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»Data-Driven Thinking

Private Data Clean Rooms Aren’t Just A Walled Garden Tool

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Vandre, chief analytics officer at Dentsu Aegis Network Media. The idea of a safe place where marketers can analyze sensitive data has been around at least since the early... Continue reading »
by AdExchanger // January 29th, 2020 //
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Diverse Faces Are Not The Same As Diverse Voices

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rishad Tobaccowala, chief growth officer at Publicis Groupe and author of “Restoring the Soul of Business: Staying Human in the Age of Data” (Harper Collins, publishing on Jan. 28, 2020).... Continue reading »
by AdExchanger // January 28th, 2020 //
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Google Chrome: The Next Chapter Has Yet To Be Written

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, senior vice president of marketing strategy, Salesforce Marketing Cloud. Martin will present “The Cookieless Web And The Future Of The DMP” at AdExchanger’s Industry Preview conference, being held... Continue reading »
by AdExchanger // January 27th, 2020 //
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Randall Rothenberg: The Cookie’s Death Heralds A Better Future For The Web

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Randall Rothenberg, CEO at the Interactive Advertising Bureau (IAB). Last week Google sent shock waves across the industry when it announced it would phase out third-party cookies for Google Chrome... Continue reading »
by AdExchanger // January 24th, 2020 //
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After Google Finally Really Did It, A Necessary System Cleanup

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Last week, Google announced that it would phase out third-party cookies and even provide a solution... Continue reading »
by AdExchanger // January 23rd, 2020 //
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DMPs Aren’t Dead, But They Must Continue To Evolve

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gareth Davies, co-founder at Truth{set}. Google’s announcement to deprecate the Chrome cookie within two years seals the fate of anonymous behavioral data and its underlying identifiers and technology. The move... Continue reading »
by AdExchanger // January 22nd, 2020 //
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Google, You Finally Really Did It

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. "You finally really did it. You maniacs! You blew it up!" – Charlton Heston, “Planet of the Apes” Personally, I was a skeptic on whether... Continue reading »
by AdExchanger // January 14th, 2020 //
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DTCs Must Mind The Mid-Funnel Gap As They Look To New Channels For Growth

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, chief strategy officer at AcuityAds. Businesses thrive or die based on the economics of the channels that close the gap between awareness and consumption. In the past decade, direct-to-consumer... Continue reading »
by AdExchanger // January 14th, 2020 //
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Could CCPA Provoke Antitrust Actions Against Facebook?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at Thunder Experience Cloud. What does selling data mean in 2020? This simple question will set off a major reckoning in the ad industry and potentially in the... Continue reading »
by AdExchanger // January 13th, 2020 //
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How 3 Decade-Defining Trends Will Shape The 2020s

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Wise, co-founder and CEO at Mediaocean. This month marks the end of a decade in which the digital advertising industry came of age. When we think about where we... Continue reading »
by AdExchanger // January 10th, 2020 //
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