Home Privacy California AG’s Final CCPA Regs Are Finally Approved

California AG’s Final CCPA Regs Are Finally Approved

SHARE:
California Attorney General Xavier Becerra

Hallelujah, the attorney general’s implementation regulations for the California Consumer Privacy Act (CCPA) have been approved by the Office of Administrative Law (OAL).

I’ll let California AG Xavier Becerra tell you about the joyous news himself:

The approved regulations take effect immediately.

For anyone who needs some weekend reading, apparently there were additional revisions made to the proposed regulations during the OAL’s review process, although the AG’s office neglected to explain or enumerate these changes in its announcement about the regs’ approval.

Although the CCPA itself went into effect on Jan. 1 and enforcement began on July 1, businesses have had to wait for the AG’s regs, which are meant to provide them with practical information they can use to operationalize and comply with the law.

It’s been an odyssey to arrive at this point. Between now and when the first draft dropped in October there have been seven public forums, an additional four public hearings, a 45-day comment period on Draft No. 1 and two subsequent 15-day comment periods on the drafts that followed.

Anyway, better late than never, and now everyone can just chill out and focus on CCPA compliance, right?

Not exactly. While CCPA compliance is de rigueur, another, even tougher proposal from Alastair Mactaggart, the man that brought you CCPA, is slated to appear on the Nov. 3 ballot in California. Meet the California Privacy Rights and Enforcement Act (CPRA).

If CPRA passes, it would become law on Jan. 1, 2023, enforceable on July 1 of that year and greatly expand data privacy rights for California residents.

Must Read

AdExchanger Senior Editors Anthony Vargas and Alyssa Boyle.

POSSIBLE 2026: AdExchanger's Hot Takes

AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas share their takeaways from three days chatting about agentic AI at POSSIBLE.

Reddit Reports A 75% Boost In Q1 Ad Revenue As It Reaches For 100 Million Daily US Users

Generative AI search has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included.

POSSIBLE 2026: Can AI Help Agencies Finally Break Down Those Silos?

Domenic Venuto, indie agency Horizon Media’s chief product and data officer, sat down with AdExchanger during POSSIBLE at the Fontainebleau in Miami to unpack the role of AI in today’s media and advertising landscape.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Google Touts Its AI Ad Tech Adoption And New AI Max Features

Google announced new features and ad types for AI Max, its AI-based bidding product for search and shopping or sponsored product ads. The company also touted “hundreds of thousands” of advertisers using AI Max.

Hand pressing blue AI button on keyboard. Digital collage of artificial intelligence interface.

Meta’s Ad Machine Is Purring, So Why Did Its Stock Drop?

Meta’s Q1 call sounded like an AI and hardware pitch, but under the hood it was still about one thing: investing in AI to squeeze more money out of its ads business.

Alphabet Exceeds $100 Billion In Q1 And Its Profits Almost Doubled

Alphabet earned $109.9 billion in Q1 this year, up from $90.2 billion a year ago. And that’s not even the truly gobsmacking number.