Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google & The Agency Google will work with agencies to sell its social media marketing platform services now available through its acquisition of Wildfire. That was the message of yesterday’s press release as Google’s Wildfire “selected Likeable as a preferred channel partner. Likeable, a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hulu Ads, Direction Big changes are coming to Hulu, and they’re all starting at the top, beginning with the position of CEO Jason Kilar and the relationship to the streaming video site’s big media backers, reports Variety’s Andrew Wallenstein. Citing a three-page memo about […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Taking Back The Data Wired looks at the recently-announced Merchant Customer Exchange (see release) that brings together major retailers to create a payment solution of their own and “hoovers” all that valuable customer payment data in the process. Wired’s Marcus Wohlsen writes, “[The Merchant […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lijit Exchange The promise of “brand safety” seems to be a big draw in exchange circles these days, so Federated Media’s supply side ad tech unit Lijit Networks has introduced new inventory packaging capabilities on the Lijit Exchange to capitalize on the trend. In […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s Pitch WSJ gives the feature treatment to Facebook’s courtship of global ad clients. Shayndi Raice notes that at one meeting of its client council, CMOs harangued CEO Mark Zuckerberg: “As the ad types peppered the young chief executive officer with questions, a theme […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Embracing ‘Effectiveness’ Just as comScore is engaging in a patent suit against ad effectiveness companies, AOL’s ad serving subsidiary Adtech is stepping into the fray with its own product designed to measure consumer “visibility” for marketers and agencies. “We are making the length of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Travel Grab Google’s latest acquisition puts it even more squarely on the content side of the media business (guess we won’t hear anyone at the search giant say it’s not a content company anymore, right?). The WSJ’s Jeffrey A. Trachtenberg and Amir Efrati […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. As The World Of DG Turns In case you missed it, DG, owners of MediaMind, Unicast, Eyewonder and Peer39, reported their Q2 2012 earnings last Thursday as DG CEO and President Neil Nguyen admitted that results were “mixed” with softness in the online division […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. P&G ‘Pampers’ Yahoo Display Procter & Gamble’s marketing chief Mark Pritchard talks about his company’s much discussed digital strategy, especially as it relates to the Olympics, in an interview with Ad Age’s Cotton Delo. Delo reports, “Mr. Pritchard declined to say how much P&G […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG Adds Nielsen Data Nielsen is racking up the deals lately. And we’re talking about this week’s new relationships with MediaMind (read our Zach Rodgers’ analysis here and his story about Nielsen’s “TV viewing segments” for online here). DG, like Microsoft, Adap.TV, Specific Media, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Target Emotions Facial recognition ad tech-ish company Affectiva has raised $12 million more from VC Kleiner Perkins and Horizons Ventures. VentureBeat’s Rebecca Grant notes the data capture: “Based on a large repository of naturally recurring emotion, Affectiva offers a deep glimpse into the way […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publishing Rules Turner has closed the deal with the Bleacher Report as the 10-mllion-uniques-a-month site has been sold for $175 million. The Wall Street Journal’s John Jannarone covers it: “The deal will allow Turner to incorporate sports footage and other content it already owns […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ValueClick Reports ValueClick reported its Q2 results last Thursday and said that it had revenues of $160 million and earnings of 15 cents per share. Though the earnings beat estimates, the revenues missed by $13 million according to Zacks. Read more on NASDAQ. Former […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Building the TV Profile If you could buy online ads targeted to TV viewing behavior, would you? Datalogix hopes so, as it taps boob tube data partner TRA to enable just that. AdAge’s Jason Del Rey reports, “TRA delivers TV viewing data to Datalogix, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. About Your Persona Saying it operates a social interest graph of over 1.25 billion users, data and media buying company 33across announced the launch of what it calls “social personas.” The company explains the new profiles in a release: “These upgraded personas include real-time […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. InMobi’s App-ortunity More evidence that there’s good money in driving mobile app installs, as InMobi snatches up Metaflow Solutions. It’s the second such buy for InMobi this month, following the acquisition of MMTG Labs. TechCrunch’s Ingrid Lunden says Metaflow “works with ‘thousands’ of active […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Levinsohn Leaves Yahoo Former interim CEO and head of North American sales at Yahoo, Ross Levinsohn, who originally joined the company after working on his own startup, 5:1, has formally left Yahoo! according to a statement obtained by AllThingsD which quotes Levinsohn, “It has […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AppNexus Under the Lens AppNexus is a magnet for scuttlebutt, thanks in part to its many affiliations (founded by refugees from DoubleClick/Google and Right Media/Yahoo, now aligned with Microsoft). In a no-holds-barred interview with AdAge’s Jason Del Rey, CEO Brian O’Kelley indulges the gossip […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Upkeep Buddy Media’s ad management software now sports Facebook’s newest bells and whistles. The BuyBuddy (formerly Brighter Option) update brings post-impression tracking, premium ads (introduced to the API last week), and mobile targeting. It also comes with a bidding approach dubbed “optimized CPM.” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Zynga’s Display Ads Online casual game publisher Zynga enjoyed the thrill of being a public company yesterday as it reported its Q2 revenue and then suffered a Wall Street-style beatdown for revising future revenue expecations downward significantly. Nevertheless, as Ad Age’s Cotton Delo reports, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YuMe Flips Video ad network YuMe has been working the “users don’t differentiate between screens, why should advertisers” concept of cross-platform ad sales for a while. To try to make that idea a bit more graspable, YuMe has unveiled a mobile video ad unit […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FB Ad Team On Display The New York Times examines Facebook advertising, even the Facebook exchange, in an article ominously, “Facebook Efforts on Advertising Face a Day of Judgment”. Talking about the FB ad team, the NYT explains, “In an indication of how critical […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online TV Ads In the wake of the DirecTV agreement regarding Viacom carriage fees, free online TV proponents may have suffered a setback as network providers don’t want to carry (and pay fees for) something that subscribers may be able to get online for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Multi-Threaded (Brand) Tweets Saying it’s responding to brands, Twitter product manager Kevin Weil writes on the Twitter ads blog, “Now global brands that have different launch dates for several countries can send tailored messages at different times, customized for the users in each country. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Ad Data Space Data exchange, data management platform and now BlueKai is looking to define a new space – the Data Activation System (DAS). The release explains, “Data Activation spans not only banners, but includes site optimization, CRM, email marketing and other possible […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Estimating Display ThinkEquity analyst Ronald Josey offers his thoughts on Thursday’s Q2 2012 earnings release by Google. He tells investors about “display and new products: We believe YouTube and Google’s AdExchange continue to take share of the overall display market and we currently project […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Great Expectations In his note to investors, J.P. Morgan analyst Doug Anmuth breaks down the hiring of Googler Marissa Mayer as CEO. He writes, “We believe Mayer’s background as one of Google’s earliest engineers and her experience overseeing key products suggests the company will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Clicks Matter And Don’t A new study from Jumptap finds that clickthrough rate is not necessarily an indicator of good or bad performance. From the release: “Jumptap compared data from 10 major gaming advertisers in May and found that a campaign could have a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marketing Tech M&A Investment banker David Clark discusses ad tech trends in a Jordan Edmiston ‘Client Briefing’. He draws a distinction between marketing tech and ad tech, and writes, “Equally interesting to observe are the new ‘industry’ participants from outside the ad tech sector […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ning Gets Glammed Almost a year after women’s lifestyle blog network Glam Media bought white label social network tool Ning, the two are fully integrating. Techcrunch’s Anthony Ha reports that the benefits will be immediately felt by the social net communities created with Ning, […]
