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»Data-Driven Thinking

A DTC Creative Action Plan: Rapidly Evolving Messaging During Coronavirus Turmoil

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Peterson, managing partner at Rain the Growth Agency. The coronavirus pandemic has called into question every aspect of advertising strategy in ways never seen before. It’s not your typical... Continue reading »
by AdExchanger // March 27th, 2020 //
»
Managing People In A Distributed Workforce

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rishad Tobaccowala, author of “Restoring the Soul of Business: Staying Human in the Age of Data.” Even as the world becomes more silicon-based, data-driven and digital, we are deluding ourselves if... Continue reading »
by AdExchanger // March 26th, 2020 //
»
For Brands, Now Is Not The Time For Social Distancing

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written by Jim Lawson, CEO at AdTheorent. The coronavirus pandemic has required a general retreat from public life, isolating people from familiar routines and social contact with friends and colleagues. The headlines... Continue reading »
by AdExchanger // March 25th, 2020 //
»
What I Learned In The Last Crash And How It Can Help Leaders Today

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written by Laura Desmond, founder and CEO at Eagle Vista Partners. I had just been appointed Global CEO for Starcom MediaVest Group in June 2007, when signals began to point toward a... Continue reading »
by AdExchanger // March 24th, 2020 //
»
Facebook Is Removing Coronavirus Misinformation. It Needs To Do The Same For Politics.

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written by Alison Weissbrot, senior editor at AdExchanger. It's part of a series of prospectives from AdExchanger's editorial team. Facebook’s director of product management Rob Leathern tweeted Thursday that the social media... Continue reading »
by Alison Weissbrot // March 23rd, 2020 //
»
Staying Tech Agnostic Can Help Marketers Weather Consolidation And Uncertainty

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Sandoval, director of biddable media, The Media Kitchen. We’re navigating a confusing and fluctuating landscape, in light of the sudden upheaval caused by COVID-19, on top of the  ongoing seismic... Continue reading »
by AdExchanger // March 19th, 2020 //
»
A DTC Advertising Action Plan: Effective Ad Management Through Coronavirus Turmoil

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Peterson, managing partner at Rain the Growth Agency. Every brand today is evaluating the current environment for its people, communities and customers. Direct-to-consumer (DTC) brands specifically rely heavily on... Continue reading »
by AdExchanger // March 18th, 2020 //
»
Assessing The COVID-19 Impact On The 2020 M&A Markets

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay MacDonald, CEO and managing partner at Digital Capital Advisors. Everyone take a deep breath – and exhale. Entrepreneurs, investors and board members are now synthesizing the potential ramifications of... Continue reading »
by AdExchanger // March 17th, 2020 //
»
In The Face Of An Economic Downturn, Programmatic May Be Well Positioned

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Lehman, senior vice president, head of global supply at TripleLift. Prior to the first report of the coronavirus in late December, many had speculated for the better part of... Continue reading »
by AdExchanger // March 16th, 2020 //
»
In A Cookieless World, The Media Experience Will Be King

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jamie Seltzer, global managing director, mar tech and data strategy, at Havas Media Group. Cookies allow advertisers to know how their ads are performing and, more importantly, where to invest... Continue reading »
by AdExchanger // March 12th, 2020 //
»
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