Google Rolls Out Chatbot Agents For Marketers
Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor.
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The Privacy Sandbox May Be Dead, But The AdExchanger Comics Live On
Chrome kept cookies and killed the Privacy Sandbox, but at least we got some great comics out of it.
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Paramount Skydance Merged Its Business – Now It’s Ready To Merge Its Tech Stack
Paramount Skydance, which officially turns 100 days old this week, released its first post-merger quarterly earnings report on Monday.
EssilorLuxottica Leans Into AI To Avoid Ad Waste
AI is bringing accountability to ad tech’s murky middle, helping brands like EssilorLuxottica cut out bots, bad bids and wasted spend before a single impression runs.
For Publishers, AI Gives Monetizable Data Insight But Takes Away Traffic
Traffic-starved publishers are hopeful that their long-undervalued audience data will fuel advertising’s automated future – if only they can finally wrest control of the industry narrative away from ad tech middlemen.
Q3: The Trade Desk Delivers On Financials, But Is Its Vision Fact Or Fantasy?
The Trade Desk posted solid Q3 results on Thursday, with $739 million in revenue, up 18% year over year. But the main narrative for TTD this year is less about the numbers and more about optics and competitive dynamics.
IP Address Match Rates Are a Joke – And It’s No Laughing Matter
According to a new report, IP-to-email matches are accurate just 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. (Oof.)
The DOJ And Google Sharpen Their Remedy Proposals As The Two Sides Prepare For Closing Arguments
The phrase “caution is key” has become a totem of the new age in US antitrust regulation. It was cited this week by both the DOJ and Google in support of opposing views on a possible divestiture of Google’s sell-side ad exchange.
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Retail’s AI Moment Is (Almost) Here
Jeff Cohen, Skai’s new chief business development officer, unpacks why the smartest retailers and brands are already connecting the data dots and rethinking their playbooks for the AI era, even though the shopping bots aren’t quite there yet.
The Big Story
We break down some of the most interesting financial trends coming out of Q3 earnings reports, and what rises to the level of being worth covering in the first place.