Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Mobile Giants
Google captured $4.6 billion in mobile ad revenue last year, fully half the global spend, according to eMarketer. Facebook, who just began mobile advertising in 2012, is expected to increase mobile ad revenue by 333% this year. And Twitter, Pandora and YP are each carving out a small but measurable piece of the pie. Read more.
Twitter’s Quiet Analytics Rollout
Chris Penn, VP of Marketing Technology at SHIFT Communications, writes about Twitter’s new yet unpublicized analytics tools: “The data you get is fairly thin. You get follow and unfollow counts over the last 3 days, you get mentions, and then you get the ability to see Favorites, Retweets, and Replies.” There’s no official yet from Twitter, according to The Next Web and Marketing Land, who also covered the story. Read more.
Offline CRM Gets Data-Driven
A LiveRamp and myThings partnership will bring offline CRM data to display ad campaigns. “This integration empowers data-driven marketers to personalize advertising offerings using their CRM data across all marketing channels and funnels,” said Auren Hoffman, CEO of LiveRamp. Read more.
Don’t Forget MySpace
MySpace still exists, and it hopes television commercials will remind people of that fact. A 90-second commercial, which can be found on AdAge, features big name celebrities and will begin airing in 30-second clips starting tonight. This is part of a $20 million campaign spearheaded by Specific Media, which acquired MySpace in 2011. Read more.
Amobee Goes Out-Of-Home
Amobee is branching out into digital-out-of-home in Asia, where there is an increasing amount of money in retail and mobile, ZDNet is reporting. Amobee was acquired by Singapore-based telco SingTel last year. Their DOOH platform ties in to mobile as well, for example in shopping malls, where they encourage shoppers to interact with both in-store screens and then their own mobile phones. Read more.
Immigrant Story
The Obama-affiliated nonprofit Organizing For Action profiled OpenX CEO Tim Cadogan as part of the administration’s push for immigration reform: “After attending Stanford University, Tim secured a visa, then a green card, and quickly rose up the tech company ladder until he was named C.E.O. and the first U.S.-based employee of OpenX.” Read it.
You’re Hired!
- Facebook Preferred Marketing Developer Welcomes Andrew Hersam – press release
- Kirby Winfield Named Dwellable CEO – GeekWire
But Wait, There’s More!
- Mocean Mobile Launches Ad-Serving Solution for Advertisers and Ad Agencies – MarketWatch
- AppNexus CEO Says IPO Could Be Dependent On Timing Or Acquisition Prospects – Business Insider
- DG Announces New Global Verification Suite – The Wall Street Journal
- Pubmatic Cracks The Code On Online Ads (video) – CNBC
- Facebook Faces the Music From Investors – ClickZ
- Foursquare Tries To Find Revenue By Turning Data Into A Samsung Ad – Tech Crunch
- Digital Leaders Join To Design Mobile And Desktop Privacy Technology Solution – press release
