Marketer integration is among the grand challenges facing the Data Management Platform space, according to a new white paper produced by Winterberry Group in partnership with the Interactive Advertising Bureau (download). Consider the top three “major hurdles” identified by the report’s 160 or so respondents: (1) “Internal Process & Marketing Ops Challenges,” (2) “No Clear […]
With a background in the performance marketing space with companies that included ClickHype and Linkbucks.com, YellowHammer Media Group’s Hagan Major is well aware of the intricacies of the performance ad network model. And now that the model has been transformed with audience buying across exchanges – though direct-to-publisher deals still exist – Major and his […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG Down, Flat And Up DG, acquirer of MediaMind, Peer39, Eyewonder and Unicast among others, announced its third quarter 2012 results last Thursday. The company’s TV unit reported flat results (with continued competition from Extreme Reach) as did online on an “organic” basis ($33.7 […]
Visualized launched its inaugural data visualization event in New York City this week at The Times Center. Though not exclusively a business conference, the business implications of Visualized were clear – the visualization of big, bad data is critical as marketers, agencies, publishers, data and ad tech companies sift for actionable insights. For the Visualized […]
Over the past few months, “collaborative” publisher Wikia has been working with data management platform Krux Digital on streamlining and segmenting the company’s audience. The company claims the combined use of its first party data and third party data have led to 93 percent lift in eCPMs compared to what it was able to charge […]
The year of mobile has come and gone — though we may never know which year it was exactly. So what comes next? Why the year of mobile integration of course. When we asked three senior agency executives what their top 2013 planning issue is (not mentioning mobile), all three came back with variations on […]
Chad Little is on to his fourth act in the digital ad space with a company he launched this fall called adhesive. Online advertising has always been about stickiness, and with adhesive, Little is working on solving the problems with display and direct response advertising he began addressing with his last company FetchBack. That company […]
Facebook’s Exchange is in full swing outside the U.S. Speaking at the AppNexus Summit in New York this week, Facebook VP global partnerships Blake Chandlee noted FBX buyers can now access audiences in the Asia-Pacific region and in Europe, the Middle East, and Africa. A spokesperson later confirmed the expansion and said Facebook is actively […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Travel M&A Online travel company Priceline.com has acquired Kayak for $1.8 billion. Read the release. The scream you hear is an ad platform (Kenshoo?) losing its Kayak budget. But, hold the phone! – maybe not. As travel trade Skift’s Rafat Ali points out, “Kayak […]
Content marketing tech company Outbrain has decided to make a change in its algos and how it delivers content links to publishers. In a move similar to what you might see with Google’s search product and its intriguingly-named “Panda” update, which sought to improve search results, Outbrain says it isn’t going to let just any […]
“In the Netherlands we have a horrible privacy law. It requires us to ask for explicit consent before we can collect data or use cookies. That’s partly our fault. I think the US ad industry should really take a stand and inform both politicians and consumers.” -Kim Van Der Zande, Chief Strategy Officer of FlxOne, […]
AppNexus can be a tough company to draw a bead on. First, it’s not public and so isn’t required to disclose revenues, profits, or cash on hand. Second, it functions as a marketplace intermediary, sitting between media buyer and seller, and sometimes between other intermediaries. As such it’s not directly measured by the likes of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Merging Online Valassis has rolled out a new product offering associated with its Brand.net acquisiton in June. Using “Purchase Precision Technology,” Valassis says that the new tech is underpinned with the merging of online and offline data as well as “access to decades of […]
In the summer of 2008, Paris-based ad holding Publicis Groupe had started working on CEO Maurice Lévy’s pledge to derive at least 25 percent of the agency’s revenues from digital. The problem was that digital was still a sideline to the main business of creating and buying ads for TV, print and out-of-home. With those […]
Nate Silver’s perfect forecast of the electoral map outcome in yesterday’s presidential election has created a stir in digital marketing circles almost as much as it has in political and publishing ones — and it’s easy to see why. There’s a comfortable analogy here for the media ecosystem. Just as Silver — via the New York Times’ […]
Sloan Broderick set the tone for today’s “New Media Strategy: How to Use DMPs, DSPs, RTB & Beyond” session at ad:tech in New York City as a healthy crowd of about 150 attended. The theme: data filtered through the data management platform feeds inventory management. The “101” for the ad:tech crowd was decidedly NOT so […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. There has been much talk lately about the demise of the banner as an effective communications tool. These conversations can be self-centered, pointless, naïve, or all […]
Last March, Singapore-based telecom SingTel acquired mobile ad platform Amobee for $321 million. Since then Amobee has been developing its mobile real-time bidding capabilities as a way to broaden it’s service offerings across Asia and Latin America. We spoke with Trevor Healy, Amobee’s CEO, about how the Redwood City, CA-based company has updated its focus. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Network & E-Commerce Social commerce marketing and SaaS provider Bazaarvoice has acquired e-commerce ad network Longboard Media for $40 million+ (if you include the earnout) to expand, or further, its offerings. Since its founding in four years by ex-eBay and Shopping.com execs Scott […]
While AOL’s Q3 growth was surely a welcome sign to patient investors, the fact that it has continued to come from its third party network and search ad deal with Google could be a long term problem. During a call with analysts, CEO Tim Armstrong acknowledged several times that the “traditional” display model of ad […]
Chris Golec is CEO of Demandbase, which positions itself as a real-time targeting and personalization platform for B2B marketing. Golec recently spoke to AdExchanger about his company’s new ad platform, known as “Demandbase Company Targeted Advertising.” Read the release. AdExchanger: How did you get to the advertising “moment” at Demandbase? CHRIS GOLEC: For most B2B […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Kaminski, President US of iProspect. In the battle for digital advertising dollars, Google is the established leader and Facebook is the scrappy newcomer. While Google offers an expansive […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ‘Sitdown’ On FBX In a “sitdown” with Adweek, Facebook’s head of sales, Carolyn Everson, and GroupM global CEO Rob Norman trade notes. Norman says Facebook Exchange has “quadrupled” exchange-traded media. (That’s a finger-in-your-eye to Google.) Everson adds more on FBX, “There are two things […]
Of the presidential contenders, President Obama’s reelection campaign has adopted the more broad-based display ad strategy in the campaign’s final two months. In analysis shared with AdExchanger, analytics firm Moat finds Obama’s campaign placed 10x the volume of display ads that Romney’s did, an estimate that is consistent with FEC data on Obama’s digital ad […]
When niche retail e-commerce gained steam about three years ago, deals, the focus was on flash sales and discounts on upscale items for fashion and restaurants. But the ground has slowly shifted as local deals site Groupon filed its IPO and a slew of like-minded sites started to crowd the space. Two years ago, two […]
Ian Lowe is CEO of AdSlot, formerly Webfirm Group Limited, based in Australia. Recently, his company launched the AdSlot platform in North America and Europe. According to the release, AdSlot was created by the founders of Hitwise, Andrew Barlow and Adrian Giles, and Adslot Publisher is “a direct sales platform” that currently includes several properties […]
With $8 million in new venture funding in his company’s pocket, one might think that the next step for publisher ad tech and marketplace firm isocket is to hire legions of sales and marketing folks. Not so, says isocket CEO John Ramey. It’s more about the technology challenge as he told AdExchanger: “We’re trying to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. German Programmatic AppNexus will work with Deutsche Telekom’s German “sales house” Interactive Media on Interactive Media’s new publisher ad platform. ExchangeWire notes the deal involves the “serving of all of Interactive Media’s class 2 inventory in Germany, including all performance campaigns and automated buying […]
Ad exchanges have been flooded with weather-adjacent display ad inventory this week as people sought out fresh information on Superstorm Sandy — first its onslaught and later its aftermath. But just how big was this weather event from an ad volume standpoint? Pretty huge, according to data provided to AdExchanger by Media6degrees and presented in the […]
