Marketers

Incubeta announced its acquisition of RocketSource, a consultancy that helps advertisers understand what drives customer behavior using data science and predictive analytics.

GAM’s dinner with ad agencies sparked speculation that Google is preparing to spin off its bundled SSP and ad server as a remedy to its ad tech monopoly. But Google says it’s just part of the trend of SSPs going direct to buyers.

Google’s search antitrust trial ends with a whimper; the pitfalls of agency-owned SSPs; Perplexity axes its ads business; and brands are still building big-ticket metaverse experiences.

Panso, a CRM for restaurants, gives folks in the restaurant business a 360 view of their guests which can be used to send targeted and personalized email and SMS campaigns.

Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started.

Publishers like News Corp are walking a fine line—suing AI companies for scraping their work while cutting multimillion‑dollar licensing deals with others.

Straddling the line between content creator and content-conscious mother offers a fresh perspective on the importance of media literacy and advertisers’ role in the online ecosystem. 

In an era marked by generative AI, algorithmic optimization and an obsession with outcomes, cloud infrastructure has become a competitive differentiator.

Spotlight recently partnered with Cheil UK to help the agency give its clients better insights that they can use to stand out in AI search.

Bluefish helps advertisers track and optimize how they show up in an LLM’s search results. Its latest funding will expand its team and product suite.