• Programmatic I/O New York//
  • Top 50 Programmatic Power Players//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O Las Vegas
    • Programmatic I/O New York
    • Industry Preview
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Strategy

When messaging app developer Pinger started experimenting with CTV advertising last year, it learned a lot – about what not to do.
App Developers, Watch Out For These CTV Advertising Blunders

When Pinger, a startup that develops messaging and communications apps, started experimenting with CTV advertising last year, it learned a lot – about what not to do. Pinger’s apps include Sideline, which gives users a secondary phone number on their smartphone, and a free texting and calling app called TextFree. Together they have more than 140… Continue reading »
by Allison Schiff // June 13th, 2022 //
»
PubMatic Bets Big On SPO And Shrugs Off OpenPath

SSPs seem unfazed by OpenPath – at least on the surface. Supply-path optimization (SPO) is one of three key growth strategies for PubMatic this year, Rajeev Goel, PubMatic’s CEO and co-founder, told investors during the company’s Q4 earnings call on Monday. So when it comes to SPO solutions like OpenPath, PubMatic is focusing on where… Continue reading »
by Anthony Vargas // March 1st, 2022 //
»
If The Industry Wants To Embrace DEI, It Needs To Start Earlier In The Process

Media leans white, from the content studios of Hollywood to the ad agencies of Madison Avenue. Where does the lack of diversity come from? A lot of it has to do with insufficient industry exposure to Black college students and graduates, said Steven Golus, a digital advertising trainer and consultant. Golus founded The Boyd Initiative… Continue reading »
by Alyssa Boyle // February 16th, 2022 //
»
The NBA Increases Tune-In For Live Games By Buying High-Attention CTV Ad Spots

The National Basketball Association is scoring higher tune-in for live games by optimizing its media planning using attention, including on connected TV. The league has been on the hunt for a more effective real-time optimization metric tied to larger business goals, like brand lift and tune-in, said Larisa Johnson, VP of paid and CRM media… Continue reading »
by Allison Schiff // December 6th, 2021 //
»
Programmatic is a journey – and most advertisers need a copilot.
Meet Up & To The Right, The Newest Programmatic Consultancy

Programmatic is a journey – and most advertisers need a copilot. But the advice they get is often too narrowly focused on tactics, like programmatic ad buying and supply-path optimization (SPO), rather than on auction dynamics across all biddable media, said Rob Norman, former chief digital officer at GroupM and a strategic advisor to Up &… Continue reading »
by Allison Schiff // November 18th, 2021 //
»
IAB CEO David Cohen: Talent And DEI Are Top Challenges For The Digital Ad Industry

There’s a talent crunch bearing down on the digital advertising ecosystem. Agencies, brands and publishers are struggling to manage an ongoing labor shortage that’s been exacerbated by the pandemic, a demand for more flexible working environments and elevated expectations for diversity, equity and inclusion practices. “Everyone’s heard of ‘The Great Resignation,’ and we’re really seeing… Continue reading »
by Allison Schiff // October 18th, 2021 //
»
Inside Disney’s Plan To Automate Half Its Ad Business Within Five Years

Disney laid out an aggressive plan to unify all of its screens, automate more than half of its business and make the majority of its inventory – both linear and digital – addressable within five years. As part of that plan, it created a programmatic exchange, DRAX, which will allow programmatic buyers to compete for… Continue reading »
by Tony Rifilato // March 2nd, 2021 //
»
Jellyfish Expands Global Footprint With Five Acquisitions

Digital marketing firm Jellyfish has acquired five companies specializing in ecommerce, creative tech, content creation, gamification and more as part of an aggressive global expansion. The company has scooped up Seelk, a French software and consultancy for Amazon Marketplace; Splash, an England-based creative technology service with global localization; UK-based Quill, which offers performance content for… Continue reading »
by Tony Rifilato // February 23rd, 2021 //
»
Viant Technology Files S-1 Ahead Of IPO

Ad software provider Viant Technology Inc. filed an S-1 on Friday with the US Securities and Exchange Commission ahead of an initial public offering as the company positions itself for future growth. The company anticipates a boom in the growing programmatic advertising market, particularly across linear TV, CTV and mobile. Viant, which was founded in… Continue reading »
by Tony Rifilato // January 15th, 2021 //
»
MeritDirect Pushes Into A New Era Of B2B Marketing With Recent Acquisitions

Ever since MeritDirect partnered with private equity firm Mountaingate Capital in 2019, it’s aggressively expanded its data and service offerings in the B2B space. In November, the Rye Brooke, NY-based company purchased 180byTwo – terms were undisclosed – marking its second acquisition deal this year; it bought Compass Marketing Solutions in January. “Putting these companies… Continue reading »
by Tony Rifilato // December 11th, 2020 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Marketers Have One Year To Migrate To The New Google Analytics – But It’s Already A Mess
  • Adjust And AppLovin Lay Off 12% Of Their Workforce Amid Economic Downturn
  • Salon’s 100% Programmatic Ad Business Is Betting Its Post-Cookie Chips On Subscriptions And Seller-Defined Audiences
  • The Top 10 Programmatic Agencies
  • Third-Party, Direct Or In-House: Which Clean Room Is Right For You?
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved