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»Data-Driven Thinking

Google, You Finally Really Did It

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. "You finally really did it. You maniacs! You blew it up!" – Charlton Heston, “Planet of the Apes” Personally, I was a skeptic on whether... Continue reading »
by AdExchanger // January 14th, 2020 //
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DTCs Must Mind The Mid-Funnel Gap As They Look To New Channels For Growth

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, chief strategy officer at AcuityAds. Businesses thrive or die based on the economics of the channels that close the gap between awareness and consumption. In the past decade, direct-to-consumer... Continue reading »
by AdExchanger // January 14th, 2020 //
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Could CCPA Provoke Antitrust Actions Against Facebook?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at Thunder Experience Cloud. What does selling data mean in 2020? This simple question will set off a major reckoning in the ad industry and potentially in the... Continue reading »
by AdExchanger // January 13th, 2020 //
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How 3 Decade-Defining Trends Will Shape The 2020s

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Wise, co-founder and CEO at Mediaocean. This month marks the end of a decade in which the digital advertising industry came of age. When we think about where we... Continue reading »
by AdExchanger // January 10th, 2020 //
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Marketers, Avoid These CCPA Blind Spots

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Shane Nolan, senior vice president of consumer and business services at IDA Ireland. The golden age of gathering data through technology for marketing purposes was lucrative for many companies, but... Continue reading »
by AdExchanger // January 9th, 2020 //
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The Future Of Ad Tech Will Be A Return To Vertical

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Carey, founder and CEO at Audience Town. Between 2001 and 2010, many industry vertical ad networks aggregated the publisher ad space, including travel, finance, auto, men, women and premium.... Continue reading »
by AdExchanger // January 8th, 2020 //
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Brands Reap Great Value In Fixing The Agency Relationship Before Replacing

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bruno Gralpois, co-founder and principal at Agency Mania Solutions. Breakups happen, especially between clients and their agencies. But what is most shocking is that nearly one third of agency-client relationships last... Continue reading »
by AdExchanger // January 6th, 2020 //
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Where The 'Cookie Apocalypse' Will Go

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julian Baring, general manager, North America, at Adform. Some point to browser privacy changes and comments from regulators as evidence that real-time bidding and tracking are ending. Indeed, the long-anticipated “death... Continue reading »
by AdExchanger // January 2nd, 2020 //
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For Media Companies, 2020 Will Be Determined By The Choices They Make Now

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. The tide is turning in an ecosystem that should work harmonically but has for years favored one side at the expense... Continue reading »
by AdExchanger // December 31st, 2019 //
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With CCPA On The Horizon, Marketers Can Expect A Very Different Holiday Season In 2020

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Voda, CEO at OptiMine Software. The 2019 holiday season is nearly complete, and in only a matter of days, thousands of companies doing business in the United States will be... Continue reading »
by AdExchanger // December 26th, 2019 //
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