The industry is too focused on quantity over quality. Unfortunately, it seems there are many people still chasing scale due to a lack of understanding.
It’s only fitting that YouTube, which has long coveted TV’s ad dollars and advertisers, should find out what it feels like to be treated as if it were TV.
Although businesses think they are paying the correct affiliate partners, there is huge risk that they’re pumping money into misattributed sources.
Roku announced its new and improved fraud detection tech, Watermark 2.0, to try getting the rampant problem of CTV ad fraud under control.
In this episode, we’ll take a walk down memory lane with Zach Edwards, Human’s senior manager for threat insights to see what progress the online ad industry has made when it comes to basic privacy and security measures.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New You YouTube is once again the title sponsor of VidCon, Tubefilter reports. It lost that honor last year (after seven years of top billing) when TikTok took its place for the 2022 show, which was the first VidCon following a three-year […]
Connected TV advertising is here to stay. However, there is a downside: ad money leaking away due to fraud. Gijsbert Pols, PhD, director of connected TV and new channels at Adjust, offers suggestions for how to avoid the fraudsters when buying CTV ads.
The ad fraud and verification company Human announced on Wednesday that it has merged with PerimeterX, a cybersecurity and identity fraud detection service. The two startups were introduced by investors and board members familiar with both their businesses, according to Human CEO and Co-Founder Tamer Hassan. Terms of the deal were not disclosed. “We were […]
Connected TV may be the media industry’s shiniest new toy, but it’s not squeaky clean – it’s rife with ad fraud, and high CPMs only make the channel a better target for con artists. Several industry execs discussed why the industry’s best shot is to increase transparency as much as possible across the bid stream at IAB Tech Lab’s Transcend summit.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dos Va Donya IPONWEB founder and CEO Boris Mouzykantskii published an open letter and update on the company’s actions since the start of the war in Ukraine. There was theoretical concern the war would be a wrench in the $380 million acquisition of IPONWEB […]
