Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MRC Updating ‘Viewability’ The Media Rating Council released an update on their efforts to solve the viewability issues of online advertising. Next month advertisers can expect to see a draft version of guidelines for measuring viewable impressions, followed by a report identifying the “discrepancies” […]
Some might view the timing of Tremor Video’s May S-1 filing with the SEC in preparation for its IPO as sign of a “video ad bubble,” but Michael Pachter, managing director of equity research for Wedbush Securities, warns that a public offering generally says more about the individual company than a particular industry segment, like […]
A few members of the group charged with creating the spec for a browser-based Do Not Track function have signaled their displeasure with the process by supporting a “contingency plan” that would effectively end the two years of talks without an outcome. But it’s far from clear whether they can find consensus to push that […]
Annalect Group, the digital and analytics division of Omnicom Media Group, will use Salesforce.com’s Marketing Cloud to support the social marketing offerings across Omnicom’s agencies, according to the companies. Omnicom already uses various Salesforce.com products such as Radian6 and Social.com. Today’s news highlights the company’s efforts to further “bundle” its work with the cloud software […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Tuleya, Vice President of eDR at Underscore Marketing. Just a few years ago, digital agencies had to spend a significant part of their day convincing traditional-minded clients that […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Giants Google captured $4.6 billion in mobile ad revenue last year, fully half the global spend, according to eMarketer. Facebook, who just began mobile advertising in 2012, is expected to increase mobile ad revenue by 333% this year. And Twitter, Pandora and YP […]
Most of Gannett’s acquisitions in recent years have been about making the company more digital, but its $1.5 billion purchase of local broadcast operator Belo is a nod to the media business’s main advertising driver: television. But as McLean, VA-based Gannett goes about creating an advertising and content “SuperGroup,” as the company stated in its […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO of Spanfeller Media Group, a new-age media company. As the news about the U.S. government’s Prism program attracts full-blown global attention, raising questions about our privacy and our safety, I think it’s […]
For major publishers that built their businesses on print and glossy magazine pages, there is a clear sense that programmatic ad sales methods are becoming mainstream. What’s less clear is how to address the problems that programmatic has forced on them, namely, the struggle over developing a common metric and how to define terms like […]
It would be generous to say the attribution puzzle is half-solved. A quarter or an eighth solved is more like it. But the direction is clear. Advertisers are getting better at allocating conversion credit to brand interactions up and down the funnel. Platform companies are helping them, but their efforts can sometimes seem clumsy, calling […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Bags Hashtags Facebook is co-opting some of Twitter’s real-time cred with the addition of hashtag support for users and brands. In a blog post, it suggests marketers can stop worrying about going “all in” with Twitter when launching hashtag-based campaigns in their billboard […]
While it was not mentioned at Apple’s WWDC keynote address earlier this week, the newest version of iOS includes a new privacy feature that pushes more advertisers into adopting its latest user tracking system. After Apple announced nearly two years ago that it was shutting down access to the unique device identifier (UDID), which many […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sid Shah, Director of Business Analytics for Advertising Solutions at Adobe. As a technical, data-savvy CMO, you want to make all key strategic decisions based on data and predictive […]
A month after accepting a $50 million investment from PE firm Spectrum Equity in return for a minority stake in the company, video ad platform Extreme Reach is carefully planning a series of small acquisitions directly tied to building scale, not greater technology advancement. In an interview with AdExchanger, CEO John Roland didn’t address the […]
As ecommerce companies continue to encroach on brick-and-mortar stores, investment firm HGGC believes MyWebGrocer, a company that provides digital marketing and analytics services for brick-and-mortar grocers, can help traditional retailers push back against ecommerce giants like Amazon. Terms of the deal were not disclosed, but HGGC is rumored to have invested $25 million to $100 […]
With a media background at McCann Erickson and venture financing raised this past April from Redpoint Ventures and WPP Digital among others, Miaozhen Systems CEO Wei Zhu sounds like your typical “Western” entrepreneur. Calling his 310-person firm “the Nielsen of China,” Zhu claims Beijing-based Miaozhen already has 80% market share for online measurement – with DoubleClick […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Mugnier, Senior Vice President at M&C Saatchi Mobile. Watching a BBC documentary recently, I learned one of my new favorite statistics: At any one time, approximately one million […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Spreading Viewability comScore was spreading its viewability mantra across the media yesterday. The Wall Street Journal’s Suzanne Vranica covers the industry conundrum and finds a marketer who is making demands. She writes, “ConAgra is now demanding that all its display-ads deals come with some […]
In pitching the marketer-centric audience at Merkle’s customer summit about the benefits of DIRECTV’s addressable televison advertising product, the company’s VP of Advanced Advertising, Tom Hagopian, identified two of its challenges, too. The first was the limited scale of the addressable TV market. The second… “On the TV buying side, we are constantly involved in […]
Recounting an anecdote in his opening keynote yesterday at Merkle’s customer summit, Merkle CEO David Williams illustrated what a “game-changer” Facebook’s Custom Audience product has been for Customer Relationship Marketing (CRM) companies like his. Williams said that Facebook executives initially told him it would not only never let email addresses match to Facebook login data […]
Facebook ad platform Blinq Media has made some big changes since Gannett bought it last year for an estimated $92 million. Among those changes is a potentially powerful tie-in with ShopLocal, the dominant player in digital ad circulars and Blinq’s corporate sibling at Gannett. The idea is to convince ShopLocal’s existing customers (national retail giants […]
Following the news that Facebook will be reducing its ad formats by half and redesigning Sponsored Stories, Salesforce.com has released a report on the performance rates of various Facebook ad types that marketers use through its platform, Social.com. Based on data collected from Social.com between January and March of this year, the study measured the […]
Though associating display advertising with a popular character from J.R.R. Tolkien’s Lord of The Rings makes for an entertaining visual, Legolas Media and its new CEO Jonathan Shaevitz have decided it’s time to call a spade a spade and purposefully engage the guaranteed media marketplace; they’ve re-branded the company Upfront Digital Media effective immediately. The […]
Beginning in Q3 of last year, American Airlines began buying connected TV ads using Rovi’s interactive guide page. The goal was to raise its profile among travelers coming from the UK. The airline won’t disclose how much it spent with Rovi’s ad network – through its agency Universal McCann – on interactive TV ads, but […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, Founding Partner & Global Chief Strategist at Essence. Only a few years ago, I grazed on hundreds of different destination sites. These days, there are only three […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Traffic Scam Online advertising fraud continues to be a topic of discussion, and Adweek has named six companies that consistently come up when talking about traffic fraud: AdOn, Adknowledge, eZanga, Jema Media, MGID and BlueLink Marketing. Adweek’s Mike Shields covers it: “’AdOn is just […]
Pointing at its own 350 person-strong digital team and “hyper growth” for its products and services related to the digital channel, Merkle kicked off its “CRM Executive Summit” today in Charleston, South Carolina. Merkle CEO David Williams recounted for customer attendees how it was only four years ago that “the stars were aligning” and true […]
Last week, when Facebook signaled plans to sharply reduce the number of discrete ad formats it offers, no one criticized the move. And why should they? After Facebook’s early frenzied experiments in advertising, it’s a natural step to assess what performs best, lose the rest and restructure the whole ad offering around advertiser objectives rather […]
A survey of 300 advertisers and agencies commissioned by video ad platform BrightRoll and Canada’s IAB suggests that 2013 is the “breakout year” for that country’s video marketplace. Spending on digital video is up 42% from 2012, and 41% of Canadian agencies expect to spend “half or more of their video-related ad budgets on programmatic […]
