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»Data-Driven Thinking

CCPA Means It’s An Opt-Out World Now

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Myles Younger, senior director of marketing at MightyHive. Much of the handwringing over how to handle opt-outs under the California Consumer Privacy Act (CCPA) and similar legislation is simply wasted energy.... Continue reading »
by AdExchanger // November 15th, 2019 //
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5G Will Reshape Advertising Data

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jake Moskowitz, head of Emodo Institute and host of FIVE – The 5G Podcast for Marketers. 5G was designed to enable a more connected world. The next-gen mobile network takes connectivity... Continue reading »
by AdExchanger // November 14th, 2019 //
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We Must Bridge The Gap Between Attribution And CRM In Mobile Marketing

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Hilit Mioduser Ames, vice president of growth, reengagement, at YouAppi. The great benefit of digital marketing is that we can measure everything, or so the experts said in the 1990s.... Continue reading »
by AdExchanger // November 13th, 2019 //
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State Privacy Laws Ignite The Contextual Targeting Opportunity

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Tony Chen, CEO at Channel Factory. As the EU’s General Data Privacy Regulation (GDPR) loomed last year, many industry leaders asked if limitations on consumer data would disrupt ad targeting. Major... Continue reading »
by AdExchanger // November 12th, 2019 //
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Just Because You Can Collect Customer Data Doesn’t Mean You Should

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Tieman, global head of programmatic services at Accenture Interactive. Many brands collect prolific customer data without having a clear idea of how they will put it to good use. That’s not... Continue reading »
by AdExchanger // November 8th, 2019 //
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A Simple Question No One In Ad Tech Will Answer

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Sarah Sluis, senior editor at AdExchanger. It’s the first in a series of perspectives from AdExchanger's editorial team.  There’s a question in ad tech that’s been surprisingly difficult to get... Continue reading »
by Sarah Sluis // November 7th, 2019 //
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Transparency In Programmatic And Lessons From Ad/Fin’s Demise

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christian Polman, chief strategy officer at Ebiquity. The bold move made by ad tech business Ad/Fin to drive transparency in programmatic media trading came to an abrupt end last month... Continue reading »
by AdExchanger // November 6th, 2019 //
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Log-Level Data Isn’t A Silver Bullet For Transparency

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at Flashtalking. There is increasing demand from large brands and agencies for log-level data directly from publishers and exchanges. The original impetus was to audit the auction... Continue reading »
by AdExchanger // November 5th, 2019 //
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How I Would Break Up Facebook

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kunal Gupta, CEO at Polar. Several political, business and tech leaders have called for the break up of Facebook, usually suggesting that Facebook split its core social networking app from... Continue reading »
by AdExchanger // November 4th, 2019 //
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Out-Of-Home ROI: All Signs Must Point In The Right Direction

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ian Campbell, CEO at Nucleus Research. We’re surrounded by signage but we rarely think about it. From roadways to retail stores, signs are everywhere, yet we tend to notice them... Continue reading »
by AdExchanger // October 31st, 2019 //
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