Dan Salmon is an equity research analyst at BMO Capital Markets and covers media and Internet marketing. He recently released a new research report on Social TV and its impact on advertising and marketing. You can download it here (PDF – 7 MB). AdExchanger recently discussed the new report with Salmon and asked his thoughts […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer of Bionic Advertising Systems When you are selling anything, it’s really easy to get caught up in pitching the benefits of your product. […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Search Gets Display One could say that Google’s Product Listing Ads initially brought the sweet nectar of display advertising to Google’s search engine result pages (SERPs). Now, Google’s showing nontraditional display ads for several select advertisers in the SERPs. The New York Times’ […]
Amazon fielded two inquiries from analysts about advertising services on today’s Q3 earnings call, but CFO Tom Szkutak wasn’t biting. Brian Pitz, managing director at Jefferies & Co., asked Szkutak about domestic ecommerce trends, as well as the growth of Amazon Web Services and Advertising Services. (The company reports the groups together in an “other” […]
Google and Publicis Groupe’s MediaVest have signed an upfront agreement, with the media agency committing to spend a “significant amount” of ad dollars on YouTube and Google’s other display and mobile properties, including its ad networks. The deal is “open-ended” and simply involves the promise of spending a set amount in advance, perhaps up to […]
In a striking coincidence, Turner Digital Ad Sales’ launch of its private marketplace comes a day after former ad chief Walker Jacobs, who regarded programmatic methods suspiciously, joined Clear Channel Outdoor as chief revenue officer and president of sales. In an interview with AdExchanger a year ago, Jacobs, who resigned as EVP, Turner Digital Sales […]
Oracle Eloqua is ramping up its paid media offering to marketers through a partnership with data-driven B2B display ad platform Bizo. And Bizo, in turn, has added marketing automation capabilities from Oracle. The Oracle Eloqua AdFocus application integrates display advertising into broader multichannel campaigns. Users can target personalized placements through the Bizo ad network, which […]
TV is still the king of media, but the social “back channel” is now an indispensable part of its ambience. No surprise then that advertisers are hungry for media vehicles that bridge the two. A number of companies are positioned to feed that appetite, but Twitter is the frontrunner. Its Amplify program lets broadcasters sell […]
After a slowdown last year, the Asia Pacific ad market began to heat up again in 2013 and ad-tech services provider Komli has raised a $30 million equity financing designed to help it take better advantage. The Mumbai-based company, which began life as an ad network seven years ago and helped give birth to supply-side […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Malins, vice president of cross-channel solutions at Adconion Direct. How do auto dealers know you’re about to be in the market for a new car? They don’t. The moment […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adelphic Dives Into Video Mobile ad targeting firm Adelphic is adding mobile video inventory to its mobile ad platform, allowing agency and brand partners to buy and manage mobile video ads programmatically. VivaKi is one of the agencies that will be tapping into Adelphic’s […]
Microsoft has added a new unique identifier to Windows 8.1 to help app developers better monetize their apps, the company said today. “Specifically, in Windows 8.1 we include a unique identifier that can be used to improve the quality and relevance of advertisements displayed within Windows Store apps while providing other services such as analytics […]
Marketing beer gives Steve Mura, director of digital marketing for Chicago-based MillerCoors, and his team, a “license to play.” Joining a panel discussion at the DMA 2013 show in Chicago that also included MillerCoors’ agency, DigitasLBI, Mura said digital media has given the modern marketer more capability mid-funnel. “When you think about tools that allowed […]
Facebook is taking aim at small and medium-sized businesses with the latest update to its Custom Audiences database-matching program. In addition to the current setup, advertisers will be able to use Custom Audiences in a simplified way through the Ads Create tool. “To use Custom Audiences, advertisers had to use Power Editor or have access […]
This report concludes our series on programmatic buying in the BRIC countries. Read the earlier pieces on Brazil, Russia and India. Tencent. Baidu. TaoBao. These websites are some of the most popular portals in China and, combined, made more than 42.8 billion yuan in advertising revenue in 2012 (approximately $7 billion), according to data from iResearch. This is not […]
Supply-side platform AdSlot’s pitch to help sell publishers’ guaranteed inventory via programmatic methods begins with avoiding anything that acts like a private marketplace. The company, which acquired ad agency workflow provider Facilitate Digital more than a month ago, has launched its Guaranteed Marketplace for direct online display sales this week. And, as AdSlot CEO Ian Lowe […]
“Data-Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Berke, president at AdRoll. Whether you’re a brand marketer, an agency person or at an ad-tech provider, you’ve probably had several awkward conversations about attribution. Pundits, myself […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Purchase Data In The TV Buy Simulmedia has added consumer purchase data from Nielsen Buyer Insights to its non-primetime TV ad-buying platform, MediaPost reports. CEO Dave Morgan says, “Having these databases is not new. But they have always been used for research purposes. No […]
In August, Amazon opened its longstanding Amazon Associates Web affiliate program to mobile developers looking to monetize in-app purchases. Using the Amazon Mobile Associates API, game and app developers could earn up to 6% in advertising fees on all Amazon product purchases they helped facilitate. And Amazon Appstore Developer Select launched in early October for […]
Content-distribution network Akamai sold its Advertising Decision Solutions (ADS) business to Mediamath earlier this year. Many assumed the move marked the end of Akamai’s involvement in the ad business. Not so. Soon after it auctioned off its ADS assets, Akamai focused on video ads when it launched its Ad Integration Services in February. Part of […]
On Omnicom Group’s Q3 earnings call last week, CEO John Wren waxed poetic for a few minutes about the holding company’s investment in data, calling out a new director of applied data position at agency RAPP. Loren Grossman, the guy filling out that role, is charged with “deriving actions” from data platforms including DMPs, CRM systems […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. I attended “TubeMogul University” last week in California in order to get a pulse on the latest in programmatic video buying and selling and wanted to pass on […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of digital advertising, global partnerships, at dunnhumby. I moderated a panel last month at D2 Cincinnati, a digital marketing conference focused on customer centricity. The panel, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Prepping For The Holiday Lag Holiday shopping and spending is projected to decrease again this year, according to The New York Times’ Stuart Elliott, so some stores are ramping up efforts to gain foot traffic. Two examples are Premium Outlets in Roseland, NJ, and […]
Deloitte Digital’s acquisition today of Seattle-based digital social media marketing agency Banyan Branch is a strong indicator that the management consultancy is vying for more agency share. Banyan’s 50-person team, which is broken down into social analytics/insights, engineering and design — as well as audience marketing talent, which Banyan defines as advocate/influencer activation and social […]
Video ad-tech companies are trying to show programmatic methods can be used for long-form, linear-style ad breaks. LiveRail, which counts the primetime TV digital units at CBS Interactive, Major League Baseball and A&E networks as customers, has debuted a product that supports the sale of such ad pods as slices of real-time bidded inventory. The […]
Facebook’s barricade against Google held up a long time, but the wall had to fall: Google wanted the audience, marketers wanted the interoperability and Facebook wanted the demand. As we reported Friday, after giving Google the cold shoulder for more than a year, Facebook has decided to let DoubleClick Bid Manager bring its buying clout […]
UK-based Adfonic used to be known as a mobile ad network, but after launching its mobile demand-side platform, Madison, last year, it has focused development there. The company has worked with brands like NBC, Samsung, Tesco and eBay. AdExchanger spoke with Adfonic’s co-founders, Victor Malachard and Wesley Biggs, who are also the company’s CEO and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. The number to beat: 111.3 million impressions. That’s the all-time record for number of people who watched the Super Bowl XLVI broadcast in 2012. […]
