“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Helmreich, group vice president at Oracle Marketing Cloud. As the popularity of mobile shopping continues to skyrocket, there’s one key thing to remember: While the outcome is the same […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Tieman, global head of programmatic services at Accenture Interactive. The death of cookies is beginning to have real impacts for brands, publishers and everyone in between. Ultimately, it will […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. If the Federal Trade Commission (FTC) were a private business, it would be having […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katie Malone, director of data science research and development, at Civis Analytics. Seven years ago, I was hanging out at CERN, the European Organization for Nuclear Research, working as a graduate student researcher […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maja Milicevic, co-founder and principal at Sparrow Advisers. While most ad tech and mar tech companies will seem like a classic B2B technology marketing use case, it’s easy to underestimate the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kunal Gupta, CEO at Polar. Facebook’s ad revenue this year – expected to be $67 billion – will be more than every other ad tech platform combined, including Google’s network […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kelly Anderson, vice president of data protection and privacy at Ericsson Emodo. Just as 5G is coming into view on the horizon, there’s a trainload of new privacy regulations and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachel Gantz, SVP, commercial, at Comscore. Time’s up. #MeToo. Equal pay. This is the world many of us proudly live in. Gender identity and norms have become more fluid and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. Organizations are awash in data. They are creating more and more of their own data, and they are now starting to buy increasing amounts of external […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Crook, chief technology officer at Verve. The United Kingdom’s Information Commissioner’s Office (ICO) recently put the ad tech industry on notice that its real-time bidding (RTB) practices for handling consumer data […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ka Mo Lau, chief operating officer at Thunder Experience Cloud. Since the 1970s, a decade when the latest technology was the Atari game console and Commodore computer, the standard for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jacob Beck, associate director of programmatic at DWA Media, a Merkle company. Google announced in March that it will finally migrate Google Ad Manager – formerly AdX – to a first-price auction model. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brett Jensen, director of data partnerships, at iSpot.tv. Is a hot dog a sandwich? When you break it down literally, it’s a piece of meat between bread, frequently dressed up […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Silberman, vice president of product at Dailymotion. Transparency has been a buzzword in ad tech for years as marketers look for more clarity on the fees and quality of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Grzelak, chief strategy officer at The Shipyard. In the expanding universe of programmatic media, there are more ways than ever to reach a target audience, with even greater precision. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sarah Rose, vice president of digital ad operations at IPG Mediabrands. Our post-2020 “opt-in” ecosystem includes laws such as the EU’s General Date Protection Regulation, California’s Consumer Privacy Act and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simone Chaffiotte, vice president and director, audience strategy at Carat USA. When companies arrange their marketing organizations by separating brand building and performance into distinct departments, teams often define their […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Bonanno, manager, analytics, at Integral Ad Science. Summer might be almost upon us, but it’s never a bad time for spring cleaning and to ask ourselves whether that sweater […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at Flashtalking. In the wake of Sizmek’s bankruptcy filing and pending acquisition of its ad server and dynamic content optimization solution by Amazon, there’s been no shortage […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, founder and CEO at MediaWallah. Without a doubt, identity is the capability du jour. It seems like identity is everywhere, and a slew of new identity players – […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Martino, vice president of digital investment at Blue 449. The commitment to data privacy took a big step a few weeks ago when Google announced changes to the Chrome browser […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Tran, chief strategy officer at Teads. AI is driving innovation in every industry, but in advertising, it’s still a bit murky. Brands need to understand what AI means and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ana Milicevic, co-founder and principal at Sparrow Advisers. The product management discipline owes its roots to marketing: To justify new headcount, Neil H. McElroy, a Procter & Gamble junior account […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Eisenkramer, principal at Infinitive. From email newsletters and content management, to campaign design and cross-channel user tracking, to media buying and activation, there’s almost no end to what you […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. Marijuana legalization is heating up across the country. As of this month, 33 states permit marijuana use for medicinal or recreational purposes, and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sara Owens, partner, West Coast practice lead, data sciences, at Wavemaker. Today’s CMO has two responsibilities often at odds with one another: meet short-term revenue goals and build a brand. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, managing director at 55. Are the recently announced Chrome privacy controls a good answer to the latest versions of Apple’s Intelligent Tracking Prevention (ITP)? Much has been said […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Hansen, chief operating officer at IgnitionOne. While the McDonald’s acquisition of Dynamic Yield last month took some by surprise, the logic of a large enterprise marketer getting into the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by April Brown, vice president of marketing analytics architecture at Origami Logic. Amid a nearly overpowering data deluge and its elusive utility, it is easy to forget the fundamental role of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Josh Anton, founder and CEO at X-Mode. The location data industry is poised for vast changes over the next year and decade. Increasing privacy regulation and better understanding of data quality […]
