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»Michael Connolly

Adjusting The Dial: How TV’s Future Tracks To The Evolution Of Digital Advertising

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Connolly, co-founder and CEO at Sonobi. Advertisers that spend money during the Super Bowl pay an exorbitant amount of money for consumer attention, but there is no guarantee that this will lead to any… Continue reading »
by AdExchanger // November 1st, 2018 //
»
The Underlying Challenges Of One-To-One TV Targeting

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Connolly, co-founder and CEO at Sonobi. So, a group of guys is sitting down to watch the hockey playoffs on TV, and a Maybelline commercial pops up. Even if the cosmetics advertisement is… Continue reading »
by AdExchanger // September 17th, 2018 //
»
 

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