“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Lehman, senior vice president, head of global supply at TripleLift. Prior to the first report of the coronavirus in late December, many had speculated for the better part of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jamie Seltzer, global managing director, mar tech and data strategy, at Havas Media Group. Cookies allow advertisers to know how their ads are performing and, more importantly, where to invest […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Lowcock, chief digital and global brand safety officer at UM Worldwide. The unprecedented public health challenge of the coronavirus is also uncovering the challenges facing the ad tech industry around […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maja Milicevic, co-founder and principal at Sparrow Advisers. If you want to make an ad tech professional laugh, ask them about the resilience of advertising networks. While some may openly joke […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Epstein, engagement manager at Jounce Media. The near-universal deployment of publisher ads.txt and app-ads.txt files and the equally wide deployment of exchange sellers.json files brings a much needed dose […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Turner, head of ad product for RED at The Washington Post. For the digital advertising industry, 2019 was a year publishers, media buyers and ad tech vendors spent predicting how […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, partner at 55. There is no question that the death of third-party cookies is turning the industry on its head by disrupting activation and measurement tactics. The old programmatic […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mario Diez, CEO at Peer39. Behavioral is the dominant method for targeting online advertising, to the point where it’s become nearly synonymous with the concepts of both “targeting” and programmatic advertising […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. Google’s recent decision to deprecate third-party cookies on Chrome will severely cripple browser-based targeting, cross-site tracking, frequency capping and retargeting. Ad platforms […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jake Moskowitz, head of Emodo Institute and host of FIVE – The 5G Podcast for Marketers. With the spectrum of exciting 5G claims and promises, it’s easy to understand why early 5G users expect blazing […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. The rollout of the California Consumer Privacy Act (CCPA) has been, perhaps, the most […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lomit Patel, vice president of growth at IMVU and author of “Lean AI,” which is part of Eric Ries’ “The Lean Startup” series. Big data, programmatic access to high-performance media […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rotem Shaul, CEO at Primis. In the old world of second-price auctions, the need for a supply-side platform (SSP) vs. demand-side platform (DSP) ecosystem was clear. There were hundreds of DSPs, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Howe, CEO at LiveRamp. Google’s recent announcement that Chrome will end support for third-party cookies didn’t come as a surprise to anyone who’s been paying attention. Safari and Firefox had […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishant Desai, director of technology and partnerships at Xaxis. Major advertising and media platforms are responding to privacy regulations in ways that threaten to make it harder for marketers to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kunal Gupta, CEO at Polar. Facebook last week announced that its Off-Facebook Activity (OFA) tool would be available to more than 2 billion users worldwide. The tool debuted in a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Krish Sailam, global senior vice president of programmatic solutions at DWA, a Merkle company. Some may think artificial intelligence (AI) and machine learning (ML) personalization is all about altering banners and landing pages. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Vandre, chief analytics officer at Dentsu Aegis Network Media. The idea of a safe place where marketers can analyze sensitive data has been around at least since the early […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rishad Tobaccowala, chief growth officer at Publicis Groupe and author of “Restoring the Soul of Business: Staying Human in the Age of Data” (Harper Collins, publishing on Jan. 28, 2020). […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, senior vice president of marketing strategy, Salesforce Marketing Cloud. Martin will present “The Cookieless Web And The Future Of The DMP” at AdExchanger’s Industry Preview conference, being held […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Randall Rothenberg, CEO at the Interactive Advertising Bureau (IAB). Last week Google sent shock waves across the industry when it announced it would phase out third-party cookies for Google Chrome […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Last week, Google announced that it would phase out third-party cookies and even provide a solution […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gareth Davies, co-founder at Truth{set}. Google’s announcement to deprecate the Chrome cookie within two years seals the fate of anonymous behavioral data and its underlying identifiers and technology. The move […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. “You finally really did it. You maniacs! You blew it up!” – Charlton Heston, “Planet of the Apes” Personally, I was a skeptic on whether […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, chief strategy officer at AcuityAds. Businesses thrive or die based on the economics of the channels that close the gap between awareness and consumption. In the past decade, direct-to-consumer […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at Thunder Experience Cloud. What does selling data mean in 2020? This simple question will set off a major reckoning in the ad industry and potentially in the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Wise, co-founder and CEO at Mediaocean. This month marks the end of a decade in which the digital advertising industry came of age. When we think about where we […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Shane Nolan, senior vice president of consumer and business services at IDA Ireland. The golden age of gathering data through technology for marketing purposes was lucrative for many companies, but […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Carey, founder and CEO at Audience Town. Between 2001 and 2010, many industry vertical ad networks aggregated the publisher ad space, including travel, finance, auto, men, women and premium. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bruno Gralpois, co-founder and principal at Agency Mania Solutions. Breakups happen, especially between clients and their agencies. But what is most shocking is that nearly one third of agency-client relationships last […]
