“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Lee, executive vice president at Merkle. For many marketers, it makes perfect sense: the idea of using data to craft a personalized experience that’s suited to a consumer’s motivations […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YouTube Challengers Facebook, Snapchat, Vessel and others are in talks with TV broadcasters to offer better terms for video programming than YouTube, sources tell The Wall Street Journal. YouTube competitors are courting suppliers like Viacom, Time Warner, NBCUniversal and 21st Century Fox. YouTube’s terms […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Exchange Part Deux Facebook may be getting into the ad exchange business beyond its huge and popular Facebook Exchange (FBX), which functions more like a private exchange targeting users on Facebook inventory only. Ad Age’s Tim Peterson says a new, open exchange will be […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Adds Shopper Segments Twitter added a bevy of new segments, including offline shopper, automotive and other in-market buyer data from Acxiom and Datalogix. Nestle’s Butterfinger used them to target regular buyers of peanut butter candy in-store, resulting in a 52% lift in engagement […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Two Buzzwords In One Rubicon Project and InMobi have teamed up on a native ad server for mobile. Publishers can direct sell mobile, native campaigns using the technology, and also backfill with programmatic demand. The announcement comes in the wake of new specs for […]
Ad verifier Integral Ad Science has acquired video analytics startup Veenome in a deal the two companies claim will kick video measurement up a notch. Veenome’s product premise is that advertisers should know the context of the video content around their placement, not simply that they hit their demo targets. Advertisers undoubtedly want to know […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. App-quisition Sets Up Purch For Mobile Purch bought the price-comparison and barcode-scanning app Consumr on Tuesday. The mobile app adds to Purch’s portfolio of websites that target consumers with high intent to purchase (like review site Top Ten Reviews). “Consumr is an important piece […]
Facebook made waves two weeks ago when it delisted more than 15 companies from its Facebook Exchange (AdExchanger story). Going forward, only 12 companies will be allowed to trumpet their access to the desktop news feed and right rail ad space that comprises the FBX inventory pool. But that doesn’t tell the whole story. Even […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native And The SSP PubMatic has added support for “programmatic native.” The offering will at first be limited to RTB and private marketplace integration, with the eventual goal of enabling “automated guaranteed” transactions. PubMatic’s buy-side partners include Adelphic, Bidtellect, Digilant, Fiksu, MediaMath, PowerLinks, StrikeAd […]
Greater automation in TV introduces more nuances to the viewability debate, in addition to maintaining the right frequency of ads to content. Just ask Joe Marchese, the newly appointed president of advanced advertising for Fox Networks Group. His promotion follows 21st Century Fox’s acquisition of the interactive video ad platform true[X], which he oversaw, in December. In addition to the standalone […]
