AdExchanger
Articles By AdExchanger
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Spotify Tries Video; Rethinking Video After The Olympics
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Push Spotify wants to be more than an audio platform. The company pushed into video in May with 12 original series around music, and plans to spend big to expand in categories like animation and comedy, reports Sahil Patel at Digiday. But it’s tough to […]
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OPINION: On TV & VideoIs Audibility The New Viewability?
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. Following the industry’s adoption of viewability as a core metric, even moving toward transacting on vCPM, advertisers are now eyeing other measures that can tell them […]
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OPINION: Data-Driven ThinkingCustom Bidders And The Future ‘Ad-Tech Grid’
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Louis Moynihan, vice president of product innovation at Demandbase. Most ad tech participants don’t ever need to deal with choosing between custom and generic bidders. A bidder is the piece […]
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The Guardian Runs A Time-Based Campaign; Amazon Tests On-Demand Test-Drive With Hyundai
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tick Tock The Guardian is running its first time-based online ad campaign, reports Lucinda Southern at Digiday. Advertisers can buy ad slots of up to 30 seconds across the publication’s properties. The Economist, which also bills for ads based on time, is the first advertiser to […]
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OPINION: The Sell SiderAre Android Instant Apps Friend Or Foe For Publishers?
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Matan Cohen, director of innovation at YouAppi. Imagine if you could eat everything you wanted and stay trim without exercising. You could apply that analogy to Android Instant Apps, where you can use these apps […]
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The New York Times Shuts Down NYT Now App; Cambridge Analytica Didn't Meet Expectations
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sign Of The Times The New York Times has shut down its NYT Now app, a curated mobile experience that was geared to young people. NYT Now debuted two years ago with a $1-$2 weekly subscription, then became a free service for its second (and final) […]
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OPINION: Data-Driven ThinkingCRM: A Philosophy That Goes Beyond Data, Technology And Channel
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mayur Gupta, senior vice president and head of digital at Healthgrades. Marketing has evolved substantially from the witty and creative ads of the “Mad Men” era to processes designed […]
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Univision Puts Gawker Media Under Fusion Group; Amazon Goes For Bargain Smartphone Market
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sold Sign Univision continues to expand its digital footprint with its $135 million acquisition of Gawker Media. Gawker and its three brands will sit next to The Root and The Onion under Univision’s Fusion Group, a group of digital media sites targeted to multicultural millennials. One […]
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OPINION: Data-Driven ThinkingWinter Is Coming To Ad Tech: Obliteration Not Consolidation
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sloan Gaon, CEO at PulsePoint. Many pundits have squawked that consolidation is inevitable in the ad tech space. This would be true in many markets. In the car-sharing marketplace, for […]
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OPINION: The Sell SiderProgrammatic Guaranteed: The Promises And Perils
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. One of the most desired outcomes of programmatic advertising is the ability to reserve inventory for a guaranteed buy. Getting guaranteed access to brand-safe, premium […]
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WSJ Experiments With Content Access; Snapchat Buys Search Startup Vurb
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sub Not Required The Wall Street Journal is poking new holes in its paywall, Nieman Lab reports. The Journal’s affluent readership gives it leeway to charge high subscription fees, but it turns out blocking content often doesn’t convert non-subscribers. The Journal is experimenting with 24-hour guest […]
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OPINION: Data-Driven ThinkingANA Report Aftermath: (Re)Building Trust And Transparency
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Puzenski, an executive at Infinitive. The Association of National Advertisers (ANA) dropped a bombshell in June when it released a report about transparency and media buying practices in the […]
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Hearts & Science Helps Omnicom Win AT&T; Programmatic Isn't To Blame For Ad Blocking
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Kid On The Block Omnicom’s Hearts & Science, which sprung out of the holding company’s P&G account win last December, gave Omnicom the edge needed to win AT&T’s business, Ad Age’s Maureen Morrison reports. Launched on the premise of using data and analytics to drive […]
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OPINION: Data-Driven ThinkingCan We All Stop Beating Around the Bush When We Talk About Data?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Paulisick, chief product officer at Commerce Signals. We should stop confusing everyone about how we enable data. I’ve seen press releases from data providers describing the data they use […]
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OPINION: On TV & VideoIn Search Of Transparency And A Standardized Currency In The Television Industry
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Brad Smith, senior vice president of revenue and operations at Videa. Every television media buy seems to have its own fee structure since there is very little consistency in the ecosystem. Because of this, […]
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AT&T Will Consolidate Its Various Accounts Under Omnicom; Pokémon Go Continues Its Reign
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tectonic Shifts AT&T will consolidate its creative, digital and media accounts under Omnicom, Ad Age reports. Hearts & Science, Omnicom’s newly launched agency led by Scott Hagedorn [AdExchanger coverage], will handle media buying for the telco giant. BBDO will handle creative. It’s a huge loss for […]
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OPINION: Data-Driven ThinkingWhat Will It Take To Tip The Balance To The App Opportunity?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gilad Amitai, chief operating officer at Ubimo. The web may not be dead, as a famous Wired cover once put it, but on mobile it is certainly fighting for a […]
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OPINION: The Sell SiderMarrying Programmatic And Direct Is No Fairy Tale
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of publisher monetization at Operative. Premium content publishers have a reputation for not being very technical. Any time a new digital channel arises, the more technical it is, the more […]
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Comic: Headwinds
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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AcuityAds To Acquire 140 Proof; Turner Will Invest $45M In Refinery29
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AcuityAds Imbibes 140 Proof AcuityAds snapped up 140 Proof, a 24-person ad tech outfit that collects data from public social profiles, in a $20 million cash deal. 140 Proof’s “blended interest graph” crawls sources like Twitter, Pinterest and Google+. Sign of the times: Acuity CEO Tal […]
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OPINION: On TV & VideoThe Reality Of Augmenting Television
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. If virtual reality (VR) and augmented reality (AR) aren’t in your video vocabulary yet, they probably should be. In my mind, these new […]
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Nucleus Marketing Helps Legacy Pubs Innovate; Snapchat Quietly Increases Ad Load
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Old Dog, New Tricks Nucleus Marketing Solutions, a joint supply-side venture from Gannett, Hearst, McClatchy and Tribune Publishing, is out to innovate advertising opportunities on legacy print pubs, reports Ad Age. With a combined 168 million uniques, Nucleus claims to offer larger scale and better targeting […]
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OPINION: The Sell SiderPublishers, Hedge Your Bets On Facebook And Snapchat
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. At a recent conference, David Jakubowski, Facebook’s head of ad technology, called Snapchat a hot product that might turn off advertisers if it doesn’t start offering more […]
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P&G Rethinks Its Targeting On Facebook; Randy Cohen On Why Marketers Should Share Their Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. P&G <3 Mass Messaging Procter & Gamble will take a step back from personalized ads on Facebook after recent targeted campaigns failed to deliver, CMO Marc Pritchard tells Suzanne Vranica of The Wall Street Journal. “We targeted too much and we went too narrow and now […]
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Power To The Candidate: Controlling Campaign Messages In A Digital World
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by JC Medici, national director of politics and advocacy at Rocket Fuel. Disagreement inside political party lines is nothing new. Someone is always on the outside, such as Reagan and Ford’s neck-to-neck battle for the Republican nomination […]
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OPINION: Data-Driven ThinkingThey Are Building Walls – Three Huge Ones
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of global partnerships at 84.51°. As the summer winds down, I am already putting this line into practice: “Well, let’s pick this up after Labor Day.” […]
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Hulu Jettisons Free Experience; Walmart Confirms Acquisition Of Jet.com
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Against The Stream Hulu is dropping its free offering to focus exclusively on subscriptions, while shunting much of the free content it had to Yahoo View, an(other) ad-supported streaming TV service under the Verizon umbrella, reports Variety. You can think of Hulu as a massive experiment undertaken […]
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OPINION: Data-Driven ThinkingWhat's The Future Of Marketing As Countries Adopt Stricter Privacy Laws?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kitty Kolding, president and CEO at Infocore. With the rapid and increasingly dramatic changes being made to data privacy legislation around the world, marketers are faced with a difficult challenge. […]
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OPINION: On TV & VideoFor Programmatic TV, One Size No Longer Fits All
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Walt Horstman, president at AudienceXpress. When programmatic TV buying first started gaining relevance a few years ago, its key value to agencies was to combine advanced data licensed from single-sourced data providers such as […]
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Google Releases Ad Injection Report; It Also Brings 2 Million People Online In India
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Kicking The Habit A new report on ad injection released by Google, New York University and the International Computer Science Institute found pay-per-install networks drove more than 3 billion attempted downloads of malicious software. Four companies in particular were noted for their flagrant PPI fraud: Amonetize, […]