Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FBX Results (Continued) In a lengthy Q&A with Inside Facebook’s Brittany Darwell, Facebook measurement guy Sean Bruich talks ads. Facebook Exchange (FBX) is one of many subjects as he comments, “(Direct-response) advertising on Facebook is a lot like DR advertising in the rest of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. $400 Billion+ Digital Google SVP Nikesh Arora tosses a juicy number out for the advertising world at All Things D’s conference. Arora stated, “There’s currently about $800 billion in the global advertising market today. That’s a very large number, but online advertising accounts for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Exchange Can Be Larger At The Goldman Sachs Technology conference, Yahoo! CEO Marissa Mayer submitted to questioning on her company’s strategy. In response to a question about Yahoo’s ad tech position she said, “Ad tech is fundamental to what we do. It’s been […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Adds Commerce Many publishers these days are thinking about commerce to add to their advertising and content strategies. Twitter is no different as yesterday the ever-enterprising American Express announced a new partnership with the popular micro-blogging service. The Wall Street Journal’s Shira Ovide […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Enhanced Debate On The New York Times’s Bits blog, Claire Cain Miller tackles both sides of the recent mobile ad standardization changes by Google through AdWords – known as enhanced campaigns. After noting Google’s reasoning for the changes, she echoes the concerns of buyers, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Report: Atlas To Facebook The eagle has landed – almost. Microsoft is announcing the sale of its Atlas ad server to Facebook as early as next week says Ad Age’s Jason Del Ray. He writes, “The acquisition price is not known, but is expected […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Floor Pricing Fixer Upper On its blog, Yahoo!’s Right Media (RMX) announced enhanced floor pricing capabilities for “supply partners” seeking to sell display advertising through the Exchange. The use of “supply partners” instead of “publishers” is telling. Other than Yahoo!, it would seem ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Coinage Amazon is adding a virtual currency with a gaming element. Yesterday the company announced Amazon Coins. From the release: “The new virtual currency for purchasing apps, games and in-app items on Kindle Fire. [It offers] app and game developers another substantial opportunity […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Ads. Standard Disclosure. Facebook has caught some flack from agencies for opting out of the industry-wide privacy compliance program. Well now it’s yielding to their requests to accept the blue “AdChoices” icon on retargeting ads served through Facebook Exchange. But there’s a key […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Privacy: There’s An App For That As Jon Leibowitz prepares to step down as the Federal Trade Commission Chairman at the end of the month, he’s leaving a parting shot directed toward the companies who run smartphones’ operating systems and mobile app developers: […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Users Get Carded Aside from building up search and ad targeting, Facebook is also deeply focused on e-commerce. The social network introduced its Gifts shop in time for the holiday season and to keep the momentum going, it’s rolling out Facebook Cards to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc. & “The New” As the magazine publishing business continues to find ways to streamline and evolve to the “multi-platform” world, that will inevitably mean a lot of job cuts. That was the impetus behind Time Inc. CEO Laura Lang’s decision to layoff […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. E-Commerce’s Easy Gains Trade group National Retail Federation projects growth for online sales will rise between 9% and 12% this year, compared to total retail sales gains – which are in the 3.4% growth range. Still, NRF analysts say the uncertain economy could dull […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Ad API Arrival? For the past three years, Twitter has been saying it’s going to release an advertising API. Well, according to anonymous ad executives who speak to Techcrunch’s Ingrid Lunden, that moment will finally arrive some time this quarter. “I have been […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meaningless Reach? How many billions of impressions does your (take your pick) DSP/SSP/DMP etc. process every day? Adweek’s Mike Shields offers a rundown of the big platforms, including AppNexus, The Rubicon Project, Turn and others and finds nothing but confusion in the triumphal pronouncements […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Gets Akamai’s Ads Akamai has sold its ad business, which began with its Acerno purchase in 2008, to MediaMath. The deal provides access to Akamai’s pixel free technology as the release explains, “MediaMath’s clients will gain access to more data for audience (…). […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Touchpoint-ilism With a new platform update, [x+1] is letting customers layer their CRM data over a slew of discrete channels (Facebook, display, email, apps). The key phrase here is “paid/owned integration.” From the press release: “A new data key model…can be used for paid […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Googling Yahoo AllThingsD’s Kara Swisher hears a rumor that Yahoo COO Henrique De Castro is spearheading a project that is intended to revamp the portal’s content distribution and presentation system. Dubbed “Project Zed,” it is reportedly intended to make Yahoo the place where people […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon’s Ad Platform Amazon knows its data trove could make it a major player in digital ads — either as a data seller, ad network, or even exchange platform. But will it pull the trigger? MIT Technology Review takes up the question, speculating that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Traffic Tidal Wave Many publishers still regard programmatic as a threat, but when news breaks fast and a site captures a wealth of traffic, it’s impossible for direct sales to keep up to take advantage of it. Case in point this past week: the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Samsung Backs OpenX Ad exchange and publisher ad server OpenX has completed a $22.5 million fifth funding round — bringing the total investment in the display ad specialist to more than $70 million – with backing from new investor Samsung Venture Investment Corporation, which […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Cuban Missile Crisis Of Ads Reuters reports that GM and Facebook are “in talks” to have GM return to the paid advertising channel on the social giant. Interim marketing chief Alan Batey tells Reuters, “We’re still actively talking to them and looking at […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Levinsohn Publishing Though he lost out on the job of Yahoo CEO last summer, Ross Levinsohn has landed the chief executive role at newly created Guggenheim Digital Media, the digital arm of private equity firm Guggenheim Partners. The PE firm is the parent of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Crowd Ad VentureBeat profiles new, crowdsourced video ad company Tongal and its new $15 million funding round. Read it. The company, which has been around since 2008, enables brands to tell a crowd of video producers about their “‘creative needs’ or the kind of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Than A Banner Ad On Digiday, Josh Sternberg looks at the New York Times R&D efforts for advertising as it searches for alternatives for the standard display ad unit. Sternberg quotes the NYT’s Todd Haskell, group VP of advertising, “This is a way […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo’s Mayer Underwhelms Agencies With major ad agency hotshots all converged on Las Vegas for CES this week, Yahoo CEO Marissa Mayer used the opportunity to shore up some relationships to eradicate lingering uncertainty on the part of the chiefs of Madison Ave. Although […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Listen For The Target Radio is the “last bastion of context based advertising” eXelate CEO Mark Zagorski tells paidContent’s Jeff John Roberts, but Zagorski adds that this will change shortly. Pandora, the online radio streamer, is already selling “interest-based” ads that reflect users’ online […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Real-Time Games Marketing Chartboost, which “allows game developers to reach new users through cross-promotion, make money from their games, and collaborate directly with fellow developers,” has pocketed $19 million in funding from the likes of Sequoia Capital. Read the release. Last February, CEO Maria […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB Embryo Satellite TV provider DISH may let advertisers see the analytics on what viewers are watching in real-time — and then hold “last minute” auctions for the ad slots in the hottest shows. DISH SVP Warren Schlichting tells Bloomberg’s Alex Sherman the “exchange”-like […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ESPN’s Display Play With all the talk about “native ads” that resemble a site’s editorial content, ESPN is suggesting that maybe making better looking display units is the answer. In a look at its new wallpaper ads, paidContent’s Jeff John Roberts talks to Marc […]
