Alibaba Group, the Chinese equivalent of Amazon, has invested $206 million in ShopRunner, a member-only subscription ecommerce platform connecting consumers to hundreds of retail brands (like Toys R Us and Tommy Hilfiger) and a plethora of perks — like free, two-day shipping and express checkout for $79 a year or $8.95 a month. Alibaba, in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Parkinson, chief digital officer at Valassis. I don’t come from this media world, so I learn something almost every day. What I’ve recently found very interesting is the intersection […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Slip Twitter accidentally spilled the date of its IPO, PrivCo has uncovered. In a financial document, Twitter pegged Feb. 15, 2014, as the end of the lock-up agreement — typically 90 days after an IPO. Hence the offering will be Nov. 15. PrivCo […]
Last month Media6degrees rebranded itself as Dstillery. Why? For years, Media6 had sought to position itself as a finder of consumer prospects for brands. From the beginning, it created audience segments based in part on social characteristics. But over the years that led to confusion: Was Media6 just another “social graph targeter?” No, that was never […]
A panel covering RTB and “viewability” played to a packed room atop the Gansevoort Park Hotel in New York last night. What commenced was a (congenially heated, at times) meeting of the minds between James Green, CEO of Magnetic; Anne Hunter, SVP of global marketing strategy at comScore; Brian Gleason, managing director, North America, Xaxis; […]
Programmatic buying and RTB in the Asia-Pacific region continues to grow, with impressions over the past year spreading out across different countries and inventory from a wider variety of publishers hitting the market. A new Real Time Media Insights report from Brandscreen, an ad-tech company that provides DSP and trading-desk services in the APAC region, […]
The retargeted advertising space is becoming highly lucrative, finds retargeting platform AdRoll, which announced today that it had passed a $100 million run rate, up from $50 million last year. The 6-year-old company claims to have more than 10,000 customers across 100 countries and was one of the first platforms to become a Facebook Exchange […]
Essence has made another key hire from the Razorfish talent pool with its appointment of Christian Juhl as the digital agency’s CEO of North America. Juhl arrives from his former post as president, West, at Razorfish, where he managed four offices with a focus on integrated media, creative and technology lines of business. Essence, in […]
Data science is the backbone of numerous ad-tech firms competing in an increasingly technology-driven environment. Explaining what data scientists do is difficult, however, given that their work is often described as a mix of art and science and varies with each company. AdExchanger asked data scientists from Decide.com, a price research firm acquired by eBay, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex White, general manager of data and trading at DG Peer39. Fraud has always been the online industry’s open secret. There are varying estimates as to its total costs, with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Do Not Track, We Will Microsoft was the first browser maker to turn on “Do Not Track” by default, and now its advertising arm plans to implement a proprietary tracking system. Microsoft would track across computers, phones and tablets that are running Windows, as […]
This morning NBC Universal entered a strategic partnership with Comcast and Twitter to engineer a “See It” feature allowing Xfinity TV viewers to take action around a TV show from their Twitter stream. The integration allows Xfinity TV viewers to take actions such as starting a show on-demand or setting a DVR to record. Executives […]
Digital ad spending in the first half of 2013 grew 18% year over year, according to the 2013 Half Year IAB Internet Advertising Revenue Report. The increase marks the fifth consecutive year of double-digit growth in the first half. The IAB report, conducted by Pricewaterhouse Coopers, tracks and analyzes US Internet ad spending. Mobile is […]
Retail brands, and the vendors that serve them, continue to obsess about how to bridge the gap between online intent and offline sales. Retailigence, the developer of a “hyperlocal marketing platform” for brands and retailers, has rolled out a solution that allows consumers to reserve products online and pick up in-store. Although the concept is […]
The “Ad Tech Industry” is maturing. For the past five years, AdExchanger has observed, engaged and, hopefully, enlightened about this budding sector. But! Today this sector has expanded its horizons and global appeal to the point where the “ad tech” label no longer easily fits. It has become a “Digital Marketing Technology Industry,” steadily embraced […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. Having just returned from the three-day ANA Masters of Marketing conference, held this past weekend in Phoenix, I thought it worth sharing my thoughts with marketers on what […]
Digital sales platform isocket has named Richard Jalichandra as CEO. John Ramey, who founded isocket four years ago, will step aside but remain with the San Francisco company as its chairman. Jalichandra stepped down as Technorati’s CEO in May 2011 to join Austin-based digital startup MapMyFitness. After that change of pace, Jalichandra, who has remained […]
While the Obama administration’s Affordable Care Act registration is at the center of the US government shutdown and has faced criticism over technology glitches this week, healthcare-oriented contextual ad network Precision Health said its expansion into real-time bidding and “audience extension” through AppNexus has gone off without a hitch. Precision Health’s work with AppNexus has […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Stoute, principle engineer and chief technology officer at eyeReturn Marketing. Online advertising is under a media microscope, primarily due to the perception that targeted ads invade privacy and have […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online-Offline Coupon Code PayPal is rolling out another way for users to pay for retail purchases through its app, according to AllThingsD. It’s called Payment Code and it uses a QR system for payment. If the store doesn’t have the proper scanner, however, the […]
All location-based mobile advertising campaigns are not created equal and, for retailers, the nuances between data sources and surfaced promotions have several layers of intricacy. Mobile advertising continues to pique the interest of retail marketers – and investors. Just today, end-to-end mobile marketing platform Swirl Networks closed an $8 million strategic investment round from Hearst […]
Michael Scissons, founder and former CEO of the recently shuttered Syncapse, has a new gig as entrepreneur in residence at the Anheuser-Busch InBev brewing company — a title often reserved for venture-capital and law firms. In his new role at AB InBev, Scissons told AdExchanger in an email that he will support the brewing giant […]
Mike Nolet has stepped down from AppNexus, where he has served as CTO since the company’s founding six years ago. He will remain an advisor but vacate his board seat, which will be filled by President Michael Rubenstein. Nolet is a foundational character in the programmatic story, having helped build the world’s first ad exchange […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, senior vice president of digital ad sales for The Weather Company. After attending my very first ANA Masters of Marketing conference, I will never be the same. OK, maybe that is a tad […]
Moving between online and offline environments has become the norm for most consumers, but many marketers have yet to catch up. Semcasting, a MA-based multi-channel audience targeting provider, has launched a new self-service platform, the Semcasting Marketing Appliance, that promises to help marketers by connecting online and offline consumer touchpoints for targeted advertising. The Appliance […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG Loves Rich Media TechCrunch’s Anthony Ha reports that DG has made what appears to be an acqui-hire of sorts with its purchase of 11-person rich media vendor Republic Project for a reported $1.4 million plus earn-outs. Read more. Republic pitches a cross-device integration […]
There’s an ever-growing opportunity for advertisers on Amazon, the commerce marketplace maven every retailer hopes to emulate (and simultaneously fears). The company has nearly doubled its global ad revenues since 2011, from $420 million to an expected $835 million this year, eMarketer estimates. If true, this puts it ahead of publishers like Pandora, Twitter, LinkedIn and […]
One reason the TV upfront market exists is that it takes a long time between planning an ad buy and actually delivering it. A partnership between TV ad targeter Simulmedia and TiVo’s TRA, which tracks TV viewing with consumer purchase data, to guarantee ad buys on preset audience targets has the potential to shake up […]
Panel-based TV ratings and TV-themed “social buzz” are on a collision course, and audience research mainstay Nielsen is doing everything it can to retain its pole position. The company today announced “Nielsen Twitter TV Ratings” to measure TV-related Twitter discussion — both the volume of discussion and its total reach. Last fall, Nielsen, through a joint […]
