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»Data-Driven Thinking

Joshua Koran, EVP of data and policy, Criteo
Engagement Without Measurement Is Like A One-Sided Coin

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Koran, EVP of data and policy at Criteo. While it’s easy for marketers to fixate on Google’s threatened “cookiepocolypse,” being too hyper-focused on engagement tactics misses the big picture.... Continue reading »
by AdExchanger Guest Columnist // December 14th, 2021 //
»
Lizzy Foo Kune, vice president and analyst, Gartner
Why You Don’t Really Need A 360-Degree View Of Your Customers

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lizzy Foo Kune, vice president and analyst at Gartner. “On the Internet, nobody knows you're a dog." This may have been true in 1993, when this caption to a Peter... Continue reading »
by AdExchanger Guest Columnist // December 7th, 2021 //
»
Sergey Shprints, head of analytics operations, Hearts & Science
Demystifying Clean Rooms: How Marketers Can Prepare For Post-Cookie Campaigns

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sergey Shprints, head of analytics operations at Hearts & Science. For the last two decades, advertisers, publishers and data/tech providers have relied on “centralized identity.” They’ve gotten used to finding,... Continue reading »
by AdExchanger Guest Columnist // December 6th, 2021 //
»
Corey Weiner, CEO, Jun Group
Why Zero-Party Data Is the Future Of Privacy-First Advertising

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Corey Weiner, CEO of Jun Group. As the ad tech industry shifted in the last five years toward more privacy-conscious advertising, first-party data became the golden child. The pitch was... Continue reading »
by AdExchanger Guest Columnist // November 30th, 2021 //
»
Making The Case For Accountability

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George Ivie, CEO and executive director at Media Rating Council. Most transactions are predicated on a good-faith promise. Parties agree to exchange goods, services or funds of agreed-upon value with... Continue reading »
by AdExchanger Guest Columnist // November 29th, 2021 //
»
Allison Schiff, managing editor, AdExchanger
First-Party Vs. Third: It’s Not So Black-And-White

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Allison Schiff, managing editor at AdExchanger. It's part of a series of perspectives from AdExchanger's editorial team. Everyone knows the difference between first-party data and third-party data, right? First-party data... Continue reading »
by Allison Schiff // November 23rd, 2021 //
»
It’s Time For The Digital Ad Industry’s “Great Reset”

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peri Shamsai, media and entertainment industry lead, NE at Accenture, based on a sales leadership workshop co-run with the Interactive Advertising Bureau. The digital ad ecosystem is undergoing seismic shifts... Continue reading »
by AdExchanger Guest Columnist // November 23rd, 2021 //
»
What Is Computer Vision – And Why Should Advertisers Care?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Byrne, head of product at 7th Minute. Imagine being a brand marketer and having the ability to instantly understand the precise moments on TV that impact your brand (positively... Continue reading »
by AdExchanger Guest Columnist // November 22nd, 2021 //
»
Jürgen Galler, CEO and co-founder, 1plusX
How Marketers Can Safeguard Against Supply Chain Outages

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by  Jürgen Galler, CEO and co-founder of 1plusX. Meme sharing came to a grinding halt during the Facebook and Instagram outage in October, proving that even global social networking giants aren’t... Continue reading »
by AdExchanger Guest Columnist // November 18th, 2021 //
»
Rachelle Kuramoto, VP of brand and content, Dragon Army
QR, UGC, ROI: How Content Marketers Will Win In 2022

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachelle Kuramoto, VP of brand and content at Dragon Army. Smart content marketers are thinking about new ways to use tried-and-true technology as well as ways to integrate new innovations... Continue reading »
by AdExchanger Guest Columnist // November 16th, 2021 //
»
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