Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Free Lunch Facebook is testing a product that splits its news feed into a primary feed for friend-and-family content and a secondary feed with brand and media pages. Promoted posts remain in the primary feed. Some media owners say that if implemented, the […]
ActionIQ on Monday raised a $30 million Series B round led by Silicon Valley VC firm Andreessen Horowitz. New York City-based ActionIQ is a customer data platform that collects and integrates enterprise data sources. The round brings ActionIQ’s total funding to about $45 million. The customer data platforms Segment and mParticle, which have raised $109 […]
The more things change, the more things stay the same. At least that’s the case for the crowded demand-side platform (DSP) category, where Google and Amazon maintain their top-dog status. Meanwhile, independent, telco-owned and marketing cloud DSPs vie for a dwindling number of enterprise accounts, according to an Advertiser Perceptions survey of more than 700 […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by John Roland, CEO at Extreme Reach. Fox Sports recently introduced six-second TV ad spots during live sporting events with plans to sell them throughout the NFL season. While TV has long been dominated by […]
Even as many advertisers embrace audience-based buying, context remains a key performance driver in many verticals. Take finance, a category in which advertisers often sell sophisticated products to niche audiences. Third-party data can be expensive, with iffy quality, so it’s often better to reach audiences while they’re reading about finance and business. Dianomi, a profitable […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. As innovative as the invention of the automobile was on its own, cars didn’t become commonplace until the assembly line and nationwide […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chopping Block Sell-side consolidation is real. Take Turner Broadcasting, which spent the past year whittling its SSP, ad exchange and ad network vendors from 30 to six. Its tech consolidation wasn’t about reducing vendor fees. Rather, it’s improved data and ad campaign integration across […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tobin Ireland, co-founder and CEO at Smartpipe. When it comes to adding agencies to their portfolios, the major media groups are certainly not afraid to spend big. There were 398 […]
Responsible data collection is possible – and it’s good for businesses and consumers alike, says Will Carty, the Network Advertising Initiative’s newly appointed VP of public policy. “The benefit to businesses is not in conflict with the benefit to consumers – in fact, they’re actually completely aligned,” said Carty, who joined the industry group after five years […]
Unlike at a traditional agency, which typically services the brand marketer, IBM Interactive Experience (iX) has a direct inroad to CEOs. Clients undergoing massive transformation will often hire IBM to rethink commerce or marketing – and those conversations trickle down to IMB iX to put into practice, said Robert Schwartz, global head of agency services […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Mark Grether, CEO at Sizmek. We’ve all heard the saying, “Every company is becoming a tech company,” but it seems we’re moving past that notion, with every company now becoming a media company. It’s […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Welcome Shopper Marketing Dollars Amazon is letting brands enhance their product pages with widescreen videos and interactive displays, Ad Age reports. The new feature, called Premium Pages, costs $500,000 per year, per brand, and allows marketers to take advantage of a full-screen video experience […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. As big brands seeking younger audiences move TV budgets online, some have been put off by digital’s triple threat: brand safety, viewability and fraud. Hulu is there for them. Hulu basically offers the benefits of TV in a digital buy, according to Doug Fleming, Hulu’s […]
If lawmakers have anything to do with it, political ads on Facebook, Google, Twitter and other online platforms may soon be subject to the same disclosure requirements as traditional political advertising. Senators introduced a bipartisan bill on Thursday to do just that, prompted by revelations of Russian meddling before and during the 2016 US presidential […]
Publicis is still clearing up confusion among its employees, clients and investors about its offering and value prop since it acquired Sapient in early 2015. “We are currently making sure our model is clear for everyone,” CEO Arthur Sadoun said on the company’s third-quarter earnings call Thursday. “We have to start with our people so […]
Like any good media planner, fraudsters are attuned to time of year, seasonality, demographics, ad formats and trends in consumer behavior. With football season and the MLB playoffs in full swing, they seem to have turned their attention to pro sports sites. “We see a lot of sophisticated invalid traffic targeting premium sites,” said Amit […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Peterson, managing partner at R2C Group. We marketers love to imagine our customers. We want to see them, understand them and get inside their heads. We make PowerPoint slides […]
Marriott is reshaping its marketing strategy around a customer identity graph called Flywheel the hotel chain developed to turn its segmented customer funnel into a single pipeline. Marriott began working on Flywheel last year to map its 100-million member loyalty program to Facebook audiences and targeting signals, like travel searches or when people are in […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ed Shannon, chief revenue officer at SpringServe. The “I won the lottery” element of display header bidding is not the same with video. As others have noted, there is no actual header in video, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dr. Boris Ad tech “godfather” Boris Mouzykantskii recounts the early days of Iponweb in a conversation with Gartner Research VP Martin Kihn. He describes the work he did for Brian O’Kelley, who was then pulling all-nighters writing code that would become Right Media. Later […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. While WPP’s Martin Sorrell has sounded the alarm, the rest of the industry is just catching on: Amazon is racing ahead to own […]
This is the second in a series on demystifying the best practices in media today. Read the first on audience suppression. Frequency management, which first emerged when advertisers tried to calculate reach and media impact of their traditional TV buys, is tricky even for the most sophisticated marketers. And it’s gotten trickier with the advent […]
As print publishers figure out how to remake themselves for digital, Time Out has come up with an unusual solution: Borrow the revenue model – and former CMO and president – of TripAdvisor. Time Out once recommended events, hotels and restaurants to readers, but it no longer stops there. Now the publisher allows readers to […]
Although Netflix’s audience is large (and growing), it’s notoriously hard to measure. Nielsen hopes to remove some of the difficulty gauging audience viewership in ad-free environments like Netflix with its launch Wednesday of a syndicated measurement service called Nielsen Subscription Video On Demand (SVOD) Content Ratings. Eight networks and studios, including A&E, Disney-ABC, Lionsgate, NBCUniversal […]
Most brands don’t want to be the first thing someone thinks of when they get a stress headache or feel pain after exercise – but Tylenol does. As part of a recent campaign to promote the relaunch of its Rapid Release Gels sub-brand after a 2009 recall, Tylenol wanted to be top-of-mind with potential customers in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Networked Television NBCUniversal is putting its $500 million investment in Snap to good use with a joint TV production studio creating scripted Snapchat programs. The studio has already inked a partnership with Donut Studios, which will create short-form shows with 10-second ad breaks. Some […]
Omnicom’s trading desk Accuen shrank $9 million, or 0.2% year over year, in the US this quarter because clients continue to favor fully disclosed programmatic buys, the company said Tuesday. In other markets, where nondisclosed buys have generally been more accepted by marketers, Accuen was almost flat, growing by just $2 million in the quarter. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Leslie Wood, chief research officer at Nielsen Catalina Solutions. Say the phrase “data modeling” in a room full of ad folks and watch them quickly become preoccupied with answering urgent […]
Thanks to its smart TVs, LG Electronics controls a channel that can bring the granularity of digital advertising into the world of connected TV. But LG is a consumer electronics manufacturer, not an advertising company, and in recent years it has learned how to accommodate a new business practice. Its first foray into ad monetization […]
