Anthropic’s Vending Machine Goes Rogue; OpenAI Won’t Take Its Medicine
Anthropic’s AI-operated vending machine sparks chaos; ad revenue should remain a top priority; and Roblox has potential for in-game ads – and concerns.
Topic
Platforms
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Why Meta Doesn’t Mind A Scam; Working Backwards into AI Prompts
Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it again.
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Will Shopper Auctions Try Ad Auctions?; I Thought Instagram Wants Shopping
Auctions aren’t just for programmatic ads anymore; fashion influencers are turning to Substack; and AI-generated recaps continue to get the facts wrong.
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Pinterest Acquires CTV Startup TvScientific (Didn’t CTV That Coming)
Looks like Pinterest has its eyes – or its pins, rather – fixed on connected TV.
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Turning The Comment Section Into A Gold Mine
Publisher comment sections remain an untapped source of intent-based data, according to Kelly Andresen, who recently left USA Today to head up comment monetization platform OpenWeb’s direct sales efforts.
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OPINION: Data-Driven ThinkingHow To Tell If An AI Vendor Will Still Matter In Two Years
Almost everything in AI feels big. But are you looking at the next Gangnam Style or the birth of a new industry? Here’s how to assess whether an AI vendor is likely to matter in two years.
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Cadent Acquires YouTube Advertising Company VuePlanner
On Tuesday, TV advertising company Cadent announced the acquisition of VuePlanner, which specializes in contextual advertising and media planning for YouTube.
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Targeting The Influential; Who’s Doing The Shopping, Really?
You are not immune to shopaganda; AI responses are more limited than retailers would like; and FIFA is forcing ad-mandated water breaks.
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OPINION: Data-Driven ThinkingAI Is Bringing MFA To Social Media. Here’s How Advertisers Can Avoid It
For years, MFA was a mostly web-based problem. Now, generative AI has supercharged the made-for-advertising model, and it’s infecting social media feeds and vertical video platforms.
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When News Becomes Entertainment; Check That Off The List
People want news, but not from news outlets; X’s blue checkmarks are coming home to roost; and Meta is finally paying publishers (kind of).
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PODCAST: The Big StoryThe Incredibly High Stakes Of Black Friday
Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and it’s affluent customers who are doing the most spending in the US. Plus: the challenge of being an ad buyer managing campaigns on Meta during “Glitchmas.”
Must Read
Lionsgate Enters The Ads Biz With An Exclusive Ad Server
The film and TV studio Lionsgate has chosen Comcast’s FreeWheel as its exclusive ad server to help manage and sell the growing volume of ad inventory Lionsgate creates with new FAST channels.
The Trade Desk Lays Off Staff One Year After Its Last Major Reorg
The Trade Desk is cutting its workforce. A company spokesperson confirmed the news with AdExchanger. The layoffs affect less than 1% of the company.
A Co-Founder Of DraftKings Wants To Help Creators Monetize Content
One of the DraftKings founders now leads HardScope, parent of FaZe Clan, aiming to bring FaZe’s content and distribution magic to creators beyond gaming.
APIs Have Had Their Moment, But MCPs Reign Supreme In The Agentic Era
On Tuesday, Infillion launched fully agentic media execution platform built on MCP, marking a shift from the programmatic to the agentic era.
Albertsons Launches New Off-Site Click-to-Cart Tech
The grocery chain Albertson’s is trying to reduce the time and number of clicks it takes to add an item to an online shopping cart. It’s new click-to-cart product should help.
Pinterest Acquires CTV Startup TvScientific (Didn’t CTV That Coming)
Looks like Pinterest has its eyes – or its pins, rather – fixed on connected TV.