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»platform buying

What's The Biggest Challenge With Platform Buying In Digital Today?

It's easy. It's hard. It's complex. It's too complex. Opinions vary widely on the platform buying capabilities available to the demand-side as it looks to exploit opportunity in the data-driven ad ecosystem. AdExchanger.com asked a selection of demand-side executives to share how they think platform buying is performing today. Specifically, the question is: "What's the... Continue reading »
by AdExchanger // November 7th, 2011 //
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