“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of Optimal, Inc.. Having had the fortune (or misfortune) of being involved in online advertising product development over the past nine years, I’ve been able to […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. I once heard Terence Kawaja remark that “complexity is the agency’s best friend.” It’s hard to argue with that. Early digital agencies were necessary […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Casale, VP Strategy, Casale Media. Private exchanges were designed to bring publishers and buyers closer together, address concerns of channel conflict, and ultimately increase inventory value. We have yet to see […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. Have you seen recent articles about the Firefox cookie-blocking privacy debate? I don’t blame those of us in the digital media community for going […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Gross, Director of Product Management at Visual IQ. With Facebook’s purchase of Atlas, all eyes are on social media measurement. Twitter provides an interesting challenge with respect to measurement, as there […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Heather Pidgeon, VP of Services at iProspect. As most of us know, fear of the unknown often comes from a lack of understanding. Due to the many new and unfamiliar factors […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Shields, Co-Founder and Chief Strategy Officer of Yieldex, an analytics tools provider for sell-side, yield optimization. Over the last three months, the word “programmatic” has been featured in the […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Darren Herman, Chief Digital Media Officer of The Media Kitchen and President of kbs+p Ventures, both of which are part of MDC Partners. AdExchanger asked Herman to give us […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at [x+1]. It has been argued that the proliferation of ad technologies over the last few years has not really advanced our industry. Moreover, some suggest […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Mendez, CEO and founder of Yieldbot. “It’s still day one (for the Internet). The alarm clock hasn’t even gone off. We haven’t even hit the snooze alarm. […]
