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»Fox Networks

Nielsen Catalina Adds Cross-Screen TV And Video Measurement To Its Toolkit

Ad campaigns unfurl across screens, and that’s the way they should be measured. Nielsen Catalina Solutions (NCS) released a cross-screen measurement tool on Wednesday that links incremental offline sales for an ad campaign to total views across channels, including linear TV, mobile and desktop video, over-the-top (OTT) and connected TV. NCS, which provides purchase-based targeting… Continue reading »
by Allison Schiff // June 20th, 2018 //
»
Video Platform Zefr Hires Former Fox Networks Ads Boss Toby Byrne As President

Zefr, a contextual targeting software platform for YouTube, has appointed Toby Byrne as president. Byrne, the former president of ad sales for Fox Networks Group, including its broadcast, sports and cable networks, vacated his post last September. During that time, there was a heavy transition in top sales talent at several linear TV networks as… Continue reading »
by Kelly Liyakasa // September 19th, 2017 //
»
Fox Networks’ Advanced Ads Chief: Impressions Depress Prices And Drive Up Ad Loads

Greater automation in TV introduces more nuances to the viewability debate, in addition to maintaining the right frequency of ads to content. Just ask Joe Marchese, the newly appointed president of advanced advertising for Fox Networks Group. His promotion follows 21st Century Fox’s acquisition of the interactive video ad platform true[X], which he oversaw, in December. In addition to the standalone… Continue reading »
by Kelly Liyakasa // March 2nd, 2015 //
»
 

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