“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jordan Lieberman, vice president at a4. The most progressive area of the digital advertising industry can be found on the campaign trail – both nationally and locally – where political […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks For Sharing Procter & Gamble is asking retailers to share loyalty card and point-of-sale data so it can target customers likely to shop at a specific supermarket, Digiday reports. “It’s a big ask because it’s going way beyond EPOS data and click data,” […]
Publicis Groupe will divest part of its health care unit, Publicis Health Services (PHS), to restore its balance sheet and focus on the strategic growth areas of its business, the company announced Thursday. PHS, which services contract sales organizations and doesn’t exist in other health care communications networks, has been a drag on the overall […]
Sovrn closed a $25 million Series E round Thursday to help it acquire companies outside of ad tech. Sovrn’s original investors, led by Foundry Group, all participated in the round. “Our business is 100% focused on tools and technologies that help publishers – of which advertising is an important one,” said Sovrn CEO Walter Knapp. […]
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The complexity of digital advertising means it revolves around trust. At the same time, everyone has to make money. That basic tension leads to […]
Brad Stamulis, director of digital marketing at Dish Network, has long called out viewability measurement’s shortcomings – but at AdExchanger’s Programmatic I/O in New York City on Tuesday, he specified the steps the industry needs to take to fix it. Eliminating waste in programmatic marketing is always a challenge when it comes to viewability and […]
Credit card loyalty programs are table stakes for banks – nearly every bank has one. Points often accumulate unused and consumers sometimes forget they’re even there. But HSBC uses data and artificial intelligence to personalize its offers and make its program more redeeming. “There are so many choices in the credit card market, so we really […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tiffany Morris, vice president of global privacy at Lotame. The California Legislature passed privacy regulation AB 375 in June. Media coverage has rightly characterized AB 375 as the equivalent of the General […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Archie Sharma, senior director of corporate development and strategy at OpenX. Cable companies have historically dominated the TV advertising market, and through M&A over the last decade the industry is now led by a […]
