Whenever the butterflies at Apple WebKit flap their wings, “Ad Tech Island” feels the aftershocks. Last week, a small change to Apple’s on-device tech to patrol third-party data collectors sent some mobile and online advertising practitioners into a tizzy over the loss of another sliver of data transparency. They also fret because Apple continues to […]
Most consumers think the Health Insurance Portability and Accountability Act (HIPAA) is a lot broader than it is. But in a post-Dobbs world, it bears repeating: HIPAA doesn’t cover all health data, including reproductive health information collected through phones, tablets and other devices.
The Federal Trade Commission helped normalize and popularize the term “commercial surveillance.” But is the current FTC “anti-advertising”?
Prebid has decided not to serve as public operator for Unified ID 2.0, a decision it made quietly last year. Meanwhile, The Trade Desk is prioritizing private operators as the way forward for UID2.
If programmatic ad tech was a canary in the coal mine for how data privacy would affect the online advertising industry, then some of the canaries have escaped and are creating businesses to help coal mine operators do better.
Privya, which came out of stealth mode in August, has an AI-powered scanner that analyzes a company’s software source code before it goes into production to check for data protection issues.
The idea of a digital twin is to create personas that function as amalgamations of how different people with similar preferences and online patterns think – or how they shop, to be specific. “None of your customers is unique,” Rayn co-founder and CEO Geenen said.
There’s no such thing as “compliance by obscurity,” says Sheila Colclasure, who serves as global chief digital responsibility and public policy officer at Kinesso, the mar tech unit within IPG.
California’s privacy protections are considered by most privacy pros to be the toughest and most comprehensive in the nation. But the California Privacy Protection Agency has a budget of just $10 million to regulate against the largest technology companies in the world.
Notice and choice just got dragged at a House subcommittee hearing on privacy. Rep. Frank Pallone called it “coercive.”
