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»Anzu.io

LG Says It’s Not Sweating The OEM Wannabes; When All Else Fails, Go With Advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reach This LG, Samsung and Vizio all love bragging about their respective reach. But the trio does agree that smart TVs can unlock the scale and addressability marketers need to reach consumers with television ads. Over half of US households own a smart TV.… Continue reading »
by AdExchanger // March 31st, 2022 //
»
In-Game Programmatic Ad Platform Anzu Raises $9 Million With Support From WPP And Sony

It’s still early for in-game console advertising – where ads appear natively on walls and t-shirts during gameplay – but brands are getting interested, says Itamar Benedy, CEO and co-founder of Anzu.io, a programmatic platform for buying in-game ads across consoles, PCs, mobile, esports tournaments and livestreams. On Tuesday, Anzu closed its second Series A… Continue reading »
by Allison Schiff // February 2nd, 2021 //
»
Texas Sues Google Over Ad Tech; Third-Party Ad Verification Comes To Reddit

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The People Vs. Google’s Ad Stack The AGs of 10 states have filed a suit against Google, accusing it of monopolistic behavior in its ad business, The New York Times reports. In a Twitter video announcing the legal action, Texas Attorney General Ken Paxton… Continue reading »
by AdExchanger // December 17th, 2020 //
»
 

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