When it comes to audience, there can never be too much of a good thing. That’s the theory behind a self-serve tool from Medialets, dubbed Servo Total Attribution, released Wednesday. The tool is designed to help media buyers, agencies and exchanges measure mobile ad ROI in real time by tying mobile conversions to impressions served […]
AT&T AdWorks, the advanced ads division of the telecom company, is baking two new data sources into its TV audience-targeting tool, TV Blueprint. One source – anonymous, aggregate data on some 70 million subscribers – gives advertisers working with AT&T the ability to reach people based on factors like device, operating system, whether or not […]
Despite the troubles Twitter has had maintaining its audience growth rates, particularly in the US, it has consistently reported revenue increases. Its Q2 2014 revenue was no exception: The company hauled in $312 million – a 124% YoY increase. Twitter again beat analyst predictions that the social media company would see revenues of about $282 million. Advertising […]
Nielsen’s revenue soared in the second quarter. The company on Tuesday reported a nearly 16% revenue growth spurt in the second quarter of 2014 to $1.6 billion, up from $1.4 billion at this time last year, minus the recent acquisitions of Arbitron and Harris Interactive. Although revenue was up, net profits were nothing to write […]
“We sometimes make the joke that we’re the largest mobile ad company that no one’s ever heard of, and it’s kind of true,” quipped Scott Swanson, president of global advertising sales at Opera Mediaworks. The mobile ad platform is looking to change that with the hire of Ryan Griffin as SVP of strategic accounts. Griffin, […]
The strategic deal struck Monday between AOL Platforms and French agency Havas’ programmatic trading desk Affiperf benefits both parties: AOL Platforms gets sell-in with Havas’ clients and Havas can unify media assets for marketers in a central hub – ONE By AOL. This is AOL’s second major agency deal since March, when it debuted ONE […]
ChoiceStream, which began as a product recommendation engine before three years ago shifting to programmatic ad tech, has raised $7.5 million in Series B financing from Fred Alger Management. The financing will help ChoiceStream grow out its sales capabilities, with the remainder going toward the build-out of its demand-side platform (DSP) technology. CEO Eric Bosco […]
You don’t have to be good at math to know that if you only get $3 back on a $4 investment, then there’s something painfully wrong with whatever you’re doing. No one’s more aware of that than game app developers, some of whom spend thousands of dollars on user acquisition daily — though the truly […]
What’s the hottest new digital toy? If you’re Facebook and Twitter, it’s the buy button. To recap: Facebook published a blog post explaining its experimentation with a buy button – currently with select small and medium-sized businesses – with which users can purchase goods directly through the Facebook platform. This announcement followed Twitter’s own dalliance with […]
Mobile ad revenue was up significantly for Pandora during Q2 2014, jumping 59% from last quarter to $167.5 million, a 51% year-over-year increase. Total revenue for the Internet radio streaming company came in at $218.9 million, 76% of which was made up by mobile ad revenue. While it represented a 38% year-over-year growth for the […]
Multiscreen tracking company Crosswise, which on Thursday launched its cross-device identification solution, doesn’t care about buying media. It doesn’t care about creating segments. Basically, Crosswise CEO and co-founder Steve Glanz doesn’t care if you’re a man or a woman, how old you are or where you live — at least not as isolated data points. […]
Facebook reported second-quarter earnings on Thursday amid generally high expectations for the company’s advertising business, especially as it pertains to mobile and video. Investors were not disappointed. Facebook posted Q2 advertising revenue of $2.68 billion, a 67% increase from Q2 2013. Of that, mobile advertising is becoming increasingly important – it constituted 62% of Facebook’s total advertising […]
Professional social networking platform LinkedIn seemed to commit to programmatic, particularly among the B2B community, when it acquired business data company Bizo for an estimated $175 million Tuesday. LinkedIn “has a bet on CRM and their investment in Bizo shows they really want to double down on B2B marketers,” said Ray Wang, chairman and principal […]
Yahoo has doubled down on its mobile bet, agreeing to buy mobile analytics and advertising company Flurry. What does that mean for a company that less than a week ago reported disappointing earnings as it struggled with declining CPMs? A company that’s not yet even breaking out its mobile revenue in its earning statements, while […]
What does Yahoo’s deal to buy Flurry have to do with Twitter’s purchase of mobile exchange MoPub last year? Nothing and everything. But first, let’s define our terms. What is Flurry, exactly? Flurry has a grab bag of solutions under its umbrella: analytics, ad network capabilities and ad exchange functions. But at its core, Flurry […]
LinkedIn will buy Bizo, a B2B display ad platform, for $175 million in cash and stock, the companies said Tuesday. “It’s exciting for us to bring Bizo’s expertise and technology into our ecosystem,” said Deep Nishar, LinkedIn’s SVP of product and user experience, in a statement. “Our ability to integrate their B2B solutions with our content marketing […]
Quantifind, whose technology is designed to find relevant marketing signals amid the noise of unstructured data, has raised $12 million in a strategic growth round led by Comcast Ventures and Iris Capital. The company had raised about $10.5 million in the last eight months, according to cofounder and CEO Ari Tuchman, although this does not […]
It’s hard times for late stage advertising technology companies. Many public and private investors are gloomy on ad tech, and older startups needing new funds lately find themselves forced to choose between unattractive options, such as going public or raising money at a lower valuation, a painful event sometimes referred to as a “down round.” […]
Just a week after Yahoo’s Q2 earnings call, in which CEO Marissa Mayer said she was looking to position Yahoo as a “mobile-first company,” the M&A bug has hit again: Yahoo is acquiring mobile analytics platform and ad marketplace Flurry. Publishers sell their ad inventory through Flurry’s platform or buy traffic from applications, which also provides analytics to […]
With video ad tech deal activity surging, independent players must decide whether to go it alone, brave the impending volatility of public markets or sell. Facebook acquired video supply-side platform LiveRail for an estimated $500 million in early July. Yahoo one week later snapped up video distribution platform RayV, which answered some questions about its […]
Following an injection of $15 million in Series B funding, app monetization platform and mobile SSP Supersonic has its eye on the East. The company, which changed its name from SupersonicAds last week, plans to use the cash to expand into Asia — China, Japan, and India specifically — which Supersonic CEO and cofounder Gil […]
The proliferation of customer relationship management (CRM) platforms and marketing automation platforms has allowed business-to-business (B2B) marketers to focus higher up the sales funnel and seek out vendors to automate lead gathering. At the same time, the growth of social media has provided a wealth of data on potential customers. It’s led some marketers to […]
Triggit, known to many as the “Facebook-only” retargeting firm, is taking on native ads outside the Facebook platform. The company is courting publishers with the promise to support their native advertising formats and bring the kind of in-stream ad experiences it has run in Facebook’s news feed over the past year to a wider range […]
Video demand-side platform TubeMogul priced the shares for its public offering Thursday, and the target price is significantly lower than the $11 to $13 per share the company previously specified. The company now expects to debut shares at a rock-bottom $7.00 to $8.00, according to an updated S-1. The company had previously hoped to raise $93 million, […]
China accounted for more than half of the total global mobile ad spend in Q2 2014. We’ll let that sink in for a moment. From a number like that, it’s little wonder Chinese advertisers and developers are increasing their mobile spend and scaling up their businesses internationally, according to a report released Thursday by app […]
The sad tale of mobile ad exchange Mobclix, which was forced to declare bankruptcy in 2013 after being acquired — and mismanaged — by mobile agency Velti, seems like it could have a happy ending. In November, Mobclix was acquired yet again, re-emerging several months ago as Axonix, a programmatic mobile exchange underpinned by the […]
In its second quarter, Yahoo sold 24% more ads compared to the second quarter of 2013, and yet the price per ad went down 24%, suggesting the company has been unable to stem the tide against declining CPMs. (Read the press release.) CEO Marissa Mayer expressed disappointment in the company’s display ad performance. “Our top priority is […]
The cross-device measurement chasm just got a little smaller with the commercial release of mobile ad measurement capabilities, now available as part of Nielsen’s Online Campaign Ratings (OCR) tool. The promise of mobile web and in-app measurement is both an alluring prospect for advertisers looking for a cross-platform view of consumers across digital and TV […]
Yahoo finally has its video distribution platform. Following flirtations with Hulu, Dailymotion and NDN, the company pulled the trigger Friday on Rayv, an Israeli company focused on high-quality video. In a post on Yahoo-owned Tumblr, Yahoo’s VP of cloud platform and services, P.P.S. Narayan, described how the deal is meant to enhance Yahoo’s “underlying technology […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Mikalis, senior vice president of monetization at Pandora. In general, I’m a huge fan of making the buying and selling of digital ads more efficient and effective. This desire to continually evolve and improve […]
The Trade Desk is less than a third as valuable as it was a year ago. It retains about one-tenth of its high-water market cap from December 2024, when the company was worth almost $70 billion. Why did investors lose the faith?
McGrath left Prebid in June following five years as board chairman after stepping down as SVP of product management at Magnite. But now, overseeing Prebid will be his full-time job.
Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for industry standards to help attract more spend.
L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process.
Google won’t have to break up its ads business after being declared an online monopolist. Meanwhile, Amazon faces a lawsuit from the FTC alleging that it charged advertisers more than necessary for ecommerce ads.
Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into programmatic ad auctions. And they’re not optimistic change is coming.
