Latest

Alphabet Can Outgrow Everything Else, But Can It Outgrow Ads?

Describing Google’s revenue growth has become a problem, it so vastly outpaces the human capacity to understand large numbers and percentage growth rates. The company earned more than $113 billion in Q4 2025, and more than $400 billion in the past year.




Must Read

BBC Studios Benchmarks Its Podcasts To See How They Really Stack Up

Triton Digital’s new tool lets publishers see how their audience size compares to other podcasts at the show and episode level.

The IAB Formalizes Its Measurement Initiatives Under Its New ‘Project Eidos’

The IAB unveiled its Project Eidos on Monday, a new program uniting its numerous measurement initiatives under one banner.

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John Gentry, CEO, OpenX

‘I Am A Lucky And Thankful Man’: Remembering OpenX CEO John ‘JG’ Gentry

To those who knew him, John “JG” Gentry wasn’t just a CEO. He was a colleague who showed up with genuine care and curiosity.

Prebid Takes Over AdCP’s Code For Creating Sell-Side AI Agents

The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents.

Meta logo seen on smartphone and AI letters on the background. Concept for Meta Facebook Artificial Intelligence. Stafford, UK, May 2, 2023

Meta Bets That Its Ad Machine Can Fund Its AI Dreams

Meta is channeling its booming ad revenue into a $135 billion AI drive to power its “personal superintelligence” future.

Comic: Header Bidding Rapper (Wrapper!)

Microsoft To Stop Caching Prebid Video Files, Leaving Publishers With A Major Ad Serving Problem

Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after Microsoft shuts down the Xandr DSP.

Podcasts

AdExchanger Talks

The True Meaning of Holistic Media, With Carat’s Carrie Drinkwater

With so many video and digital media channels converging, is there even such a thing as a dedicated TV buyer anymore? Carat US Chief Investment Officer Carrie Drinkwater certainly doesn’t think so.

The Big Story

The Prebid Episode

Prebid is on a roll: It will take charge of a seller agent, part of AdCP, and Amazon’s integration with Prebid is in beta. But there’s one sticking point: Microsoft is not going to cache video ad creatives anymore that come through Prebid, leaving publishers scrambling for an alternative.