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»Data-Driven Thinking

The IDFA’s Uncertain Future Reinforces The Necessity Of First-Party Data Collection

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of sales EMEA at MightyHive. Over the past 24 months, Apple has implemented increasingly aggressive iterations of Intelligent Tracking Prevention (ITP), with the feature now blocking third-party cookies by... Continue reading »
by AdExchanger // July 6th, 2020 //
»
Marketers Need To Get Their Digital Display Houses In Order

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christian Polman, chief strategy officer at Ebiquity. Programmatic media buying and the vagaries of the digital media ecosystem hit the headlines again recently with the publication of PwC’s research report for ISBA.... Continue reading »
by AdExchanger // July 2nd, 2020 //
»
Returning To Profitability Means Reducing The Cost Of Selling In The Wake Of COVID-19

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Helberg, executive vice president and chief media officer at RPA. The COVID-19 shelter-in-place dynamic has compromised many business categories and nearly toppled others. The world of commerce has been... Continue reading »
by AdExchanger // June 30th, 2020 //
»
A Decade Of Marketing Inefficiency Is Being Laid Bare

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julian Baring, general manager, North America, at Adform. The COVID-19 pandemic and its economic implications are catapulting the tech-driven marketing world into a new phase of maturity: a long-overdue period of... Continue reading »
by AdExchanger // June 29th, 2020 //
»
During The Restart, Advertisers Will Need To Do More With Less. That Could Be An Asset.

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Philip Smolin, chief strategy officer at Amobee. Society has restarted, and businesses are learning a new normal in real time. They’re adapting to changing public health measures, evolving consumer behaviors... Continue reading »
by AdExchanger // June 26th, 2020 //
»
With The End Of Browser Cookie Support, What Will Happen To Measurement And Attribution?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Angelina Eng, vice president of measurement and attribution at IAB and IAB Tech Lab. In less than two years, many publishers, advertisers, data vendors and technology platforms will need to reevaluate... Continue reading »
by AdExchanger // June 24th, 2020 //
»
First-Party Data Was Never Enough For Marketers. That’s Glaringly Obvious Now.

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Solomon, chief growth officer at Lotame. Mid-30s cord-cutter woman lives in the city, eats out regularly, shops at high-end stores. Two-car family of four lives in the burbs, commutes... Continue reading »
by AdExchanger // June 22nd, 2020 //
»
Media-Buying Strategies Must Adapt In Times Of Crisis

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rémi Lemonnier, co-founder at Scibids. Intelligence, success and even survival are often determined by one’s ability to adapt to change. The current crises caused by the COVID-19 pandemic and protests... Continue reading »
by AdExchanger // June 17th, 2020 //
»
Google Experiments Hint At Cookie-Free Future

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, senior vice president of marketing strategy, Salesforce Marketing Cloud.  In late April, Google announced in-market tests for some of the proposals in its Privacy Sandbox, where the cookie-free web is... Continue reading »
by AdExchanger // June 16th, 2020 //
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No Going ‘Back’

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Doug Weaver, founder and CEO at Upstream Group. Throughout this pandemic many of us have managed our vision of the future by making it about the past. We talk about... Continue reading »
by AdExchanger // June 15th, 2020 //
»
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