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»Data-Driven Thinking

Marilois Snowman, CEO and founder of Mediastruction.
Advertisers Are In Trouble: The Industry Needs Chief Morality Officers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marilois Snowman, CEO and founder of Mediastruction. Let’s be honest: The advertising industry is taking a few hits these days. Elon Musk buying Twitter raised a bit of a ruckus.… Continue reading »
by AdExchanger Guest Columnist // May 25th, 2022 //
»
Beyond Clean Rooms, Brands Need Clean Houses

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Rossen, SVP investment and activation analytics at Omnicom Media Group. Clean rooms are emerging to provide the advertising industry a life raft in the era of cookie deprecation.  On… Continue reading »
by AdExchanger Guest Columnist // May 24th, 2022 //
»
Higher CPMs Are Worth It – Here’s Why

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Elise Stieferman, director of marketing and business strategy at Coegi. You get what you pay for. This adage is considered way too infrequently in the world of digital advertising, especially… Continue reading »
by AdExchanger Guest Columnist // May 20th, 2022 //
»
Neej Gore, chief data officer of Zeta Global.
4 Ways Agile Intelligence Can Make Your Marketing Smarter

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neej Gore, chief data officer of Zeta Global. The potential of data-driven marketing is entering a brave new world. The explosion in consumer data availability over the last few years… Continue reading »
by AdExchanger Guest Columnist // May 17th, 2022 //
»
Nancy Marzouk, CEO, MediaWallah
3 Steps For Developing In-House IDs That Are Actually Usable

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, CEO of MediaWallah. Marzouk will be speaking at Programmatic I/O, taking place in Las Vegas from May 23-25. You don’t want to miss it. Click here to register.… Continue reading »
by AdExchanger Guest Columnist // May 13th, 2022 //
»
Taking Two Concrete Steps Toward Privacy Controls And Compliance With The Global Privacy And Accountability Platforms

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Anthony Katsur, CEO of the IAB Tech Lab. I recently attended the IAPP’s Global Privacy Summit in Washington, DC. There was frank talk about the future of privacy across industries,… Continue reading »
by AdExchanger Guest Columnist // May 11th, 2022 //
»
Brands, Don’t Let Agencies Slow You Down

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Beeler, founder of Beeler.Tech. When we talk about streamlining the digital advertising industry to make it more efficient and effective, we need to establish that it’s not so much… Continue reading »
by AdExchanger Guest Columnist // May 6th, 2022 //
»
Sarah Rose, Kinesso
The Future Of Twitter’s Monetization – And Its Morality

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sarah Rose, the SVP of international digital advertising at IPG’s Kinesso. Elon Musk’s $44 billion bid to buy Twitter and take it private is at a 38% premium to the… Continue reading »
by AdExchanger Guest Columnist // May 5th, 2022 //
»
Better Tech Won’t Always Improve Measurement – But A More Unified Attribution Strategy Will

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rudy Grahn, attribution and measurement global strategy lead at Prohaska Consulting. For more insights from the Prohaska team, join us at Programmatic I/O, taking place in Las Vegas from May… Continue reading »
by AdExchanger Guest Columnist // May 3rd, 2022 //
»
Paige Leidig, CMO, NetBase Quid.
On TikTok, There’s A Fine Line Between Timely Trend And Fleeting Fad

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paige Leidig, CMO, NetBase Quid. Any business that advertises online is aware of emerging trends – or, at the very least, it should be. Many businesses seek to use trends as… Continue reading »
by AdExchanger Guest Columnist // May 2nd, 2022 //
»
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