Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prompt And Search-umstance Google is ramping up its AI capabilities for its flagship search product, The Drum reports. During its Google I/O developer conference on Wednesday, the company announced it’s launching Search Labs, an experimental program aimed at expanding AI search functionality. The […]
Health care marketers are often in the business of reminding consumers of their diagnoses and getting them to change their behaviors for their own good. Andy Semons explains how IPNY works with neuroscientists to design persuasive, relatable and empathetic health care communication materials for different communities.
Finding new customers is hard work. The online adult retailer Adam and Eve is tapping into machine learning to help.
When the pandemic hit, the global marketing team at Japan Airlines saw its budget disappear overnight. But rather than sitting, idle, JAL used the downtime to get its global marketing house in order and prepare for the day when Japan reopened its borders.
Using data to try to predict the future is fine. Marketers do it all the time. But some events you can’t predict. The pandemic, anyone? “Sometimes data is about forecasting, but mostly it’s to create the capacity to respond,” said François-Xavier Pierrel, group chief data officer at JCDecaux, speaking at Web Summit in Lisbon this week.
The programmatic payment gap is a well-known issue. In the latest OAREX half-year payment report released this week, late payments are back on the rise, although to a lesser degree than in 2020.
The pandemic tossed a curveball to the out-of-home advertising industry. Ad revenue plummeted. But “spending is definitely back,” says Anna Bager, president and CEO of the Out of Home Advertising Association of America. “It’s a rebound.”
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Meiry Vaknin, VP of partnerships at YouAppi. After this exclusive first look for subscribers, the story will be published in full on AdExchanger.com tomorrow. The mobile gaming market is set to grow 4.4% in 2021 to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peri Shamsai, media and entertainment industry lead, NE at Accenture, based on a sales leadership workshop co-run with the Interactive Advertising Bureau. The digital ad ecosystem is undergoing seismic shifts […]
Nielsen’s been through the wringer this year. After underreporting local TV viewing during the pandemic, long-standing frustrations in the television industry hit a boiling point and interest in alternative measurement currencies began to peak. In September, after the Video Advertising Bureau rattled its saber and formally called for Nielsen’s Media Rating Council accreditation to be […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The OOH F.U. ROI Macy’s is suing its landlord, the Kaufman Organization, to prevent the building owner from placing an Amazon billboard above the department chain’s flagship Herald Square location in New York City. Macy’s has had its own brand on the billboard for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vizionary Vizio Ads made big gains during the recent upfronts negotiations, where Roku has been the CTV champion in recent years. Vizio announced in a press release that it locked in more than $100 million for 2022, quadrupling its total from last year (which […]
Roku saw viewership decline in Q2 as pandemic restrictions eased. Streaming hours dropped a billion hours from Q1 to 17.4 billion hours in Q2, and the company’s stock was down 9% on Thursday. While Roku’s streaming hours declined sequentially, they still increased 19% from the previous year, during the early days of lockdown. It added […]
The travel industry came to a screeching halt last year as consumers stayed indoors during the height of the COVID-19 pandemic. Travel, however, is bouncing back, and while the delta variant could potentially derail that recovery, it hasn’t stopped airlines from encouraging folks to fly. “We definitely saw through COVID that younger audiences were traveling […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ATT Impact Deferred Anyone looking for evidence of harm to mobile app giants by Apple’s AppTrackingTransparency move last quarter may well come up empty. Digital advertising is outgrowing other media channels and will likely continue doing so. “The permeable advantage of digital ads should […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who’s Counting? The verdict is in: Nielsen likely undercounted some pandemic audiences … not the greatest look for a company who’s entire schtick is counting things. As Variety reports, the Media Rating Council found a “generally consistent pattern of underreporting of viewing” by Nielsen […]
Amazon provided the spark for a surge in retail and commerce-based advertising. That surge has now reached fever pitch as other online retailers, including Walmart, CVS and Target, launch ad platforms in pursuit of incremental advertising revenue. It’s working. Already advertisers are spending $5 billion annually on non-Amazon retail media platforms, according to Forrester Research. […]
WarnerMedia’s HBO Max and HBO gained nearly 3 million subscribers in the first quarter of 2021, and the company is bullish about launching an ad-supported version of the streaming service in June. During its Thursday earnings call, WarnerMedia parent company AT&T said that the total number of domestic HBO Max and HBO subscribers combined topped 44 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Correction Streaming giant Netflix slipped a bit after riding high when demand surged at the start of the COVID-19 pandemic. CNBC reports that Netflix shares dropped more than 10% in after-hours trading on Tuesday night following an earnings report with fewer-than-expected subscribers. Netflix gained […]
Amazon’s demand-side platform saw tremendous growth in Q1 as ad spend on the platform soared nearly 90% year over year, fueled in large part by its powerful audience targeting capabilities that proved attractive to advertisers during an ecommerce boom. Ad spend growth was strong across all ad formats, particularly display available through the Amazon DSP, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Organic Things are starting to look up at Publicis Groupe. After getting battered by the COVID-19 pandemic, the holding company saw a return to organic revenue growth in Q1 as marketers were confident enough to restart projects, especially in the US. The Wall […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Winning Google Ad Manager’s second annual Advanced TV Inventory Report is out, and surprise! Connected TV was a big winner during the pandemic last year. The report analyzed 35 global advanced TV partners. In Q2 2020 — at the height of the downturn […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Grilling Mark Zuckerberg, Jack Dorsey and Sundar Pichai were back for more on Thursday during another Senate Judiciary hearing at which their respective platforms – Facebook, Twitter and Google — were again criticized for anticompetitive practices, misinformation and an array of social problems. […]
There’s still no vaccine for COVID-19 misinformation. Ad networks, exchanges and demand-side platforms, including Google and Revcontent, are letting misinformation related to the virus slip through their systems. In a study examining the monetization of 1,000 questionable websites between January and February, Google was found to be responsible for 69% of ads placed against stories making […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Deal The fallout from the recent big tech vs. Australia beef is starting to hit closer to home. Reuters reports that US lawmakers are looking to avoid a similar brawl by hashing out a way to make it easier for news organizations to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast Pie Entercom Communications is throwing its hat into the booming podcast space that is expected to generate more than a $1 billion in advertising revenue this year. The company is set to acquire podcast ad network Podcorn in a deal aimed at helping […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Guns And Misinformation Facebook is in the line of fire, with House Democrats demanding answers over how the company targeted gun accessory ads next to misinformation about the election as well as news about the Jan. 6 US Capitol riot. CNBC reports that 23 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney’s Streaming Win In yet another sign that streaming is where it’s at, advertising at Disney’s online channels are on pace to overtake the company’s ABC broadcast network as marketers shift spending to more targeted audiences. Per Ad Age, ad sales at Disney’s direct-to-consumer […]
WarnerMedia’s advertising and analytics unit Xandr has partnered with healthcare marketing and analytics platform Lasso to deliver programmatic advertising to the pharma and healthcare industries across CTV, social and email. Mike DiNorscio, Lasso co-founder and chief revenue officer, told AdExchanger that the partnership, formally announced on Monday, had been underway since Lasso launched in December […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hyperlocal Hyperdrive TV advertising was hit hard by the COVID-19 pandemic. According to market and media research firm Kantar, TV advertising experienced a 9% drop to $66.8 billion in 2020. Only spot TV advertising witnessed an uptick in ad dollars last year. Cable TV, […]
