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»Data-Driven Thinking

Sameer Sondhi, Co-CEO, Verve Group
Programmatic Will Look Different In 2022 – Here Are 6 Trends To Watch

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sameer Sondhi, Co-CEO at Verve Group. Even if the world hadn’t hit a large reset button due to a pandemic, programmatic advertising in 2022 would still look vastly different than... Continue reading »
by AdExchanger Guest Columnist // January 18th, 2022 //
»
Clint Tasset, CEO, Adswerve
What The Great Resignation Means For Ad Industry Hiring In 2022

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Clint Tasset, CEO of Adswerve. New data privacy legislation and shifting first-party data strategies will challenge marketers in 2022. But it’s talent that’s topping their list of concerns this year. ... Continue reading »
by AdExchanger Guest Columnist // January 14th, 2022 //
»
Anthony Katsur, CEO, IAB Tech Lab
Wishful Thinking, Meet Pragmatic Planning: A Portfolio Approach To Addressability

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Anthony Katsur, CEO of the IAB Tech Lab. Is anyone tired of articles claiming to know the key to the post third-party cookie future? Is it first-party data? Contextual? Is... Continue reading »
by AdExchanger Guest Columnist // January 11th, 2022 //
»
CDPs Can Disrupt The B2B Space – Here’s How

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Craig Howard, chief solution architect for Merkle B2B. The customer data platform (CDP) market for B2B organizations has lagged behind the B2C space to date. But, at last, it’s starting... Continue reading »
by AdExchanger Guest Columnist // January 7th, 2022 //
»
Erica Schmidt, Global CEO. Matterkind
Conscious Marketing Can Transform Our Cookie-Dependent Industry

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Erica Schmidt, Global CEO of Matterkind. Marketing on the web is undergoing a monumental shift as third-party cookies are phased out.  But the real problem is that our industry has... Continue reading »
by AdExchanger Guest Columnist // January 4th, 2022 //
»
To Remain Relevant, Advertisers Need to Reimagine Audiences

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Melody Lin, director of client strategy and insights at Aki Technologies. Advertisers assume they know their audiences, because grouping people into buckets is convenient. Gamers like Doritos and caffeinated sodas,... Continue reading »
by AdExchanger Guest Columnist // January 3rd, 2022 //
»
How CPRA Treats “Cross-Context Behavioral Advertising” – And The Implications For Ad Tech

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner and co-chair of advertising, and Zachary Klein, associate, both at Davis+Gilbert. As the effective date for the California Privacy Rights Act (CPRA) approaches on January 1, 2023,... Continue reading »
by AdExchanger Guest Columnist // December 17th, 2021 //
»
Marc Goldberg, CRO, Method Media Intelligence
Is Your Measurement Provider Giving You A Compass Or A GPS?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Goldberg, CRO at Method Media Intelligence. Over the past several thousands of years, the trail of human civilization has been blazed, quite literally, by its advances in wayfinding. Prior... Continue reading »
by AdExchanger Guest Columnist // December 15th, 2021 //
»
Joshua Koran, EVP of data and policy, Criteo
Engagement Without Measurement Is Like A One-Sided Coin

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Koran, EVP of data and policy at Criteo. While it’s easy for marketers to fixate on Google’s threatened “cookiepocolypse,” being too hyper-focused on engagement tactics misses the big picture.... Continue reading »
by AdExchanger Guest Columnist // December 14th, 2021 //
»
Lizzy Foo Kune, vice president and analyst, Gartner
Why You Don’t Really Need A 360-Degree View Of Your Customers

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lizzy Foo Kune, vice president and analyst at Gartner. “On the Internet, nobody knows you're a dog." This may have been true in 1993, when this caption to a Peter... Continue reading »
by AdExchanger Guest Columnist // December 7th, 2021 //
»
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