Viant’s Vanderhook Brothers Want To Make Your Next CTV Ad
Tim and Chris Vanderhook explain why Viant bought Waymark and how it fits into their ambitious plans for CTV.
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Custom Ad Algorithms Are Helping Schibsted Media Win Budgets Back From Meta
Schibsted is working with Nodals AI, a company that creates custom ad optimization algorithms for publishers, to court brands who’ve been wooed by Meta’s own optimization tools.
WPP’s Angela Steele On AI, CTV And The ‘Trusted Growth Partner’ Pitch
AI is taking over the media and tech industries in the name of simplification, and marketers are pining for provable campaign outcomes, including from TV. These shifts are also causing significant change in Agency Holdco Land, according to Angela Steele, the first chief client officer for WPP Media US.
Shopify Noses Further Into Ad Tech With Campaign Autopilot Expansion
No major retail media player has taken as circumspect an approach to ad revenue as Shopify. But the company has recently taken its next important step with a product called Campaign Autopilot.
In OpenAI’s Ad Business, Advertisers Come Third
OpenAI’s head of monetization, Benji Shomair makes the case for ads as a way to bring ChatGPT to more people, with user trust taking priority over advertiser demands.
The Trade Desk’s Revenue Slipped In Q3. If It Wants To Grow, It Must Evolve
In Q3, The Trade Desk beat the admittedly pessimistic revenue forecast it set for itself earlier this year. But growth has stalled.
Viant Buys Waymark For $20 Million, Because CTV Needs More Ads (More!)
Viant is doubling down on CTV with its $20 million Waymark acquisition, betting that AI-generated ads can bring more advertisers to streaming TV.
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Stop Buying Lemons, With SWYM.ai
DSPs only see a fraction of available ad supply, and SSPs have no idea which impressions actually drive results, says SWYM.ai CEO Ravi Patel. That’s how buyers end up paying again and again for low-performing inventory. But it’s time to break the cycle.
The Big Story
Will The Blue Wave Midterms Put A Damper On Ad Tech M&A?
Why the midterms may not spell doom for ad tech consolidation. Plus, how sports leagues are putting ad revenue before player safety.