Mark Hughes is CEO of C3 Metrics, an online advertising attribution company. AdExchanger.com: What are some of the key learnings that you had as VP of Marketing at Half.com (sold to eBay for $300 million in 2000), that have come in handy at C3 Metrics? Both eBay and half.com embraced a data-driven culture for media buying […]
Today, Google announced performance results for Google remarketing offering in AdWords in comparison to standard display advertising. Also, the company announced the pending availability of new enhancements to its remarketing capabilities offered through AdWords on The Google Display Network. This includes adding Teracent to the remarketing toolkit, the company’s dynamic creative technology acquired in 2009. […]
John Bauschard is President of MediaBank Marketplaces and Tim Ogilvie is CEO of AdBuyer.com which was acquired by agency systems company, MediaBank, last week. Ogilvie becomes MediaBank’s new SVP of Product. Read the press release. The two discussed the acquisition and the strategy going-forward. Click below or scroll for more: Why MediaBank Is Buying AdBuyer […]
CEO Bill Wise’s MediaBank announced today that it has acquired demand-side platform AdBuyer.com (Read AdExchanger.com Q&As from 2009 and 2010). According to the MediaBank press release: “MediaBank will make the AdBuyer platform available to MediaBank partners via the MediaBank O|X and A|V media management systems, and will expand AdBuyer’s cross-channel capabilities across all major media—creating […]
Safeguard Scientifics, an investor in demand-side platform MediaMath, provided a little bit more insight on MediaMath financials as part of Safeguard’s latest regulatory filings. Among the details, MediaMath grew revenues 150% from 2009 to 2010 and “Safeguard provided $9 million in follow-on funding, in part, to expand MediaMath global sales and marketing initiatives, and to […]
Bruce Falck has joined Google’s demand-side platform Invite Media and will be leading the charge for sales as the unit’s sales director. It’s a role much like others across Google’s corporate structure of ad tech products such as DoubleClick Ad Exchange (where Lexi Reese and Michael Rubenstein had a similar role devoted to the Exchange.). […]
At this week’s ad:tech trade show and conference, Experian Marketing Services announced that media buying platform Turn will help power display ad buying for Experian’s AudienceIQ platform. According to the release, “Audience IQ enables advertisers to potentially access offline direct marketing data from almost every U.S. household” which can be used to address audiences online. […]
James Walker is CEO and Dave Zinman is COO of Inadco, a cost-per-lead, display advertising platform company. Today, the company announced Zinman’s hiring. Read the release. AdExchanger.com spoke to the Inadco executives yesterday. AdExchanger.com: Can you talk a little bit about why you’ve decided to become more public about Inadco now? JAMES WALKER: The problems […]
Steve Latham is CEO of Encore Media Metrics, an attribution technology company. AdExchanger.com: So, you started the company through selling your agency, correct? SL: Yes, we are using proceeds from the sale of my agency, Spur Interactive, to fund the launch and growth of Encore Media Metrics. While we don’t need to raise additional capital, […]
GSI Commerce announced today that its Global Marketing Services division has acquired Columbus, Ohio-based, attribution analytics firm ClearSaleing. From the GSI Commerce release: “The acquisition of ClearSaleing broadens and deepens the division’s portfolio of marketing services offerings and overall market position. Terms of the deal were not disclosed.” Read more. Chris Saridakis, CEO, GSI Global […]
