“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. We love the constant barrage of headline-grabbing figures about cord cutters and connected TV, but most of the information we are devouring is really just academic. Sure, […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Nola Solomon, vice president, global programmatic and strategic partnerships, at Dailymotion. When connected TV (CTV) first came to the fore, brands typically drew from their discretionary test-and-learn budgets or they’d steal from established buckets, […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Connolly, co-founder and CEO at Sonobi. So, a group of guys is sitting down to watch the hockey playoffs on TV, and a Maybelline commercial pops up. Even if the cosmetics advertisement is […]
Sports-focused streaming service FuboTV stepped up its advertising game this summer. In August, the video startup inked a deal with Turner to add even more sports and news coverage to its docket. Turner Sports’ live coverage of the MLB, NBA and NCAA March Madness, along with the company’s non-sport channels such as Cartoon Network and […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C Insights. From Comcast and NBC to AT&T and Time Warner, the unification of premium content with rich consumer data is driving our current phase of media consolidation. These companies are […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tom Weiss, chief technology officer and chief data scientist at Dativa. After decades of planning and measuring TV with only minor iterations of the same fundamental techniques and technologies, marketers now find themselves confronted […]
TV and video planning and measurement is a fragmented mess. Buying and selling video inventory across platforms can create a headache for everyone involved, not to mention a mountain of paperwork. That’s where VideoAmp, a Santa Monica, Calif.-based video startup, comes in. VideoAmp is a software and data platform with a planning and measurement tool […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Frost Prioleau, CEO at Simpli.fi. Part of the promise of over-the-top (OTT) and connected TV (CTV) is that they marry the benefits of traditional television with digital marketing capabilities. A large part of digital’s […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. Connected TV (CTV) is completely changing the way people gobble up, browse and binge the content they love. CTV’s tidal wave of change is rolling in faster […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brad Smith, senior vice president of revenue and operations at Videa. Cross-platform media buying and selling is not a new concept. A few years ago, the idea of integrating linear TV with over-the-top (OTT), […]
