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»Data-Driven Thinking

Nancy Marzouk, CEO, MediaWallah
3 Steps For Developing In-House IDs That Are Actually Usable

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, CEO of MediaWallah. Marzouk will be speaking at Programmatic I/O, taking place in Las Vegas from May 23-25. You don’t want to miss it. Click here to register.… Continue reading »
by AdExchanger Guest Columnist // May 13th, 2022 //
»
Taking Two Concrete Steps Toward Privacy Controls And Compliance With The Global Privacy And Accountability Platforms

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Anthony Katsur, CEO of the IAB Tech Lab. I recently attended the IAPP’s Global Privacy Summit in Washington, DC. There was frank talk about the future of privacy across industries,… Continue reading »
by AdExchanger Guest Columnist // May 11th, 2022 //
»
Brands, Don’t Let Agencies Slow You Down

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Beeler, founder of Beeler.Tech. When we talk about streamlining the digital advertising industry to make it more efficient and effective, we need to establish that it’s not so much… Continue reading »
by AdExchanger Guest Columnist // May 6th, 2022 //
»
Sarah Rose, Kinesso
The Future Of Twitter’s Monetization – And Its Morality

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sarah Rose, the SVP of international digital advertising at IPG’s Kinesso. Elon Musk’s $44 billion bid to buy Twitter and take it private is at a 38% premium to the… Continue reading »
by AdExchanger Guest Columnist // May 5th, 2022 //
»
Better Tech Won’t Always Improve Measurement – But A More Unified Attribution Strategy Will

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rudy Grahn, attribution and measurement global strategy lead at Prohaska Consulting. For more insights from the Prohaska team, join us at Programmatic I/O, taking place in Las Vegas from May… Continue reading »
by AdExchanger Guest Columnist // May 3rd, 2022 //
»
Paige Leidig, CMO, NetBase Quid.
On TikTok, There’s A Fine Line Between Timely Trend And Fleeting Fad

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paige Leidig, CMO, NetBase Quid. Any business that advertises online is aware of emerging trends – or, at the very least, it should be. Many businesses seek to use trends as… Continue reading »
by AdExchanger Guest Columnist // May 2nd, 2022 //
»
Alex Deats, EVP, China, MiQ
How Global Brands Can Succeed With Programmatic In China

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Deats, EVP, China at MiQ. In today’s world, it’s almost impossible for global brands to craft an effective development strategy without China. The Chinese digital advertising market is undoubtedly… Continue reading »
by AdExchanger Guest Columnist // April 26th, 2022 //
»
TikTok Is Meta’s Quite Convenient Competitor

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Allison Schiff, managing editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. TikTok doesn’t compete with Facebook or Instagram. Neither does Twitter, Pinterest or LinkedIn.… Continue reading »
by Allison Schiff // April 20th, 2022 //
»
3 Unexpected Data Security Risks Every Marketer Needs To Know About

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Blaszkowsky, head of strategy and development at Helios Data. Are your advertising data practices safe? Are you sure? For most marketers, brands and agencies, the answer is … maybe.… Continue reading »
by AdExchanger Guest Columnist // April 19th, 2022 //
»
There’s a Gap In Ad Creative Planning. It’s Time To Close It

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jackie Saplicki, global senior director of tech consulting and architecture at Media.Monks. Digital media buyers and planners operate with four out of the “Five Ws.” They know who is seeing… Continue reading »
by AdExchanger Guest Columnist // April 15th, 2022 //
»
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