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»Data-Driven Thinking

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The Winners Of A Broken Duopoly Are Many, Not Few

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. As an industry, we’ve spent the last several years talking about the duopoly, specifically how Google and Facebook receive and control around 60% of... Continue reading »
by AdExchanger // July 15th, 2020 //
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IDFA Apocalypse: What We Know (And Don't)

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. It's been a couple of weeks since the Apple WWDC conference, where we learned how the IDFA will become opt-in for consumers. Arguably this change... Continue reading »
by AdExchanger // July 14th, 2020 //
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How I Would Change Facebook’s Algorithm

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kunal Gupta, CEO at Polar. I believe Facebook's course ahead will have to start with Mark Zuckerberg and Sheryl Sandberg showing some humility and accepting that they were wrong in... Continue reading »
by AdExchanger // July 13th, 2020 //
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No More Inflammatory Jargon: Change Blacklist To Blocklist

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Kraft, a principal at AQKraft Advisory Services and a former ad tech executive, most recently at Maven and AppNexus. Eighteen months ago, well before the recent protests against systemic... Continue reading »
by AdExchanger // July 9th, 2020 //
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Brand Marketers Are Needed To Build The Post-Third-Party Cookie Ecosystem

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, partner and managing director at 55. For the vast majority of marketers who have never visited a GitHub repository, now is the time to do so, because this is... Continue reading »
by AdExchanger // July 8th, 2020 //
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The IDFA’s Uncertain Future Reinforces The Necessity Of First-Party Data Collection

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of sales EMEA at MightyHive. Over the past 24 months, Apple has implemented increasingly aggressive iterations of Intelligent Tracking Prevention (ITP), with the feature now blocking third-party cookies by... Continue reading »
by AdExchanger // July 6th, 2020 //
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Marketers Need To Get Their Digital Display Houses In Order

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christian Polman, chief strategy officer at Ebiquity. Programmatic media buying and the vagaries of the digital media ecosystem hit the headlines again recently with the publication of PwC’s research report for ISBA.... Continue reading »
by AdExchanger // July 2nd, 2020 //
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Returning To Profitability Means Reducing The Cost Of Selling In The Wake Of COVID-19

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Helberg, executive vice president and chief media officer at RPA. The COVID-19 shelter-in-place dynamic has compromised many business categories and nearly toppled others. The world of commerce has been... Continue reading »
by AdExchanger // June 30th, 2020 //
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A Decade Of Marketing Inefficiency Is Being Laid Bare

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julian Baring, general manager, North America, at Adform. The COVID-19 pandemic and its economic implications are catapulting the tech-driven marketing world into a new phase of maturity: a long-overdue period of... Continue reading »
by AdExchanger // June 29th, 2020 //
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During The Restart, Advertisers Will Need To Do More With Less. That Could Be An Asset.

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Philip Smolin, chief strategy officer at Amobee. Society has restarted, and businesses are learning a new normal in real time. They’re adapting to changing public health measures, evolving consumer behaviors... Continue reading »
by AdExchanger // June 26th, 2020 //
»
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