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»Data-Driven Thinking

Advertisers Need More Than AI. They Need Diverse Human Talent

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Over the past few years, advertising has become far more data-driven. AI is playing a large role in the transformation, helping advertisers measure campaign efficacy and transform data into actionable insights. But AI is far… Continue reading »
by AdExchanger Guest Columnist // August 15th, 2022 //
»
Is Your Data Usable?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Marketers today have many data sources available to them, giving them the option to tailor data sets based on their specific needs. Whether it’s for audience segmentation or business operations, it can be tempting to… Continue reading »
by AdExchanger Guest Columnist // August 12th, 2022 //
»
When A Recession Hits, Don’t Pull Back Your Advertising

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. With the pandemic continuing to cause buying behavioral shifts and surging consumer prices, economists around the country are placing their bets on an impending recession in 2023. And brand marketers are in a precarious position… Continue reading »
by AdExchanger Guest Columnist // August 9th, 2022 //
»
AI Can’t Replace Human Creativity. But It Can Enhance It

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Graham Wilkinson, chief innovation officer at Kinesso and Matterkind Global.  The release of Google’s Imagen tool has certainly made my news feed more entertaining in recent months. Who doesn’t want… Continue reading »
by AdExchanger Guest Columnist // August 8th, 2022 //
»
Will Apple Be The New Ad Tech Challenger?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. A recent job listing for a “Senior Product Manager, Demand Side Platform – Ad Platforms” has created many headlines and sparked wild discussions among industry observers: Is Apple secretly making a big move into ad… Continue reading »
by AdExchanger Guest Columnist // August 5th, 2022 //
»
There’s A Trust Opportunity That The Advertising World Isn’t Capitalizing On

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Wetzel, COO of InfoSum. When you download apps to your phone, most of them ask for information about you and the device you’re using. They may want to know… Continue reading »
by AdExchanger Guest Columnist // August 2nd, 2022 //
»
Navigating Apple’s SKAdNetwork 4.0 Means Embracing Privacy Changes

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katie Madding, chief product officer at Adjust. Apple orchestrated the biggest mobile marketing landscape shift in years when it released iOS 14.5 last year. The industry shook when it learned that… Continue reading »
by AdExchanger Guest Columnist // July 26th, 2022 //
»
GA4 Will Replace Google Analytics In Just A Year – Are You Ready?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Jacobs, global director of partnerships and growth at Incubeta.  Google launched Google Analytics 4 (GA4) back in October 2020 to unify digital web and app analytics. Its push toward… Continue reading »
by AdExchanger Guest Columnist // July 22nd, 2022 //
»
What The Digital Markets Act Means To US Brands and Consumers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Comstock, chief product officer of Claravine. The Digital Markets Act (DMA) is coming to the European Union. But rest assured – it will have implications for United States brands, too.… Continue reading »
by AdExchanger Guest Columnist // July 19th, 2022 //
»
The Future Of Google Analytics Is Server-Side – Here’s Why

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, partner at fifty-five. The annual Cannes Festival has elevated France’s reputation in advertising and marketing technology over the last several decades. But at this year’s event, France’s stance… Continue reading »
by AdExchanger Guest Columnist // July 12th, 2022 //
»
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