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»Data-Driven Thinking

Own Your Data: Google Privacy Update Highlights The Greatest 2021 Investment A Brand Can Make

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Travis Lusk, head of Ebiquity Tech, North America Google’s announcement that it has no plans to build a direct replacement for third party cookies or any other tracking tech that... Continue reading »
by AdExchanger // March 24th, 2021 //
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Allison Schiff, senior editor, AdExchanger
Code Warriors Are Putting Google And Apple’s Privacy Changes Under The Microscope

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Allison Schiff, senior editor at AdExchanger. It's part of a series of perspectives from AdExchanger's editorial team. When the big platforms say “jump,” the ad industry warily asks, “how high?” Apple... Continue reading »
by Allison Schiff // March 19th, 2021 //
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Does Marc Pritchard Really Speak For Advertisers?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Jason Wulfsohn, cofounder and COO at AudienceX. Over the past five years at seemingly every major industry conference, P&G’s Global Marketing Officer Marc Pritchard has gone on stage and issued a... Continue reading »
by AdExchanger // March 19th, 2021 //
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Goldilocks Vs. The Three Little Pigs: Three Options For The Future Of The Web

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Joshua Koran, head of innovation labs at Zeta Global. Google’s recent blog posts (one by David Temkin and another by Deepti Bhatnagar) created even more confusion regarding the future of... Continue reading »
by AdExchanger // March 18th, 2021 //
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Why A Unified ID Is Critical To The Open Internet, Journalism, And TV

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Green, CEO at The Trade Desk. There is an index for the equities markets that tracks volatility called the VIX, used by many to gauge fear or stress in the... Continue reading »
by AdExchanger // March 15th, 2021 //
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Data Frugality in a Post-Cookie/IDFA World

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Augustin Amann, Chief Product officer at S4M As a part of our industry soul-searching around the future of audience targeting in a post-cookie/IDFA world, the notion of data frugality should... Continue reading »
by AdExchanger // March 12th, 2021 //
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Five Ways To Prepare For The ‘ID-Pocalypse’

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Zora Senat, VP of Partnerships at Infutor Data Solutions. The world of cookies is evolving. The new cookie-less world will require a different mindset for marketers and advertisers, and the... Continue reading »
by AdExchanger // March 11th, 2021 //
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Why A Unified ID Will Never Work - And Why It's Time To Fall In Love With Walled Gardens

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by James Avery, founder and CEO at Kevel. The digital ad industry seems faced with an existential choice - go Google’s way, and give up your destiny while bearing the consequences.... Continue reading »
by AdExchanger // March 9th, 2021 //
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Google’s Latest Announcement Confirms Cookie Deprecation Is A Chance To Kick The Identifier Addiction, Not Replace It

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Melinda Han Williams, Chief Data Scientist at Dstillery. There’s been a great deal of hand-wringing over the future of identity in digital advertising. Google Chrome’s plan to retire third-party cookies... Continue reading »
by AdExchanger // March 8th, 2021 //
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What Is The Role Of The CDP In Post-Cookie Media?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, senior vice president of marketing strategy, Salesforce Marketing Cloud.  Considering the future of post-cookie ad data management, a dominant scenario goes like this: Brands gather more first-party data from customers,... Continue reading »
by AdExchanger // March 5th, 2021 //
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