AdExchanger
Articles By AdExchanger
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CRM Leaders Betting On Social Says Blackstone's Pashalides
It’s official. CRM loves social as it looks to make actionable its vast data sets. The announced acquisition of Vitrue by Oracle a couple of weeks ago has been followed today by the $689 million purchase of Buddy Media by Salesforce.com. Jeff Pashalides, Head of SaaS Advisory at Blackstone offfered his thoughts on the acquisition: […]
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Salesforce.com Acquires Buddy Media for $689 Million; CEO Lazerow Reflects
Here’s a snippet from the release: “Salesforce.com, the enterprise cloud computing company, today announced that it has entered into a definitive agreement to acquire Buddy Media, the world’s leading social media marketing platform, for approximately $689 million payable in cash and salesforce.com equity. The transaction is expected to be completed during salesforce.com’s fiscal third quarter […]
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Microsoft's Surprise 'Do Not Track' Move, By The Numbers
Microsoft’s decision to ship Internet Explorer 10 with Do Not Track “on” by default has created palpable upset in digital ad circles. Evidon, the Association of National Advertisers, and the Interactive Advertising Bureau quickly lambasted the decision, which may renege on a non-publicized agreement among members of the Digital Advertising Alliance that DNT should be a […]
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Experian Marketing Services Exec Seeley On Conversen Acquisition And Audience IQ Impact
Matt Seeley is President of Experian Marketing Services. Seeley recently discussed his company’s acquisition of Conversen with AdExchanger. Conversen develops “interaction management technologies that enable marketers to create fully integrated, cross-channel conversations through mobile, Web, social, email and traditional channels,” according to the Experian press release announcing the purchase. Read it. AdExchanger: For the the […]
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OPINION: Data-Driven Thinking'Viewable Impression' Boosters Ignore Simple Math
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Joshua Koran is VP Digital Product Management, Research and Data for AT&T AdWorks. Much has been written about the “viewable impression” metric, which banishes impressions that go unnoticed by consumers. It relies on […]
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AdExchanger: The Purchase Funnel
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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LifeStreet, Flush With $66 Million, Sees More to 'Life' Than Driving App Installs
LifeStreet Media has, to this point in its trajectory, been focused on driving app installs through mobile and social ad placements. Its optimization engine, RevJet, claims to dramatically improve ad performance for its core customer base of app developers and publishers. But lately it’s begun to focus more on serving “true campaign objectives” rather than […]
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To Prevent Data Leakage, Embrace 'TANSTAAFL'
“Ad Agents” is a column written by the agency-side of the digital media community. Peter Randazzo is Chief Technology Officer of iCrossing, a global, digital marketing agency The above headline contains an acronym long enough to strain its credibility as a time saver. TANSTAAFL stands for “There ain’t no such thing as a free lunch“, […]
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Internet Trends: Mobile Will Be Big; Battling 'Showrooming'; Skype As Model Microsoft Transaction?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Internet Trends In spite of the fact that former Morgan Stanley analyst Mary Meeker has joined the VC world (Kleiner Perkins), she is still cranking out her famous Internet Trends report which she presented at All Things D’s D10 conference. And guess what? Mobile […]
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Salesforce.com Has A New Buddy?; Yahoo 'Premium' Display; The 'Bad' In Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Salesforce.com Has A New Buddy? Social marketing software is the new DSP. Last week Vitrue was acquired by Oracle. This week, Peter Kafka says on All Things D that Buddy Media and its $90 million of venture funding is about to get rolled up […]
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