“Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current state of TV and video convergence, according to the top leaders influencing the video advertising landscape.
It’s official: ChatGPT has launched ads and the test will expand in the coming weeks. But don’t ask the LLM for details, unless you’re looking for misinformation.
Differin, which produces over-the-counter gels and patches to treat acne, wanted to reach teens facing their first breakouts – and do it in a way that felt real.
Dentsu is for sale; Associated Press is scraping its own archives; and AI is infiltrating newsrooms.
On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a targetable, biddable basis for advertisers that want to transact programmatically.
Delivery apps are launching social networks now; Google is the latest Big Tech company to write a huge check to Trump; and ad agencies of all sizes apparently aren’t big enough.
Dentsu might sell its overseas business; a Prebid update worries the buy side; and Washington State imposes a new ad tax.
The SSP is betting on the DOJ’s antitrust remedies, plus closer relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.
Carat is using “people-powered” AI to build agents that understand how to best reach specific audience personas.
As premium game prices skyrocket and paid subscriptions and cloud-based gaming services take off, marketers sense a chance to defray rising costs with ad revenue – perhaps dispelling some doubts about the value of more ads in games.
Dentsu and Criteo announced a strategic partnership to consolidate their respective retail audience data within Dentsu Connect, the agency holding company’s data and identity product.
Sigma, MiQ’s new AI-powered ad platform, gives advertisers better analytics and attempts to unify the fragmented data landscape.
Michael Komasinski, Criteo’s newly-minted CEO, shares his vision for the company – and swears that Criteo doesn’t regret its huge investment in testing the Chrome Privacy Sandbox.
WPP’s GroupM is getting a new name; there’s no such thing as a TikTok ban at NewFronts; and Meta’s ad growth prospects might be plateauing.
Criteo’s Brian Gleason shared how it is working with agencies to capitalize on curation and measurement opportunities in retail media and CTV.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
Mohegan and LiveRamp partner on a “casino media network;” Criteo hires its new CEO from the agency side; and Publicis Groupe consolidates
The in-game advertising market’s stagnation is both unsurprising and frustrating. The onus is on the gaming industry to make gaming an essential channel for advertisers, rather than a nice-to-have.
Publicis outperforms its agency holding company rivals because of three primary factors: technology strategy, leadership and deal-making.
When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall media buys. But according to new findings released by Go Addressable and Advertiser Perceptions on Wednesday, adoption of addressable TV advertising has increased significantly.
For Carat US Chief Investment Officer Carrie Drinkwater, data is essential to driving success – but it’s not the whole story.
Advertising is still Reddit’s meal ticket – but until its ad revenue tops the $2 billion per year mark, it can’t really be considered competitive with other social platforms.
Google is testing a new badge for shopping-related searches on some mobile devices. Plus, should brands have political opinions?
The Global Media Sustainability Framework, which was announced Monday during a panel at Cannes, saw collaboration across all parts of the industry. Supporters include the 4As, IAB, Dentsu, Google, GroupM, L’Oréal, Omnicom, Publicis Groupe, Mastercard, Meta and Unilever.
While agencies push for more programmatic buying options, publishers want to maintain control in TV ad buying negotiations – and particularly over their “premium” content.
Appealing to advertisers’ better angels is never going to bring ads back to the news. But appealing to their bottom lines might.
In March, Shirli Zelcer stepped in to lead Dentsu’s new data and technology group as the agency holding company’s first chief data and technology officer.
To help bridge the disconnect between SMBs and media platforms, Media Disco recently launched its self-serve ad-buying platform.
AdExchanger consulted with agencies about how they are evaluating new generative AI tools for marketing use cases as well as the tech companies behind these startups breaking new ground in generative AI.
In today’s newsletter: Walled gardens are turning into an interconnected network of fortresses; Walmart eyes a Vizio acquisition; Dentsu stumbled in 2023.
