As the debate over the intersection of consumer privacy and online advertising rages, a recent announcement that browser maker Mozilla would work with Stanford’s Center for Internet and Society to create a “cookie clearinghouse” appears to have poured more fuel on the fire. Debuted by Mozilla CTO Brendan Eich’s blog on June 19, and then reiterated in […]
The Federal Trade Commission has officially updated Children’s Online Privacy Protection Act (COPPA) with new restrictions that go into effect today. The changes include a ban on collecting location data from site owners and app developers with properties aimed at children. Since 2000, COPPA has required website operators whose sites are directed at users younger […]
As Salesforce.com and Oracle CEOs Marc Benioff and Larry Ellison demonstrated last week, what CEOs say in public can rarely be taken at face value. Following a bitter rivalry and lots of name-calling, Oracle and Saleforce.com announced a nine-year partnership to integrate Salesforce.com’s CRM software and Oracle’s cloud-hosted human resources and financial applications. There was […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Torrance, Chief Technology Officer of Rocket Fuel Inc. In May 2010, the Dow plunged more than 900 points when algorithms began a high-speed selling spree — based on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Home Page Yield The New York Times has done Web page takeovers, but this past Sunday it experimented with an iPad takeover, according to Mashable. The ads promoted Showtime’s Ray Donovan, and featured autoplay interactive video ads. “We’re confident readers will find this beautiful […]
Adobe Systems’ $600 million acquisition of cross-channel marketing automation company Neolane begs the question: What is the use case for an advertiser, and how will the platform fit with Adobe’s stack? In the words of Suresh Vittal, Neolane’s chief product officer, Neolane helps solve campaign managers’ need to distribute content to the right audiences based […]
At a time when most of the established video-ad players are looking to serve as marketplaces catering to both buyers and sellers, LiveRail is strictly focused on publishers. The 6-year-old company, which began life as yield optimizer for publisher video inventory, now offers a broader set of supply-side platform tools. Sixty percent of the 4 […]
With spending on mobile advertising expected to reach more than 29% of total online ad expenditures in the U.S. by 2018, per Forrester Research, it’s incumbent upon advertisers to embrace the notion that tablet and smartphone device usage is tied not only to timing, but consumer preference. “It’s really recognizing that you need to be […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Gilbreath, co-founder and president of Ahalogy, former brand manager at Procter & Gamble and chief strategy officer of Possible Worldwide. In January 2012, Gartner declared that, within the next five years, CMOs […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video (Ad) Rush AOL has lots of videos and the company wants them everywhere. According to AllThingsD, video-recommendation firm — or do you say content-marketing firm? — Taboola and AOL have partnered to disseminate video content (and, ultimately, ads) on publisher sites, through a […]
The mega-vendor wars continue. Today, Adobe Systems announced plans to acquire Parisian cross-channel marketing automation player Neolane for $600 million. The move comes weeks after cloud giant Salesforce.com said it would buy email and CRM vendor ExactTarget for $2.5 billion (AdExchanger story), part of a plan to “double down” on its Marketing Cloud strategy in the […]
Gokul Rajaram, the fast-talking architect of Facebook’s ad products for the past couple years, has left to oversee product engineering at Square, where he’ll drive software development for the company’s Square Register point-of-sale software, among other products. At Facebook, Rajaram led a rapid iteration of the company’s ad platform, including the development of Facebook Exchange, […]
Tremor Video has officially gone public, giving the company a valuation of $470 million or so based on the latest stock quote and 48.5 million shares outstanding (Amended S-1). In total, the company raised $75 million by selling 7.5 million shares for $10 a piece — below the previous target of $11 to $12 the […]
Earlier this year we noted that investment company JMG Exploration, the parent company of the ad network AdVantage Networks, had acquired travel ad network Travora Media and rebranded itself as MediaShift. AdExchanger caught up with Brendon Kensel, MediaShift’s president, to talk about the company’s first launch since the acquisition and its strategy for monetizing Wi-Fi […]
Video ad players like Tremor, YuMe, BrightRoll and Videology are quickly evolving from their ad network beginnings to serve both buyers and sellers in a unified programmatic marketplace. Adap.tv is one of those working to create a video ad marketplace with an end-to-end tech stack. The premise is to serve the demand side and the […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. The ideal advertising yield curve for digital display is basically a classic marketplace-yield curve. It starts at the top left, with premium inventory capturing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eBay Refining Search eBay continues to reinvent itself by rolling out a new search engine and refocusing its brand from just an auction site to a “global commerce platform.” In an interview with Wired, eBay’s Chief Technology Officer, Mark Carges, said, “It wasn’t just […]
Specialty retailers are getting especially good at weighing the value of consumer behavioral targeting, but still have room to grow when it comes to mobile and, surprisingly, email strategies. According to L2’s newly released Digital IQ Index for Specialty Retail, more than half of specialty retailers are engaged in Facebook advertising, with “the majority of […]
In its latest move to simplify its ad products, Facebook is upgrading its Ads Manager Reports with more data and reporting features. Among the changes: It will now provide reach and frequency metrics that can be segmented by age, gender and country. “By giving these kinds of demographic insights, marketers will be able to look […]
Mobile real-time bidding may still be an emerging technology but the vendor landscape is already crowded. As platforms with similar features and functionalities continue to pile up, uncovering a reliable solution gets increasingly difficult. For PC and mobile game developer Aeria Games, simplicity and the ability to quickly scale campaigns were key differentiators. “If you’ve […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, chief operating officer of Nanigans. Customer acquisition and customer retention have historically lived in separate silos within marketing organizations. Those days are ending: CEOs and CMOs are beginning […]
“Paths to purchase are not linear or rational. The planning of the trip is not the journey. And the customers’ starting point is often not where we believe the starting point is. The funnel has morphed into a journey map. The question is, ‘How do we organize around this journey to support people along the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. War Of The Cookies If browser company Mozilla accomplishes nothing else with its intention to block third-party cookies by default, it at least got people talking. This time it’s IAB’s Randall Rothenberg who criticizes Mozilla for its efforts, saying, “It is not a clearinghouse […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Duggan, group executive vice president at the ANA (Association of National Advertisers). In marketing procurement, industry stakeholders have been repeating many of the same conversations for years. It’s […]
London-based AD-X Tracking is seeking to shed light on mobile ad campaign expenditures and has revved up its global presence with new offices in San Francisco and Berlin. Founded in 2012, AD-X helps clients such as eBay and Expedia.com track in-app clicks and downloads, along with mobile campaign performance spanning search, SMS, social, email and […]
Seven-year-old mobile agency M&C Saatchi Mobile offers strategic consulting, mobile production, and mobile paid media services. The London-based firm, part of independent agency network M&C Saatchi, employs about 75 staff, and its paid media efforts are focused on direct-response campaigns. Eric Mugnier came to New York in 2011 to open M&C Saatchi Mobile’s first US […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Patrick Jones, head of Facebook partnership at Datalogix. Earlier this year I had a meeting with a major brand’s head of digital to explain that it was now possible […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shaving Performance Convertro is helping Dollar Shave Club attribute performance offline — on TV — says a new article from Ad Age’s Kate Kaye. She explains that Convertro “measures direct navigation to advertiser websites, or searches by brand, comparing the number of those actions […]
Centro is bringing mobile and tablet ad inventory to its programmatic display ad serving system, called Brand Exchange. Publishers and agency trading desks AdExchanger spoke with view the offering as a way to further unlock the largely untapped local ad market. While mobile and tablet usage is growing, it’s still a mere fraction of the […]
