Tweets already appear in a variety of places on the Internet – embedded into news stories and blogs and integrated into television shows –and now Twitter is hoping to make some money off of them. According to the company, tweets embedded outside of Twitter generated roughly 185 billion impressions in the third quarter of 2014.
Flipboard CTO Eric Feng told The Wall Street Journal that the promoted tweet unit has been “incredibly powerful in terms of expanding our monetization capabilities inside of our app,” but declined to get specific when asked how many of its 100 million users access Twitter content on Flipboard.
Twitter’s Q4 2014 earnings call will take place on Feb. 5.
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