Every publisher wants to harness its data – but you can’t climb a mountain without a lot of pain. At the Google Publisher Leadership Summit in Chicago, ad execs from The New York Times, Vice Media and the Local Media Consortium (LMC) discussed their often-arduous quests to reach the peak. The New York Times, for […]
Dentsu Aegis wants to be a 100% digital-economy business by 2020. To get there, the agency appointed Nigel Morris to serve as the company’s chief strategy and innovation officer in June. Morris will focus on the “important, not the urgent,” in the new role, an upgrade from his previous position as head of Americas. Over […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Ad Blocking Rationale Google Ads and Commerce SVP Sridhar Ramaswamy clarified the tech giant’s rationale for baking an ad blocker into its Chrome browser. In short: Google wants to ensure there’s no need for third-party ad blockers in mobile. “It’s only technology that’s […]
Google on Tuesday unveiled its Insights Engine Project – including six products for data visualization, integration and insights – and promised that exchange bidding will be generally available in early 2018. Read the release. For the first time, Google, via an Insights Engine product, will give publishers the types of user demographic and content consumption […]
As Gartner analyst Martin Kihn recently predicted, the big enterprise marketing clouds are beginning to pursue divergent product strategies with clear points of distinction. While Salesforce heralds its CRM data and hooks into other categories like sales and commerce, Adobe’s differentiator is creative with growing emphasis on digital experience. In the case of Oracle, which […]
Ecommerce site Rue La La, which offers deals on designer fashion and goods, wants its members to have a great experience so they keep coming back. “How do we stay top of mind for our best members and encourage them to come back over long periods of time?” said Jeff Steeves, VP of marketing at […]
Direct-to-consumer, digitally native startups like Mack Weldon own their own data and don’t rely on middlemen. Those two huge advantages enable them to track marketing effectiveness with greater precision than their brick-and-mortar counterparts. But to do so, they need platforms that allow them to use every piece of information they can collect about their customers. […]
Amazon is winning a growing share of CPG media dollars, and its September announcement that it would open an office in New York City to house a major expansion of its advertising platform business means the competition will only heat up. It comes as CPG brands pulling back on digital media undercut global agencies, marketing […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor at Melbourne Business School. Programmatic has for years faced a lot of heat for its lack of transparency and measurement, brand-safety and fraud issues. Over the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. One-Track Mind The IAB Tech Lab published a blog post Monday laying out ways to mitigate the effects of Safari’s Intelligent Tracking Prevention (ITP), a new policy curtailing the cookie-based tracking Apple allows on its browser. Since ITP caps the amount of time a […]
Facebook said Monday it will add 1,000 employees to its global ads review teams over the next year to put the kibosh on foreign state-sponsored ads. The company will examine not just the content of the ad, but also the context in which it was bought and the targeting parameters used. Facebook’s ads review system […]
Pinterest wants to own the moment when consumers have an idea of what they want, but haven’t committed to a specific product or brand. “People use Pinterest to plan their lives, from the everyday, like what am I going to cook tonight or wear to a party on Saturday, to milestones like weddings, kids’ birthday […]
The redesigned App Store in iOS 11 creates a challenging environment for mid-tail and long-tail app developers. Apple’s primary goal with the redesign, which came along with the release of its new operating system in September, is to “make discovering apps and games easier than ever before,” the company said. The revamped App Store store […]
Beginning Monday, Walmart’s streaming video service Vudu will monetize inventory programmatically through an exclusive deal with the video ad server SpotX. Vudu’s ad-supported offering – an on-demand video library called Vudu Movies On Us – launched a year ago. Ad sales, however, were mostly handled on a reserved basis through conventional I/Os by the video […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tal Chalozin, co-founder and chief technology officer at Innovid. Ad buyers are fusing together traditional TV buying teams with digital buying teams to create video teams to address the explosiveness in over-the-top (OTT) advertising. […]
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Belinda J. Smith, global director of media activation at Electronic Arts. Belinda will present “EA’s Programmatic Arts” at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 25-26. Of all the trends happening in programmatic, “in-housing” seems to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twitter’s Turn You may have heard: Twitter found a total of 201 bots with ties to Russian election interference. Twenty-two of those accounts were tied to accounts flagged by Facebook, although none were registered advertisers on Twitter. All of the accounts have since been […]
Poncho wants to “own the bed.” The weather app aims to start engaging with its core user base of millennials the moment they wake up. Around 90% of people 18-30 use smartphones as alarm clocks, according to Cisco, making the lock screen the first thing they see when they crack an eye. But there’s a […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Kane, founder at Jounce Media. Chris will present “Server-Side Attribution” at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on October 25-26. The growing power of walled gardens isn’t all bad for the rest of the media world. Facebook, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Hlavacek, head of global automated monetization at IBM Watson Advertising. We have all met people who love driving a manual stick-shift car. They will tell you how much they […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Secret Sauce What’s the secret behind Snap’s breakout hit, “Phone Swap,” which pulled in 14.8 million viewers on its third episode? “You have to work very hard to keep someone’s attention,” said Elisabeth Murdoch, founder and chair of the show’s content studio, Vertical Networks, […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. CEO Dave Finocchio started Bleacher Report along with his three cofounders in 2005 after deciding most sports media wasn’t connecting with young people. “There was a generation of sports fans that have been stuck with their dad’s and grandfather’s sports voice,” Finocchio says on the […]
Retargeting is largely associated with product ads that stalk users across the internet. But Facebook sees retargeting as a tactic that can open the door to ongoing engagement within Messenger. Ted Helwick, the Facebook product manager leading monetization efforts on Messenger, told AdExchanger that “the KPI advertisers tell us they care about most right now […]
On the eve of Oracle Open World, the enterprise giant’s Data Cloud hopes to position its data management platform (DMP) – the one inherited from the BlueKai acquisition – as the focus of a tech stack that includes identifiers from AddThis and Moat, onboarding from Datalogix and cross-device linking from Crosswise. There are a couple […]
Salesforce has set up a market of second-party data so advertisers can buy data directly from publishers. The subscription-based Salesforce Data Studio, which debuted on Wednesday, evolved out of the product Krux Link, a data-sharing platform Salesforce inherited when it bought the data management platform Krux. Salesforce’s goal is to give advertisers more validated data […]
A few years ago, video multichannel networks (MCNs) had the luxury of choice: get access to a large, scaled audience via YouTube or go with a handful of new video upstarts wooing content creators with pricier payouts. But the digital video landscape has dramatically shifted since, as digital publishers and broadcast nets alike increasingly distribute […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Domain Spoofing <3 Fraud Advertisers spend about $1.3 million a month buying inventory they incorrectly suppose will run on the Financial Times, Digiday reports. Although the subscription-focused publisher only sells on Google AdX and TrustX, it found FT.com ads on 15 different exchanges. As […]
Since its founding in 2000, Legendary Entertainment’s slate of 50 films has certainly lived up to its name, with a lineup that includes “The Dark Knight,” “The Hangover” trilogy and “Jurassic World.” While these releases seem incredibly different, they all have something in common: hundreds of millions in marketing dollars, often spent within a six-week […]
Most marketers don’t trust the data they’re using and they have no simple way to assess its quality. Of the 80% of advertisers that use audience insights, only 33% say they “completely trust them,” according to a study released Wednesday by research firm Advertiser Perceptions, which surveyed roughly 200 advertisers. Just one-third of advertisers fully […]
