AdExchanger
Articles By AdExchanger
-
OPINION: Data-Driven ThinkingFacebook Vs. Marketers: Who’s Failing Whom?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Serfaty, director of social advertising at Matomy Media Group. Is Facebook failing marketers? The answer is yes, according to the conclusion of a surprising new report from Forrester Research. […]
-
FT Adding Subscriptions; Pinterest's Pin Sales
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Around Ads With Subscriptions The Financial Times has reached a new high with subscribers at 629,000, a 5% increase year over year, according to The Guardian’s Roy Greenslade. Although the company continues to struggle with ad sales like most print publishers, the company has […]
-
OPINION: Data-Driven ThinkingWhy the 'Highest Bid Wins' Strategy Won't Raise Your Revenue
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jordan Mitchell, vice president of product at Rubicon Project. The concept of “holistic yield management” is in the front of many publishers’ minds right now. It allows RTB demand to […]
-
Sociomantic Expands CRM Strategy; Twitter Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sociomantic’s CRM Play Ecommerce retargeting firm Sociomantic is teaming up with Revenue Management Systems to serve personalized ads online through Sociomantic’s CRM system. “Synchronizing customer data and inventory information with digital marketing lets travel suppliers reach the right consumers in real time, with offers […]
-
OPINION: Data-Driven ThinkingWill Viewable Impressions Ever Become Online Advertising’s Currency?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, director of insights and technology at Mediasmith. The industry has been talking about moving to viewable impressions for years. With more than half of display ads never in […]
-
Ads, Photos And Instagram; Trending Tumblr Media
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ads, Photos And Instagram Time’s Alex Fitzpatrick takes a look at some new Pew Research findings on photos and video online in a short feature article. He writes, “You say you’re a brand looking to advertise on Instagram? Pew’s got some data you should […]
-
International DSP Revenue; Auto-Play Delay
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. International DSP Revenue Due to regulatory requirements, publicly traded Safeguard Scientifics shares a few tidbits on the state of its investments on a quarterly basis — this includes its investment in US creative ad-tech firm Spongecell and ad platform MediaMath. Beyond trumpeting the payday […]
-
OPINION: Data-Driven ThinkingProgrammatic Direct Isn’t Just About Efficiency
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer of Bionic Advertising Systems When you are selling anything, it’s really easy to get caught up in pitching the benefits of your product. […]
-
Google Search Gets Display; Facebook Data, Instagram Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Search Gets Display One could say that Google’s Product Listing Ads initially brought the sweet nectar of display advertising to Google’s search engine result pages (SERPs). Now, Google’s showing nontraditional display ads for several select advertisers in the SERPs. The New York Times’ […]
-
OPINION: Data-Driven ThinkingBehavioral Sequencing: Identifying Intent Before Intent
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Malins, vice president of cross-channel solutions at Adconion Direct. How do auto dealers know you’re about to be in the market for a new car? They don’t. The moment […]
-
Adelphic Dives Into Video; TV On Twitter
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adelphic Dives Into Video Mobile ad targeting firm Adelphic is adding mobile video inventory to its mobile ad platform, allowing agency and brand partners to buy and manage mobile video ads programmatically. VivaKi is one of the agencies that will be tapping into Adelphic’s […]
-
OPINION: Data-Driven ThinkingAttribution: How To Break The Holding Pattern
“Data-Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Berke, president at AdRoll. Whether you’re a brand marketer, an agency person or at an ad-tech provider, you’ve probably had several awkward conversations about attribution. Pundits, myself […]
-
Purchase Data in The TV Buy; Search Tension
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Purchase Data In The TV Buy Simulmedia has added consumer purchase data from Nielsen Buyer Insights to its non-primetime TV ad-buying platform, MediaPost reports. CEO Dave Morgan says, “Having these databases is not new. But they have always been used for research purposes. No […]
-
Prepping For The Holiday Lag; Facebook Ad Updates (Again)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Prepping For The Holiday Lag Holiday shopping and spending is projected to decrease again this year, according to The New York Times’ Stuart Elliott, so some stores are ramping up efforts to gain foot traffic. Two examples are Premium Outlets in Roseland, NJ, and […]
-
OPINION: Data-Driven ThinkingHow An RTB Takeover Could Super Size Any Given Sunday
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. The number to beat: 111.3 million impressions. That’s the all-time record for number of people who watched the Super Bowl XLVI broadcast in 2012. […]
-
Microsoft Talks Ads; Real-Time Data Spews Forth
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Talks Ads Microsoft delivered a Friday update on its latest advertising initiatives. The timing may speak to the lack of compelling news. In a blog post, there’s no mention of programmatic or real-time bidding (RTB). But, if you’re a behavioral advertising believer, you’ll […]
-
OPINION: Data-Driven ThinkingWhy The Cost of A Web Video Ad Will Eclipse TV
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Stempeck, senior vice president of strategic business development at The Trade Desk. Editor’s note: This is an updated version of a previously published column. Quick! Name a single 30-second […]
-
Data Confusion; Programmatic Brander
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Data Confusion Marc Guldimann, co-founder and CEO of Enliken, makes the case for why behavioral advertising is different from information collected by the government for surveillance purposes. In a column for Quartz, Guldimann points out that the types of information and methods are extremely […]
-
OPINION: Data-Driven ThinkingWho Will Win The Digital Media War?
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. Lately I’ve had many conversations about the digital advertising market and how it’s evolving. The most-asked question: “Who will win the battle over […]
-
Mondelēz Targeting Offline; Pass The Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mondelēz Targeting Offline Impulse snack buys are a data opportunity for Mondelēz International, which is working on “smart shelves” that will use sensors to gather basic information, such as age and gender. The Raw Story’s Travis Gettys reports that information could be used to […]
-
OPINION: The Sell SiderThe Ad-Tech Identity Crisis
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tyler Fitch, founder of Yield Coalition. When I first started managing remnant yield for large websites, everything seemed to be cut and dry. You had your ad server, maybe an exchange, and you worked directly with […]
-
OPINION: Data-Driven ThinkingWhy The Mobile App Will Die
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrei Dunca, co-founder and chief technology officer at LiveRail. Just a few years ago, consumers used numerous apps on their desktop computers, such as Winamp for music, Windows Media Player […]
-
Facebook Site Retargeting; Katz Back
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Site Retargeting Facebook is launching another retargeting tool, separate from FBX, that will allow a website owner to serve ads on mobile and desktop via custom audiences. It’s like the Facebook version of Google AdWords site retargeting, but it’s called Website Custom Audiences. […]
-
OPINION: Data-Driven Thinking2013: The Year The Third-Party Cookie Fell From Grace
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Anand Das, co-founder and chief technology officer at PubMatic. It’s only October – way too early for end-of-year summaries – but one thing is already certain: 2013 marks the beginning […]
-
Traffic Jam; Compression Acquisition
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Traffic Jam The problem of fraud could be even worse than people realize, according to a new report from Adweek’s Mike Shields. Along with the usual suspects, there are sites like Crackle and CollegeHumor that may employ robotic means in order to drive traffic, […]
-
OPINION: Data-Driven ThinkingAre Viewable Impressions Cannibals At The Doorstep?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Goldberg, senior adviser at EmpiricalMedia. Earlier this month, panels at Advertising Week on viewable impressions revealed a subtle new point of resistance for adoption by sellers and aggregators. Resistance […]
-
Recommended Ad; Acqui-Hire In Sunnyvale
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Recommended Ad Google may be inserting a Google+ recommendation of yours — called “Shared Endorsements” — into an ad, according to changes announced by the company on Friday. Google’s terms-of-service page provides a use case: “For example, your friends might see that you rated […]
-
OPINION: Data-Driven ThinkingAn Outsider's Perspective On Where Data, Technology, Media And Analytics Intersect
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Parkinson, chief digital officer at Valassis. I don’t come from this media world, so I learn something almost every day. What I’ve recently found very interesting is the intersection […]
-
Twitter Slip; Cookie Savior
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Slip Twitter accidentally spilled the date of its IPO, PrivCo has uncovered. In a financial document, Twitter pegged Feb. 15, 2014, as the end of the lock-up agreement — typically 90 days after an IPO. Hence the offering will be Nov. 15. PrivCo […]
-
OPINION: Data-Driven ThinkingFraud: Stop Pointing Fingers And Take Responsibility
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex White, general manager of data and trading at DG Peer39. Fraud has always been the online industry’s open secret. There are varying estimates as to its total costs, with […]