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»Data-Driven Thinking

How To Transform A Customer Journey Into A Cultural Journey

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rekha Gibbons, Head of Multicultural Marketing & COO of Raare Solutions. According to the US Census Bureau, by the year 2045, the minority population of America will become the majority. The historical white... Continue reading »
by AdExchanger Guest Columnist // September 21st, 2021 //
»
Your Ad Tech Partner Was Acquired. Now What?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oz Etzioni, CEO at Clinch. 2021 is shaping up to be a breakthrough year for advertising technology. After several fallow years for ad tech companies and a necessary period of... Continue reading »
by AdExchanger Guest Columnist // September 20th, 2021 //
»
Gary Kibel
The 10,000-Word Privacy Policy, Thanks To New Laws

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis + Gilbert. Since the early days of the internet, when federal regulators expressed concern that... Continue reading »
by AdExchanger Guest Columnist // September 16th, 2021 //
»
Sharon Harris CMO Jellyfish
Trust First: CMOs Need To Master Data Privacy To Market Successfully

​​"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sharon Harris, Global Chief Marketing Officer of Jellyfish. Data privacy is front and center in every digital technology conversation today. CMOs are now the stewards of the brand-consumer relationship and... Continue reading »
by AdExchanger Guest Columnist // September 8th, 2021 //
»
In Praise Of Cohorts, The Only Truly Privacy-Compliant Option We Have

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Warren Lapa, CEO, Unique. When Google announced its plans to block third-party tracking in Chrome, the ad tech ecosystem immediately pivoted to first-party data and derived personal identifiers. The pitch... Continue reading »
by AdExchanger Guest Columnist // August 30th, 2021 //
»
Geo-Testing Deserves A Comeback

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Trevor Testwuide, CEO and Co-Founder, Measured. With less customer tracking and online data collection, advertisers are rethinking their ad targeting and attribution methods. The time has come to revisit a measurement approach... Continue reading »
by AdExchanger Guest Columnist // August 23rd, 2021 //
»
The Pros And Cons Of Probabilistic Attribution

Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by AJ Brown, CEO and co-founder of LeadsRx. The mother of all “what ifs” for enterprise marketers is: What if all consumer tracking went away, eliminating the possibility of identifying anonymous... Continue reading »
by AdExchanger Guest Columnist // August 16th, 2021 //
»
Darren Goldie Locationify
5 Things You Didn't Know You Could Do With Location Data

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Darren Goldie, CEO/Founder, Locationify. Prior to the digital revolution, location data was explicit – it referred to fixed physical stores. Today, location data matters because people check their phones before... Continue reading »
by AdExchanger Guest Columnist // August 16th, 2021 //
»
Dor Birnboim, VP of strategic partnerships, ironSource Aura
Why Advertisers Should Use A 30-Day Or Longer Attribution Window For On-Device Campaigns

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dor Birnboim, US VP, Strategic Partnerships, ironSource Attribution is a key part of successfully scaling and optimizing user acquisition campaigns for the highest quality users. But there is no one-size-fits-all... Continue reading »
by AdExchanger Guest Columnist // August 10th, 2021 //
»
Kelly Herrick recruiting lead Spotlight
Hiring Amid Change: Retaining and Attracting Talent In The Wake Of The Pandemic

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kelly Herrick, Global Recruiting Lead, Prohaska Consulting, and Founder of Searchlight  2021 is turning out to be a great reset for many companies. The industry is coming back in full... Continue reading »
by AdExchanger Guest Columnist // August 9th, 2021 //
»
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