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»Data-Driven Thinking

Michael Ellgass, EVP, Retail Marketing Solutions, IRI
Planning To Invest In Retail Media Networks? It Pays To Sweat The Details

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Ellgass, EVP for retail marketing solutions at IRI. In a post-cookie world, retail media networks (RMNs) have the potential to be an important channel in a brand’s comprehensive advertising... Continue reading »
by AdExchanger Guest Columnist // January 28th, 2022 //
»
Jason Davis, CEO and co-founder, Simon Data
Data May Drive Your Business, But Who’s Really At The Wheel?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Davis, CEO and co-founder of Simon Data. The 2020s are the decade of data. Two years in, we’ve seen unparalleled advancements, protections and conversations around data. Data volumes have... Continue reading »
by AdExchanger Guest Columnist // January 21st, 2022 //
»
Nirish Parsad, Practice Lead, Privacy, Identity & Martech, Tinuiti
Precogs and Tinkerers, Enquire Within … Platform Dependents And Last-Click Counters, Please See Your Way Out

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Nirish Parsad, practice lead for privacy, identity and martech at Tinuiti. I’m a pretty techy guy. So when I moved into my new house, it was an annoying problem (but not an insurmountable one) that... Continue reading »
by AdExchanger Guest Columnist // January 19th, 2022 //
»
Sameer Sondhi, Co-CEO, Verve Group
Programmatic Will Look Different In 2022 – Here Are 6 Trends To Watch

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sameer Sondhi, Co-CEO at Verve Group. Even if the world hadn’t hit a large reset button due to a pandemic, programmatic advertising in 2022 would still look vastly different than... Continue reading »
by AdExchanger Guest Columnist // January 18th, 2022 //
»
Clint Tasset, CEO, Adswerve
What The Great Resignation Means For Ad Industry Hiring In 2022

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Clint Tasset, CEO of Adswerve. New data privacy legislation and shifting first-party data strategies will challenge marketers in 2022. But it’s talent that’s topping their list of concerns this year. ... Continue reading »
by AdExchanger Guest Columnist // January 14th, 2022 //
»
Anthony Katsur, CEO, IAB Tech Lab
Wishful Thinking, Meet Pragmatic Planning: A Portfolio Approach To Addressability

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Anthony Katsur, CEO of the IAB Tech Lab. Is anyone tired of articles claiming to know the key to the post third-party cookie future? Is it first-party data? Contextual? Is... Continue reading »
by AdExchanger Guest Columnist // January 11th, 2022 //
»
CDPs Can Disrupt The B2B Space – Here’s How

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Craig Howard, chief solution architect for Merkle B2B. The customer data platform (CDP) market for B2B organizations has lagged behind the B2C space to date. But, at last, it’s starting... Continue reading »
by AdExchanger Guest Columnist // January 7th, 2022 //
»
Erica Schmidt, Global CEO. Matterkind
Conscious Marketing Can Transform Our Cookie-Dependent Industry

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Erica Schmidt, Global CEO of Matterkind. Marketing on the web is undergoing a monumental shift as third-party cookies are phased out.  But the real problem is that our industry has... Continue reading »
by AdExchanger Guest Columnist // January 4th, 2022 //
»
To Remain Relevant, Advertisers Need to Reimagine Audiences

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Melody Lin, director of client strategy and insights at Aki Technologies. Advertisers assume they know their audiences, because grouping people into buckets is convenient. Gamers like Doritos and caffeinated sodas,... Continue reading »
by AdExchanger Guest Columnist // January 3rd, 2022 //
»
How CPRA Treats “Cross-Context Behavioral Advertising” – And The Implications For Ad Tech

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner and co-chair of advertising, and Zachary Klein, associate, both at Davis+Gilbert. As the effective date for the California Privacy Rights Act (CPRA) approaches on January 1, 2023,... Continue reading »
by AdExchanger Guest Columnist // December 17th, 2021 //
»
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