Devising A New (Ad) Metric System; Where Did All The UTMs Go?
The fight over standardized metrics; UTM parameters no longer appear in ChatGPT results; and the ad agency that’s been spying on online users.
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Al Jazeera
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OPINION: The Sell SiderThe Responsibility For Fake News Rests With Social Platforms
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michael Weaver, senior vice president of business growth and development at Al Jazeera Media Network. Following the 2016 presidential election, the impact of so-called “fake news” reverberated around the world. As a result, society […]
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Al Jazeera Finds Its Voice On Smart Speakers
As more people use smart speakers, publishers are establishing their own voice. News organization Al Jazeera is exploring how to position its brand on voice, which it believes will be the gateway to an internet-of-things-driven world, said Michael Weaver, SVP of business development and growth at Al Jazeera Network. “Voice assistants are the first entry […]
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How Broadcasters Hope To Make Money From Live Online Newscasts
A handful of major news companies are trying to figure out how live news broadcasts fit in digital media. The challenges are steep. Streaming live news requires large, ongoing investments, and it’s difficult to monetize audiences, as live news can be a hotbed of brand safety concerns. Plus, Facebook’s recent algorithm shift lowered the ratio […]
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OPINION: The Sell SiderAl Jazeera Sours On Social Platforms
When Al Jazeera pulled its cable channel from the American market a few years ago, it saw one bright spot: social media. While the cable channel failed, Al Jazeera saw promise in AJ+, its social media arm focused on Facebook and YouTube distribution. The brand operates with a more youthful vibe, taking a personal tone that appeals to millennials. The English-language […]