If you know the brand Ibotta, you’re likely thinking of the popular cash-back app. Users upload receipts of in-store purchases and redeem credit for products listed for promotion in the app. But while that business still exists – and still represents the majority of Ibotta’s revenue – the company is shifting from DTC app to B2B2C performance marketing network.
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Keep It Clean Clean room? More like a mud room. It’s where people can leave their “dirty” (read: private first-party) data without ruining the rest of the house. The marketer point of view often goes something like this: “‘Our data is going to […]
The Trade Desk and Adobe Experience Cloud announced a partnership on Thursday to sync emails stored in the Adobe CDP product with The Trade Desk, which converts the emails into Unified ID 2.0 (UID2) IDs that can be traded programmatically. Advertisers and publishers have moved away from DMPs and other cookie-based advertising ID solutions in […]
Google Analytics is removing the IP address from its global product. We get into the data privacy whys, as well as what Google Analytics is building in its place, in this week’s episode. Also: The EARN IT act and how American Express overhauled its attribution model in anticipation of loss of signal.
Meta announced plans on Thursday to create content-based controls for Feed (formerly News Feed) on Facebook and Instagram. The question is, why did it take so long for Meta to start bringing third-party brand suitability to Feed? After all, the News Feed was one of Facebook’s first products, launched during the long-ago year of 2006.
Ask five people about the potential of connected TV (CTV) and you’re likely to get 10 different answers. That’s because CTV is massively misunderstood, even though it’s one of the fastest-growing channels in digital advertising, writes Michael Tuminello, VP of strategy at Mediaocean.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dos Va Donya IPONWEB founder and CEO Boris Mouzykantskii published an open letter and update on the company’s actions since the start of the war in Ukraine. There was theoretical concern the war would be a wrench in the $380 million acquisition of IPONWEB […]
Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. The most consequential change: Google Analytics will no longer log or store IP address information.
American Express is investing in measurement technology to try and give credit where credit is due. Since 2019, Amex has been moving away from multi-touch attribution and embracing marketing mix modeling and machine learning to power its approach to measurement.
Adobe is leaning on AI-powered data solutions to bridge the post-cookie identity gap. This fits into Adobe’s broader strategy of using a mixture of automation and artificial intelligence to figure out what people are looking for and to predict how brands can demonstrate value for customers in the moments that matter.
Over the years, publishers have accused advertisers of prioritizing the wrong metrics. But that’s only one side of the story – as gatekeepers of quality media environments, publishers and media owners have a massive responsibility to focus on quality, too, writes Alessandro De Zanche, audience and data strategy consultant.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Courting Disaster A California district court judge has scathingly reprimanded Google’s legal team. Google requested to withhold 6,232 of 6,322 documents in a privacy suit brought by Chrome users. Google “cavalierly” claimed the review was justified but had no justification to support its claim, […]
Solitaire remains a popular mainstay in app-based gaming – and it’s the next frontier for cookieless advertising. Pubfinity, an SSP that places ads in Windows-based desktop game apps like Simple Solitaire, is hitching itself to Epsilon’s cookieless identity solution, Core ID.
By Anders Pilgaard Andersen, senior vice president, general counsel, Adform Recent decisions by multiple EU data protection authorities signal the use of Google Analytics violates the EU General Data Protection Regulation (GDPR). These decisions sound a warning not only to the many companies using Google Analytics but, more broadly, to any company using US-based ad […]
It was hard to imagine how mobile measurement platforms could survive Apple’s ATT changes. But the MMPs aren’t dying, they’re thriving, says Branch’s Alex Bauer, on the heels of raising $300 million.
For all Android 12 users, regardless of their opt-in status, advertising IDs will be zeroed if developers have not integrated new permission levels into their apps. In other words, writes Chris Farm, CEO of Tenjin, advertisers won’t know the advertising IDs of Android 12 users after April 1 if certain SDK changes haven’t been implemented at the app level.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How “About” That? The Office of the California Attorney General issued a potentially impactful decision this week. Heads-up, ad tech companies: Inferences made about customers or consumers can be classified as personal information, even when the constituent data pieces aren’t personal or are gathered […]
The internet needs child-safety guardrails, but lawmakers are hawking bills that could distract from the danger of widespread data collection and advertising targeted at children. The EARN IT Act is one of them. It purports to eliminate child sexual abuse material (CSAM) online, but privacy advocates say it’s unlikely to do so because its real function is just to hobble Big Tech.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Erik Matlick, CEO and founder of Bombora. Marketers around the world are struggling with two competing truths. First, audience data has never been more important for delivering successful campaigns. At […]
By Kristina Prokop, CEO and Co-founder, Eyeota Now that Google has scrapped its plans for Federated Learning of Cohorts (FLoC) in favor of its proposed Topics API, the buzz around “cohorts” is fading. But cohorts remain a powerful path forward for advertisers in a cookieless world. That’s because the strength of cohorts extends well beyond […]
It’s a familiar story – He picked up a new pandemic hobby, while finding pockets of time away from small children. For Neil Hoyne, Google chief measurement strategist, being stuck at home meant writing a book. Converted: The Data-Driven Way to Win Customers’ Hearts, was published last month. “The single lesson that pulls through here is that a lot of these changes are easier for companies to realize then what they may suspect.”
CTV is the hot new programmatic media channel, but it suffers from fraud, a lack of clear media-buying signals and a hodgepodge of approaches to measurement. The lack of standards is hampering market growth – but rather than waiting for standards to be handed down, publishers can create positive momentum with media buyers now, writes PubMatic’s Nicole Scaglione.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jedi Black And Blue The EU and UK opened investigations into Google and Facebook’s ad-serving partnership that allegedly diverted funds from header bidding Friday. “Via the so-called ‘Jedi Blue’ agreement between Google and Meta, a competing technology to Google’s Open Bidding may have been […]
As an industry, we’re guilty of procrastination. With just months until third-party cookies are deprecated, so many advertisers are still twiddling their thumbs. But procrastinating is a curious and dangerous approach, writes Nitin Rabadia, commercial director of Kepler Group.
Wine Access has evolved in lockstep with the internet and changing consumer habits. In 2006, it started operating ecommerce domains for wine publications and vineyards. Because it sends email follow-ups on behalf of wine sellers, Wine Access became an early email database with daily newsletter content and special offers. The company also started producing stories and content about its vineyard customers and wines, which generated cookies and publisher data. In 2017, it launched its own online store. Over the past two years, the company has been surfing the next major wave of the digital economy: the great subscription boom.
To better monetize branded content, the Financial Times is investing more in brand lift measurement. FT is partnering with analytics provider Brand Metrics to implement the firm’s ad exposure algorithms into FT’s multiplatform approach to branded content, said global insight director Enzo Diliberto.
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Losing My Religion “I have to ask you about advertising. Otherwise, I won’t be able to leave this room alive.” That was Ben Swinburne, head of media industry research at Morgan Stanley, speaking to Netflix CFO Spence Neumann at the bank’s Tech, Media […]
Pinterest announced the rollout of additional ecommerce-focused offerings at its second-annual Pinterest Presents advertiser summit on Thursday, including a tool to identify trends, ads to monetize idea pins and an API that allows partners to tap into Pinterest’s first-party data.
