Targeting consumers according to their demographic profile is one area where online and offline media buying methods still closely resemble each other. While many ad tech companies have pitched alternatives, such as relying on the social graph to segment consumers, that approach is hindered by guesswork when it comes to drawing on offline behaviors. When […]
Navigation and mapping specialist Telenav has acquired ThinkNear (AdExchanger Q&A) just five months after the hyperlocal ads company launched. The $22.5 million deal ($18.5 million cash plus options) may come as good news to other mobile-local ad startups, suggesting strong demand and potential fits with companies in the fast-changing GPS and mapping arena. Telenav owns […]
Ask a random digital ad buyer how she feels about the shift to a Viewable Impression standard and you’re likely to get an upbeat response. But she may not realize the efficiency and cost savings that come from buying only in-view ads can mask a significant problem on the reporting side. The issue is this: […]
James Beriker has led two companies that ultimately became big acquisitions in the digital ad space. The first was Efficient Frontier, which was one of the pioneers of search and social media marketing. It was sold to Adobe in a deal completed this past January. About two years prior to that sale, Beriker had already […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tablet Ad Network The shortcomings of mobile targeting continues to provide opportunities for the growth of ad networks. Mojiva announced yesterday that it has effectively re-branded the tablet audience of its ad network as another new ad network called Mojiva Tab. (Marketing, baby!) The […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, EVP Global Partners at Dunnhumby. When my family and I moved to New York City, one of the first items we purchased was a Sodastream home carbonation […]
Dave Zinman has seen his fair share of the display advertising business as recent stints at BlueLithium and then Yahoo! – where he was GM of Display – gave him a front row seat. Zinman says there are still plenty of things to “fix” in display and his latest role as chief executive looks to […]
Berlin-based Sociomantic Labs hit the U.S. in a big way last month with the hire of Jason Kelly, Admeld’s former chief revenue officer, as its new CEO (AdExchanger story). The company positions itself as a “performance DSP” with an e-commerce focus, competing with the likes of Criteo and traditional demand side platforms. It has global […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Moat Sues ComScore On PandoDaily, Erin Griffith reports on a counter suit by analytics firm Moat against comScore after comScore had sued Moat in July. Griffith writes, “Moat has also accused comScore of fraud. ComScore promoted a ‘viewable impression’ standardized form of measurement widely […]
While the media and tech press watch Facebook and Twitter minutely for their respective ad strategies to emerge in a more defined way, professional social network LinkedIn has been slowly growing its ad business through its Marketing Solutions unit. As the company pointed out in a research note released Friday, 72 percent of LinkedIn’s revenues […]
As often happens with ad industry events, the ANA’s Masters of Marketing conference in Orlando has a front channel and a back channel. On the front channel, speakers are tackling big creative and consumer themes like the rise of cause marketing, “social by design,” and brands as content creators. On the back channel digitally focused attendees […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IAB: Another Historic Rise The first half of 2012 presented yet another record-breaking period for online ad spending, says the Interactive Advertising Bureau, as marketers lavished $17 billion on the web between January and the end of June. Things looked pretty good during Q2 […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Cameron Hulett, who is Executive Head of Solution Strategy at Acceleration. Everyone in the digital marketing industry thinks buy vs sell side. Vendors are either helping buyers reach better inventory at […]
Ari Bluman was an important figure in the evolution of 24/7 Media, and later after its sale to WPP, in the formation of the holding company’s aggressive ad technology strategy. He recently left 24/7 Media to join WPP’s GroupM as Chief Digital Investment Officer, a newly created role. AdExchanger spoke with him about the new […]
ROI for mobile ads was among a slew of topics covered at the one-day, 1000-strong, Minnesota Interactive Marketing Association’s MIMA Summit in Minneapolis yesterday. Duncan McCall, CEO of location-based targeting platform PlaceIQ, presented alongside agency FRWD‘s Director of Shopper Marketing and Mobile, Matt Doherty, as they aimed to prove that data-driven, location-based mobile ads work. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. UK’s Mobile Ad Rocket Mobile ad spend is hitting warp speed in the UK as a new report reveals triple digit growth. The Guardian reports, “Breakneck growth is continuing in the second half – fuelled by the popularity of Apple and Google’s app stores […]
For several years, companies such as DoubleVerify, Adsafe Media and AdXpose (now part of comScore) have been verifying that buy-side, display ad commitments are being met on the sell-side. Over time, the sell-side has become a partner to these companies to a degree, too. Initially, Google appeared to take the stance that ad verification capabilities […]
In yet another sign that major publishers are embracing real-time bidding, The Wall Street Journal Digital Network has teamed up with The Rubicon Project to launch its first branded private ad exchange called “WSJ AUDEX.” The invitation-only exchange will allow select advertisers and marketers access to the WSJ Digital Network’s first-party data across its flagship […]
“Data Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Davies, SVP Sales & Marketing at Adconion Direct. The current definition of an “in-view” ad impression, according to the IAB’s Making Measurement Make Sense (3MS) initiative, is this: “Fifty […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DNT Off The Rails? Is the Digital Advertising Alliance the industry coalition that kicked the hornets nest? With new guidance exempting members from honoring “Do Not Track” in IE10 (AdExchanger story), the DAA has inflamed privacy advocates — to put it mildly. “DAA is […]
The impasse between industry and privacy advocates over Do-Not-Track browser settings has officially devolved into a game of chicken. This morning the Digital Advertising Alliance (DAA) industry coalition that governs the self-regulatory process issued guidance for members, saying it will not require them to honor DNT signals “fixed by the browser manufacturers.” The move is […]
Late last month, Time Warner’s Turner Broadcasting System unveiled the Turner Branded Entertainment group within its Turner Digital Ad Sales division. At the heart of it is an integrated marketing solutions partnership with Will Ferrell-backed comedy site FunnyOrDie.com. In a sign of how close Turner and FOD will be on this venture, TBS is bringing […]
“Data Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sacha Xavier, Partner, Media & Innovation Director for Neo@Ogilvy. In my July column I wrote about the large number of mobile ad networks chasing a limited amount of advertiser demand. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. P&G’s Mobile Ad ‘Secret’ Procter & Gamble’s deodorant brand, Secret, is running mobile ads on teen publishing site The Chic Fashionista that look to combine “engaging” marketing elements with Facebook and Twitter content that promote an anti-bullying message. The campaign, dubbed “Mean Stinks,” uses […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, COO of ChoiceStream. Massive amounts of data, combined with state-of-the-art computing power, has allowed for one of the most interesting and direct ties between digital advertising and […]
When it comes to reaching consumers with mobile advertising, is there really a difference between an Apple iOS user and Android users? A poll commissioned a few weeks ago by mobile real-time bidding operator AdTheorent suggests that there is. Conducted by Quinnipiac University, the survey found that while Android-based smartphones were the most widely used […]
Norwest Venture Partners‘ Jeff Crowe doesn’t believe the shakeout of mergers and consolidation is over for ad technology. He should know as Admeld (acquired by Google) and Brand.net (acquired by Valassis) were NVP companies, and he and his venture firm remain significantly in the game with ad platform Turn. Even though M&A has slowed in 2012, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Where’s Tumblr’s Ad Net? Amid all the big conferences and big parties associated with New York’s annual Advertising Week, there’s the big complaints about big frustrations. Among the many cavils catalogued by Adweek’s Mike Shields is the impatience with Tumblr’s still-emerging marketing offerings. “This […]
Top dogs from the four dominant agency trading desks took the stage at the BB King Blues Club this morning. They hit on a bunch of topics new and old, including “education” fatigue, incursions made by DSPs, and making audience trading part of the “fabric” of all agencies. We’ll present this one lick-by-lick in honor […]
