Car-Sharing Company Turo Lets Data-Driven Personalization Take The Wheel
Andrew Mok, CMO of car-sharing company Turo, explains how Turo taps into data to create a “specific, one-to-one experience” for each customer.
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DiGiorno Targets Gen Z With TikTok Songs About Its Pizza
DiGiorno is paying influencers to create original TikTok soundtracks for the brand to grow awareness among Gen Z.
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This Ad Tech Vet Wrote A Book About Precision Data For The General Public
If you don’t know how data products works, but want to understand how data operates in your life an changes social systems, ask the people who do know. Madeleine Want, VP of data for Fanatics Betting and Gaming, has a data product background spanning diverse web and app services. She was Index Exchange’s senior director […]
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Why Ally Financial Banks On A Mix of Brand And Performance Marketing
Performance marketing is more effective when it’s woven into a broader strategy that also includes branding efforts, according to Ally Financial CMO Andrea Brimmer.
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Men's Apparel Brand True Classic Takes A Mathematical Approach To Growth Marketing
True Classic is a dyed-in-the-wool performance marketer. The casual menswear brand is completely “solution-agnostic,” according to its president, Ben Yahalom.
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Bob Evans Is Using AI To Help Eliminate Unconscious Bias From Its Advertising
Bob Evans Farms has been working with an AI tech startup since last year to help evaluate ad creative and campaign concepts through the lens of diversity and inclusion.
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Aflac In-Houses Digital Video To Make A Bigger Splash Across Social And CTV
Supplemental insurance isn’t sexy. But with the right media strategy, even insurance brands can engage new (and younger) audiences.
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DHL’s Strategy To Make Its Marketing Data Deliver
“‘Cookieless’ is just a buzzword,” said Sanup Pillai, DHL’s global head of digital marketing and mar tech tells AdExchanger. “I wouldn’t say we’re getting ready for the ‘cookieless future’ as much as that we’re taking this opportunity to future-proof our technology stack.”
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Wheels Up For Japan Airlines Marketing After Two Years Of COVID Restrictions
When the pandemic hit, the global marketing team at Japan Airlines saw its budget disappear overnight. But rather than sitting, idle, JAL used the downtime to get its global marketing house in order and prepare for the day when Japan reopened its borders.
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How First-Party Data Makes Moment Marketing Possible
Kubota Tractor Corporation has plenty of first-party data on customers who are likely to need its line of residential tractors and lawnmowers – namely, people who live on properties with a lot of land. But to capitalize on the trend of people moving from cities to rural locales during the COVID-19 pandemic, Kubota needed to be able to reach people who were actively looking to make such a move. That’s where Realtor.com’s first-party data came into play.