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»Struq

FBX Shuffle: Facebook Preserves Access For Some Shadow Partners

Facebook made waves two weeks ago when it delisted more than 15 companies from its Facebook Exchange (AdExchanger story). Going forward, only 12 companies will be allowed to trumpet their access to the desktop news feed and right rail ad space that comprises the FBX inventory pool. But that doesn't tell the whole story. Even... Continue reading »
by Zach Rodgers // March 3rd, 2015 //
»
Why Do Mobile Users Not Buy On Mobile?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Sam Barnett, CEO at Struq. Mobile users represent the most engaged set of users across all devices. They click on ads more than twice as much as desktop users and the... Continue reading »
by AdExchanger // September 5th, 2014 //
»
If You Want To Measure Incrementality, Do It Right

 “Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sebastien Blanc, general manager, US, at Struq. Considering the number of channels where marketers can spend their budgets, understanding and proving a return on ad spend (ROAS) is vital. If... Continue reading »
by AdExchanger // March 4th, 2014 //
»
Partners Drive Video RTB Growth At SpotXchange, Headcount and Bid Volume Spike

Over the last year, video ad marketplace SpotXchange has increased real-time bidding to roughly one-third of its inventory, up from 5% in 2011. This year, SpotXchange CEO Mike Shehan says nearly half its inventory is expected to be traded programmatically. While Shehan won't offer specific dollar amounts, the company says that its video RTB marketplace generated... Continue reading »
by David Kaplan // February 6th, 2013 //
»
 

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