Although businesses think they are paying the correct affiliate partners, there is huge risk that they’re pumping money into misattributed sources.
Roku announced its new and improved fraud detection tech, Watermark 2.0, to try getting the rampant problem of CTV ad fraud under control.
In this episode, we’ll take a walk down memory lane with Zach Edwards, Human’s senior manager for threat insights to see what progress the online ad industry has made when it comes to basic privacy and security measures.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New You YouTube is once again the title sponsor of VidCon, Tubefilter reports. It lost that honor last year (after seven years of top billing) when TikTok took its place for the 2022 show, which was the first VidCon following a three-year […]
Connected TV advertising is here to stay. However, there is a downside: ad money leaking away due to fraud. Gijsbert Pols, PhD, director of connected TV and new channels at Adjust, offers suggestions for how to avoid the fraudsters when buying CTV ads.
The ad fraud and verification company Human announced on Wednesday that it has merged with PerimeterX, a cybersecurity and identity fraud detection service. The two startups were introduced by investors and board members familiar with both their businesses, according to Human CEO and Co-Founder Tamer Hassan. Terms of the deal were not disclosed. “We were […]
Connected TV may be the media industry’s shiniest new toy, but it’s not squeaky clean – it’s rife with ad fraud, and high CPMs only make the channel a better target for con artists. Several industry execs discussed why the industry’s best shot is to increase transparency as much as possible across the bid stream at IAB Tech Lab’s Transcend summit.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dos Va Donya IPONWEB founder and CEO Boris Mouzykantskii published an open letter and update on the company’s actions since the start of the war in Ukraine. There was theoretical concern the war would be a wrench in the $380 million acquisition of IPONWEB […]
CTV is the hot new programmatic media channel, but it suffers from fraud, a lack of clear media-buying signals and a hodgepodge of approaches to measurement. The lack of standards is hampering market growth – but rather than waiting for standards to be handed down, publishers can create positive momentum with media buyers now, writes PubMatic’s Nicole Scaglione.
The biggest reason marketers aren’t shifting their linear TV dollars to CTV is the lack of visibility into where their ads are going, said Lisa Utzschneider, CEO of Integral Ad Science. In attempt to bridge that gap, IAS is tying its contextual tech into its CTV strategy, which started maturing after the company bought the video ad server Publica last summer.
