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»Data-Driven Thinking

Why You Can’t Afford To Ignore Cohort Reports

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Omer Adato, director of product at ironSource. App monetization managers have an increasingly complex job. As the market grows, so does the technology to support it, leading to an ever-growing stream... Continue reading »
by AdExchanger Guest Columnist // May 26th, 2021 //
»
Avoiding A Bad Google Breakup

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Shaughnessy, COO of Kargo. Publishers and ad tech companies have lately been treated to some interesting new information about how Google has managed its programmatic advertising business through the years.... Continue reading »
by AdExchanger Guest Columnist // May 25th, 2021 //
»
Is Selling Brand Terms On Search Engines Signposting Or A Shakedown?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Many governments have started looking into Big Tech and how to address practices that may be harming... Continue reading »
by AdExchanger Guest Columnist // May 19th, 2021 //
»
Why Acquiring First-Party Data is Not an Easy Substitute to Third-Party Cookies

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, Chief Strategy Officer at AcuityAds. There is no shortage of advice on alternatives to third-party cookies these days. The most frequently cited advice goes something like, if you can't... Continue reading »
by AdExchanger Guest Columnist // May 18th, 2021 //
»
How To Find And Attract In-House Talent

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Chap, founder of Tech Recipes. “Today’s innovation is tomorrow’s tradition.” ~Lidia Bastianich By now, you should understand how to handle the complexity of in-housing, and how to use the six... Continue reading »
by AdExchanger Guest Columnist // May 17th, 2021 //
»
Todd Gordon Tatari
You Don't Need To Target Individuals To Drive Performance

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Gordon, VP of Client Development at Tatari. The industry is busily debating the implications of the loss of online identifiers due to actions by Google and Apple – but... Continue reading »
by AdExchanger Guest Columnist // May 14th, 2021 //
»
Steve Silvers Neustar
The 3 Clean Room Principles That Every Marketer Must Know To Protect Their Data

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Steve Silvers, SVP product, GM customer experience, Neustar. Advertisers have spent years building marketing machines that rely on digital user data. Now they have to adapt to a new era... Continue reading »
by AdExchanger Guest Columnist // May 13th, 2021 //
»
Why Prebid Alone Only Provides A False Sense Of Security

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Goldberg, CRO at Method Media Intelligence. Can prebid cure all that ails you? In a word … no. The RTB protocols were put into place so that sellers and buyers... Continue reading »
by AdExchanger Guest Columnist // May 12th, 2021 //
»
Terence Kawaja
Prepare for the Mother of All M&A Booms

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Terence Kawaja, CEO, LUMA Partners. CAVEAT: LUMA Partners is a leading M&A advisor to the ad tech sector. Hammer >>> Nail. The intersection of media, marketing and technology has always... Continue reading »
by AdExchanger Guest Columnist // May 11th, 2021 //
»
ATT Opt-In Rates: The Picture So Far And The Ugly Truth Behind Why The Numbers Vary So Widely

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Bauer, head of product marketing at Branch. Have you seen a tweet, blog post or news article in the past few weeks about “ATT opt-in rates,” perhaps accompanied by... Continue reading »
by AdExchanger Guest Columnist // May 10th, 2021 //
»
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