advertising

Jim Ensign is Vice President, Digital Marketing of Papa John’s International, the world’s third largest pizza company. He recently spoke to AdExchanger.com about data-driven media and his expectations for AdKeeper. Papa John’s is one of the initial brands to sign-up for Adkeeper’s “keep” product. Read the release. Click below or scroll down: Responsibilities Blending E-Commerce […]

Today, data marketplace and management company eXelate announced its new DataLinX platform which the company says “enables publishers and data owners to not only manage access to their data through a system of configurable ‘plugs’, but also helps reduce the website impact of pixels by monitoring site latency and leveraging ‘pixeless’ integrations which create connections […]

The four-day, Advertising Research Foundation’s Re:think 2011 show was up and running in New York City today. And, there were few media buyers and sellers in sight as the analysts and researchers of the media world took over the Marriott Marquis to share notes, agree to disagree, and see if what’s in-house is up-to-date. A […]

The panels continue at 4As Transformation 2011 conference. A morning gathering featured agency leaders on the topic of “Communications Planning” where buy-side agents hover above digital and offline communications strategies on behalf of the marketer. Participants included: Scott Hagedorn, CEO, Annalect (He works with Matt Spiegel of Annnalect Marketplaces and Accuen – OMG’s agency trading […]

The Director of the U.S. Census bureau, Robert Groves, took to the stage at the 4As Transformation 2011 conference to discuss results coming from the 2010 census which will guide the understanding of “media connections” according to Groves. With all the talk about digital, big data, real-time bidding, the 4As takes us back to what […]

Facebook’s list of approved ad networks for apps still doesn’t include Google’s AdSense. The news continues to swirl as apparently the list was finalized last week according to a post on Slashdot. This remains one, complicated story with huge stakes for both Facebook and Google. And, neither company is talking. Developers are pissed off and […]

This is the first of a two-part series as we asked buy-siders: “If there was one thing you could change about the use of data in digital ad targeting tomorrow, what would it be?” Click on a participant’s name or scroll down to view responses: Andrew Leinicke, Media Director, RBM Donald Williams, Chief Digital Officer, […]

Often, a question doesn’t have an easy answer in the digital advertising business. This is a new column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is John Donahue, CTO of BuzzLogic, a conversational media solution company, who recently answered the following question during […]

Yesterday in an article by AdWeek’s Katy Bachman, behavioral ad self-regulation tech company Better Advertising announced that it is changing its name to Evidon and that Publicis’ VivaKi had signed on as a partner to utilize Evidon’s services to provide the “i” and privacy controls to consumers within display ads. Read more. Evidon’s CEO Scott […]

In a morning panel at the Gridley & Co. Conference in New York City moderated by Gridley’s Pratik Patel, panelists from the data-driven ecosystem paused just long enough amidst the swirl of funding announcements to provide a few nuggets on the momentum for real-time bidded inventory. Setting the stage for the discussion, real-time ad platform […]