A year after AOL acquired Gravity, AOL-owned publication The Huffington Post has standardized the content personalization tool to power internal and external content recommendation links. This means it’s history for Taboola, HuffPost’s previous recommendation module. Gravity has powered the publisher’s “Suggested For You” internal module for the past six months, and it replaced the Taboola-powered external module […]
WBEZ’s “This American Life” spinoff, “Serial,” shattered the iTunes record for the fastest podcast to reach 5 million downloads. From its October premiere through Jan. 1, the episodes were downloaded 31 million times. But for “Serial,” the sleeper winner was email marketing solutions provider MailChimp, the podcast’s sponsor whose brand went viral thanks to the […]
Most would argue that Yahoo’s de facto policy on the Right Media Exchange had been “do not resuscitate” for quite some time – but now RMX is officially off life support. Several sources tell AdExchanger that Yahoo is finally shutting down the exchange for all non-Yahoo owned and operated networks and publishers. Depending on your […]
As the Financial Times reported last month, The Washington Post is making its content management system (CMS) available to partners, like universities and fellow newspapers. The University of Maryland, Yale and Columbia have already adopted the CMS. Additional users may come from the more than 200 newspaper partners with which the Post has established subscription-sharing […]
Google’s big video reveal this week included a significant update to its premium video exchange, Google Partner Select. At the time of its launch last June, it was unclear how many participants initially were involved in Google’s effort to “bring together the best of brand advertising with the best of programmatic,” Neal Mohan, Google’s VP […]
Last year at CES, Yahoo’s CEO Marissa Mayer presented on stage and revealed Yahoo Advertising as the umbrella housing the company’s ad products. At CES 2015, the company was less central. Simon Khalaf, CEO of Yahoo’s July acquisition of Flurry, gave a “state of mobile” keynote at the APPNATION conference, held at the same time […]
Hear that? It’s the sound of Google quietly mentioning that it plans to report on audibility for video ads at some point later this year. The audibility reference was buried as a footnote toward the end of a larger update on Google’s intention to roll out viewability reporting across all of its ad platforms, including […]
Seeing more video in the news feed? You’re not the only one. Facebook said on Wednesday that video activity on its platform grew dramatically in 2014, bolstering its ambition to become a video platform contender to rival YouTube. In a blog post Facebook said the number of video posts per individual user grew 94% on average in the […]
Just a few months after it hired Digilant COO Nathan Woodman to take charge of its demand-side business, IPONWEB has nabbed another well-known ad tech guy. The 13-year-old ad platform company has hired Bob Walczak, VP product at PubMatic, to oversee BidSwitch, its ad exchange-like product. At IPONWEB, Walczak will run sales and business operations for BidSwitch, a […]
In today’s mobile ad tech landscape, the blind lead the blind. That’s according to Forrester in a report released Monday that aims to help advertisers get some clarity into what’s become an immature and murky market of mobile vendors. Most mobile tech players aren’t clear enough about the services they provide, often using jargon and […]
Oracle has agreed to acquire Datalogix, a data solutions company that shopped itself around in recent weeks, as AdExchanger has reported. As we previously reported, Facebook, Nielsen and Adobe have also shown interest in the business. Although the deal price was undisclosed, Oracle paid about 6.25x for BlueKai. If Datalogix had revenue of $125 million, that means […]
Google spent the year branding YouTube as the de facto video partner for brand advertisers. 2014 was certainly active for Google’s video properties. Its ads and commerce chief, Susan Wojcicki, took the reins at YouTube as senior vice president, Google packaged the top 5% performing YouTube videos for brand buys in a program called Google […]
If banner advertising has peaked, native advertising is still on its way up. Proponents of native cite better consumer engagement and higher rates for publishers. London-based market research firm Mintel pegged the current native advertising market at $1.8 billion, predicting it will rise to $9.4 billion by 2018. Of course, “native” is a broad term […]
If data is currency, then it’s no wonder most companies lock it in a safe (unless you’re Sony Pictures Entertainment, in which case you just put it on a Word document somewhere). But this can be a tremendous point of frustration for brands that want to use the data housed by the big dogs of […]
The second coming of Facebook’s Atlas ad server was probably the biggest ad-tech development of 2014. Marketers could for the first time upload their first-party data for accurate measurement, de-duplication, and targeting across devices. Other platforms will follow (read: Google), but Facebook broke the tape. The “people-based” marketing opportunity will not fully materialize, however, until […]
Is a Facebook video impression worth the same as in video-on-demand? This was one of many questions posed to YouTube and Facebook reps during Tuesday’s TV Of Tomorrow Show in New York. Patrick Harris, Facebook’s director of global agency development, argued that “the CMOs we serve are not thinking about the value of specific impressions. […]
App-install ads are where the mobile cash is – at least for now – and Yahoo is starting to capitalize. The company said Tuesday that it’s making app-install ads available through Gemini, Yahoo’s self-serve marketplace for native and mobile search ads. Advertisers will be able to promote their apps to roughly 550 million monthly mobile users […]
Facebook’s declining organic reach has plagued small- and medium-sized businesses (SMBs) since it tweaked its algorithm about eight months ago. A study by analytics platform SumAll, released in October, highlights exactly what that fallout looks like for smaller advertisers on Facebook. Because Facebook’s algorithm change reduces the reach of Facebook posts, it has made it […]
Spotify is getting into the local ad game, courting brands with a platform that helps advertisers geotarget audiences in the US. The music streaming service will debut its Spot Radio Platform for brands on Jan. 1. The tool is backboned by Triton Digital, a marketing service to the media industry and a tech provider whose […]
Black Friday came and went and while the results were mixed (The National Retail Federation (NRF) estimated an 11% drop in combined online and in-store retail sales), digital seems to be the bright spot. ComScore, for instance, found $26.7 billion was spent online in the month of November, a 16% increase from last year while Adobe’s […]
The merits of deep-linking are clear – considering the numbers on smartphone penetration, mobile needs direct links as much as, if not more than, the web – but deep-linking is not just a matter of embedding app links into the mobile experience and calling it a day. Not only do app developers have to consider the […]
It’s become generally accepted wisdom that brands aren’t dedicating dollars to mobile at a rate commensurate with consumer time spent. That said, certain big brands like Walmart and Heineken are embracing mobile as a key part of their advertising initiatives. “Going forward, we will always view campaigns as mobile-first,” said Ron Amram, senior media director […]
Datalogix, a provider of online and offline data, is nearing a sale of the business. According to multiple AdExchanger sources, the company has entertained offers in recent weeks, including from TV ratings mainstay Nielsen and Facebook. However Facebook is no longer in the running, and Nielsen is considered the most likely buyer. Although neither company […]
Monetizing an app is never child’s play, but it becomes even more difficult if the app in question is aimed at children. Clark Stacey, CEO of game publisher WildWorks, knows about those challenges firsthand. Wildworks, which recently rebranded from Smart Bomb Interactive, has been working in close collaboration with the National Geographic Society since 2010 […]
Following on the heels of its buy button announcement and its recent CardSpring acquisition, Twitter announced the introduction of what it’s calling Twitter Offers – another step by the social network to add more commerce functionality to its offering. Twitter bought CardSpring back in July. The platform enables the creation of payment applications, a clear complement […]
When you’re tweeting, the last thing you’re thinking about is your retirement fund. But that was precisely why insurance provider Voya Financial used Twitter for an ongoing brand campaign. Voya’s goal was to introduce its new brand – the company had been renamed in April after it spun off from Dutch bank ING Groep and […]
It’s been nine months since Susan Wojcicki was named CEO at YouTube, clearing the path for Sridhar Ramaswamy to take full control of Google’s $50 billion-plus advertising business. As org changes go, it was a doozy. YouTube would get a proven leader to take it to the next level – by investing in talent and courting new […]
Drawbridge sees itself as the democratizer of cross-device identity. “We’re the folks that provide cross-device connectivity for inventory that isn’t on Facebook and we do it without PII,” said Nimeshh Patel, Drawbridge’s VP of Europe, the Middle East and Africa. Headquartered in San Mateo, Calif., Drawbridge – whose technology analyzes various non-personally identifiable data points, […]
Advertisers need to be inventive to adhere to health marketing regulations, particularly since 2011, when the IAB banned health marketers from using cookies to target patients. PageScience’s approach is to bring contextual, cookie-less targeting to its clients through page scoring. On Wednesday, the company made public its Health Insights dashboard, which lets brands and agencies […]
When it comes to performance metrics, AIG’s online marketing chief Daniel Loebl isn’t joking around. “In my work, we don’t have soft metrics,” said Loebl, whose official title is assistant VP of the digital center of excellence at AIG in the US. “I don’t allow them in my spend. Something either gets conversions or not.” […]
PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, in addition to more than 1,000 direct publisher deals.
TTD CEO Jeff Green laid out the DSP’s plan for winning in a new world of advertising that – AI aside – necessitates major changes in how marketers behave.
TTD confirmed that this CTV publisher’s errors would have made its UID2s useless for ad targeting. But TTD also said it wouldn’t have had enough information to flag the issue.
Criteo shares dropped by 20% Wednesday morning after the company reported shaky Q1 earnings and revised its guidance downward for the rest of the year.
On Wednesday, Josh D’Amaro led his first earnings call as the new CEO of Disney. The company closed last quarter with $25.2 billion in revenue, a 7% year-over-year increase. Disney Entertainment advertising revenue rose 5% YOY, but ESPN ad revenue was down 2% YOY, although subscription and affiliate revenue was up 6%.
People Inc. previewed plans to downsize by focusing mainly on its key properties. The strategy makes sense considering its publishing portfolio has lost about two-thirds of its Google traffic.
