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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Hundreds of advertising industry professionals braved the cold, snowy weather of New York City on January 21 and 22, 2014 for AdExchanger’s first Industry Preview conference at The Times Center. The two day show featured some of the biggest names in publishing,marketing and advertising technology. Among the biggest themes: programmatic, mobile and cross-device targeting. Here […]

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research.   I read this recent article on what I call the “privacy versus relevancy” conversation with some interest – it’s a topic that’s been on my radar, as it […]

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

The last week of the year is a natural time to look back. To support your data-driven nostalgia requirements, we’ve compiled these 10 “greatest hits” from 2013, an assortment of key developments and memorable interviews from the last 12 months, as reported by AdExchanger. “Behind Amazon’s Pitch To Advertisers” Amazon is actively courting brands and […]

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…