Republican presidential hopeful Dr. Ben Carson has been surging in the polls, by a strict reading the only current rival to Donald Trump. Carson has approached the election from a fundamentally different perspective, said Ken Dawson, president of Eleventy Marketing Group, which received more than $400,000 from the Carson campaign for “web services” in the […]
In the four months since Verizon’s acquisition of AOL closed, AOL absorbed Microsoft’s advertising business, dropped $238 million on Millennial Media and Verizon revised its privacy policy in anticipation of its data flowing into the AOL stack. Since AOL launched a unified platform called ONE, it has preached the gospel of “openness.” But will that standard hold once Verizon’s […]
Video advertising has grown steadily in recent years, with some predicting that spending will top $5.4 billion next year. Now a new video tool and ad unit from Facebook could send digital video ad spending even higher, particularly in developing countries. The social media giant on Thursday officially launched Slideshow, a dynamic ad unit that […]
It’s been about three years since Zipcar left its digital ad agency in the rearview mirror, and the brand hasn’t looked back. The car-sharing company shifted all of its online ad buying to programmatic channels, turning to Accordant Media, whose stack includes a demand-side platform, an audience-buying platform, analytics, cross-channel attribution and a dynamic creative […]
Facebook doesn’t want umpteen degrees of separation between its LiveRail exchange and the stable of publishers who use it to monetize, and the company is taking swift action to cull intermediaries. In an email obtained by AdExchanger, Facebook says it will terminate publisher services for an undisclosed number of customers (namely third-party resellers of desktop […]
If a turnaround story is going to fly, it’s got to take off at some point. But Prashant Fuloria, Yahoo’s SVP of advertising products, is preaching patience. “The reality is that this is a multiyear transformation, and our long-term trajectory will not be defined by a single quarter,” Fuloria said. Speaking of quarters, the results […]
Content sequencing is going omnichannel. OneSpot, whose tech sequences content across paid media, unveiled an expansion of its Content Sequencing platform Wednesday that brings the capabilities to owned media as well. Launch partner Delta Faucet implemented OneSpot OnSite, designed for brands’ owned sites, last month on its “Inspired Living” section. Located beneath articles about home […]
Mobile now makes up more than a quarter of Rubicon Project’s revenue, according to the company’s Q3 earnings report Tuesday. Twenty-six percent of revenue comes from mobile, and 74% from desktop. That’s up from 22% last quarter and single digits in years past. President Greg Raifman called that channel growth the “tip of the iceberg.” […]
Twitter’s stock took a tumble after trading closed on Tuesday. The reason, as ever? Stalled monthly active users (MAUs). Total MAU growth in Q3 grew a scant 11% year over year to 320 million, an increase of just 4 million users over last quarter. Wall Street was not impressed. Analysts had been expecting at least […]
Hear that? It’s the sound of political advertisers starting to open their wallets wide. Around $1 billion is expected to be spent on digital media during the 2016 presidential election, according to Borrell Associates, and Pandora is looking to attract some of those dollars with the release of souped-up political targeting segments. The music discovery […]
Want to track across devices? Then you’re going to have to enter the walled gardens of Google and Facebook. But the open ecosystem is working hard – and working together – to catch up. It’s in this spirit that MarketShare launched Monday a “Consortium for Cross-Device Measurement,” which for now includes Drawbridge, Crosswise, Tapad and […]
App developer Guy Tal isn’t interested in cold calls from mobile service providers he isn’t familiar with who want him to test their software development kit (SDK). “I get approached by companies through email and at conferences all the time and, to be honest, I really can’t be bothered,” said Tal, CEO and founder […]
It was a day of firsts and lasts for Alphabet’s Q3 earnings call Thursday afternoon – the first since CEO Sundar Pichai took over in August and the last before the company unbundles its internal properties next year. Alphabet announced quarterly revenue of $18.7 billion, a 13% YoY increase. Google’s advertising revenue was $16.8 billion, […]
AppNexus has long been the grand poobah of indie programmatic media platforms. But lately it has begun to look like a company under siege. There’s the fraud issue, which became an albatross after competitors Rubicon Project and OpenX cleaned up two years ago while AppNexus continued to allow blind impression resale. It has since fixed […]
If ad tech is a dinner party, someone forgot to invite the creative – or, at least, that’s what it can often feels like to the marketers and agencies tasked with creative production and testing. “I’ve been on the agency side and now I’m on the marketing side, and through both of those lenses I’ve […]
We hear about TV budgets being reallocated to digital, but how much budget exactly? According to an AOL survey of 300 brands, agencies, and publishers, nine out of 10 of those buyers push 10% of their TV budgets to digital. While that’s good news for online publishers, it creates additional burdens around how data can […]
Yahoo is entering into a search pact with Google that will allow it to power its Internet search and ad services with some non-Microsoft juice. According to Yahoo, the agreement with Google provides Yahoo with “additional flexibility to choose among suppliers of search results and ads.” Google’s offering will complement the services already provided by […]
It’s probably not a newsflash that the video gaming demographic likes pizza. It’s one of the reasons why Pizza Hut is the inaugural advertiser for a new e-sports and gaming network called SMASHER from multichannel network Endemol Beyond. The pizza chain will sponsor the premiere episode of “Legends of Gaming,” SMASHER’s flagship US series. “The […]
Mobile agency Fetch is in serious growth mode. It’s been just shy of a year since Fetch became part of the Dentsu Aegis Network, which reportedly shelled out around $48 million in November 2014 to buy the London-based agency. Although Fetch still maintains its global headquarters in London, CEO and co-founder James Connelly said that […]
Luxury auto intenders are multitaskers. It’s a behavior that comes in handy for the marketers at Jaguar Land Rover when it comes to maximizing its TV budget. “We still have a big investment in TV, so we’re always looking for ways to extend the reach of that investment in a smart way,” said Kim Kyaw, Jaguar […]
If late-year sales are particularly important to you, then your holiday strategy and product development should now be entering its final lap. What remains is a race to retain customers coming in during the blitz of holiday marketing. “The actual user connections should be in place before the holidays, not just a strategy,” said Richard […]
To borrow a phrase from baseball, B2B programmatic advertising is still in the early innings. A couple of factors have kept B2B marketers from fully adopting the media strategy as rapidly as their B2C brethren. “The biggest difference in B2B and B2C programmatic is the value of the inventory,” said Tony Uphoff, CEO of Business.com. […]
GameSpot readers know what they like – and they know what they don’t like. Owned and operated by CBS Interactive, the video game news and reviews site caters to the mainstream console gamer aged 18 to 40. And they’re an opinionated, assorted bunch. “On the surface level, that might seem like a homogenous audience – simply […]
Putting the “A” in MAU or DAU is about a lot more than enabling users to rack up a bunch of points – it’s about giving those monthly or daily users a reason to be active in the first place. “Customer loyalty is at the heart of everything we do,” said Karah Sutton, marketing and […]
The best way to cover the pope’s visit to the United States on social media was to highlight the moments where he kissed babies. Such an insight feels intuitively right, but USA Today social media editor Mary Nahorniak only made that discovery using CrowdTangle, a social media tool that helps publishers analyze the best-performing content […]
Spotify revealed Thursday that Katz Radio Group will serve as its exclusive representative for geotargeted audio sales in the United States. The radio representation company’s digital division, Katz Digital, will oversee Spotify’s DMA-targeted audio solutions, freeing up the streaming service to focus on broader brand offerings across the platform. Spotify had already been active in […]
Toyota Motors is a big TV spender. It bought, according to Kantar Media, three minutes of commercial airtime during Super Bowl XLIX –trailing only Anheuser-Busch and Fiat Chrysler. Although Toyota will continue to invest in big TV tent poles, it’s test-driving more digital video activation, and is sponsoring premium NBCUniversal video running on AOL’s network. […]
Twitter and Square have more in common than Jack Dorsey as CEO – both platforms have a marked interest in small and medium-sized businesses. While Twitter maintains a suite of Promoted Products aimed at small business owners, including Quick Promote, a tool that allows brands to amplify tweets directly from the Twitter analytics dashboard, Square’s entire […]
Facebook is taking the next logical step in its evolution toward a full-stack ad tech offering, rolling out a demand-side platform (DSP) capable of executing programmatic buys using the company’s “people-based” advertising methodology. In recent weeks Facebook’s Atlas team has pitched the DSP product to agency partners, including Omnicom Group, Havas, Merkle and others, according […]
While it has become typical for industry watchers to declare that the mobile web is suffering at the expense of apps’ success, a report Monday revealed consumers use both at almost equal levels. “The New Mobile Mantra,” from WPP’s research unit, Millward Brown Digital, found that of the 30 most-visited mobile properties, browser and app […]
Google won’t have to break up its ads business after being declared an online monopolist. Meanwhile, Amazon faces a lawsuit from the FTC alleging that it charged advertisers more than necessary for ecommerce ads.
Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into programmatic ad auctions. And they’re not optimistic change is coming.
This week, the Commerce Media Newsletter catches up with a startup from outside the world of data-driven advertising, but with an interesting position when it comes to ecommerce advertising. That’s Clearco, a Canadian fin tech company founded in 2015.
Halo Collar, a dog collar brand with direct-to-consumer origins, is preparing for its retail expansion by honing its first-party data strategy and incrementality measurement.
The company is launching an accelerator program to help tech vendors pitch their solutions in a way that makes sense to advertisers.
TWC is building a monetization model that treats weather as both a contextual and an emotional signal, and it’s using AI sales agents to bring it to market.
