sets Sights On TV (Too) Facebook has its eye on TV measurement, the WSJ’s Digits blog is reporting, by offering big networks a look at exclusive show data as it looks to match recent initiatives by Twitter. Facebook’s data is centered around the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AppNexus Eyes Mobile Leadership In a video interview on Bloomberg, CEO Brian O’Kelley of real-time ad platform AppNexus talks about his recent mobile deal with mobile ad network Millennial Media to create an exchange (read that AdExchanger story). He says his company will be […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weather Moves To The Exchange IPONWEB and The Weather Company say they are partnering on a weather-based advertising platform. The release states that this isn’t just about targeting through Weather Channel owned-and-operated websites: “Weather can now leverage this targeting for extension campaigns purchased on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DFA Ad Server Goes Global Updated: From its DoubleClick Fpr Advertisers blog, Google announced that its DoubleClick For Advertisers (DFA) ad server has rolled out globally. The updated platform is called DoubleClick Campaign Manager and it integrates the DoubleClick For Advertiser UI with DoubleClick Bid Manager. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Transaction Data Is Facebook now a payment processor? Not yet, but the social platform has taken one step closer to closing the loop on mobile commerce transactions. Last month, AdExchanger covered Facebook’s foray into an “autofill” feature for beta brand JackThreads. Put simply, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Millennial Measurement Millennial Media and Placed are teaming up to bring measurement tools to mobile. The new product will be called Omni Measurement Solutions and will allow advertisers to measure foot traffic, purchases and impact on high-funnel activities. “The product we’re working on with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Second-Screen Ads As part of Advertising Week in NYC this week, Twitter will be talking up its TV products. The Wall Street Journal reports on the microblogging company’s second-screen product, Amplify: “With Amplify, networks post short video replays on Twitter in near-real time. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Counting Audience Second-screen viewing, mobile TV viewing –they’re all gonna get counted by TV audience counter Nielsen according to an article in The Wall Street Journal. The WSJ’s Suzanne Vranica and Amol Sharma write, “Next week Nielsen will announce plans to augment its TV […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Confidential Benefit The ability to file an IPO confidentially is a great asset to advertising companies, according to Tim Peterson at Ad Age. Some examples include Marin Software, Tremor Video and YuMe, all of which filed confidentially, giving them time to develop their […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. When Facebook Bought Atlas Buried in a Medium piece on ad-tech plumbing, self-proclaimed “FBX creator” Antonio Garcia (who has left Facebook) recounts the internal reaction when the Atlas deal went down. “All the product managers involved ran to the IT Help Desk to get […]
