PODCAST: The Big Story
The Media Spend Skim
Principal-based buying is on the rise, and it’s causing conflict between agencies and ad tech partners. Plus: What are sell-side agents, and how could they help publishers?
Latest
EDITOR’S CHOICE
What Does A Beta Test Of A Sell-Side Agent Look Like?
Now, publishers are exploring automation and optimization through agentic AI. Many publishers have identified a similar use case: sales agents who actively make decisions in the auction on behalf of the publisher.
Guest Column
Popular
Must Read
OPINION: Commerce
How Advertisers Can – And Cannot – Get In Front Of Chatbot Shoppers
Brands have plenty of ways to boost search visibility—paid, organic, and earned. But if a CEO demands presence in customer journey recommendation engines and is ready to pay, what can a marketer do?
Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing
There’s MMM and MTA, but no single ad measurement works for brands with multiple points of sale. On Tuesday, Northbeam launched an incrementality tool to complete what it calls “the trifecta of digital attribution.”
What Regulators Talk About When They Talk About Ad Tech
If you want to know what privacy regulators think about online advertising, it’s not a mystery. Just listen to what they’re saying.
Keyword Blocking Demonetized More Than Half Of Reuters’ Brand-Safe Stories
The effect wasn’t just limited to news content. The Reuters.com/lifestyle vertical also had some of its brand-suitable pages blocked.
The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs?
Swivel and Olyzon’s new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace.
Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement
Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its media mix.
Writers
Podcasts
AdExchanger Talks
Who Needs ‘Corrosive Intermediaries’ Anyway?
The programmatic supply chain is “pretty flawed,” says Danny Spears, COO of publisher alliance Ozone, and value is leaking away from digital media brands. But that doesn’t mean they need to stand there and take it.
The Big Story
What Is AI Automating In Ad Tech?
Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI’s most popular applications in ad tech.