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»Ad Agents

To Prevent Data Leakage, Embrace 'TANSTAAFL'

"Ad Agents" is a column written by the agency-side of the digital media community. Peter Randazzo is Chief Technology Officer of iCrossing, a global, digital marketing agency The above headline contains an acronym long enough to strain its credibility as a time saver. TANSTAAFL stands for "There ain't no such thing as a free lunch",... Continue reading »
by AdExchanger // May 31st, 2012 //
»
Attention Audience Buyers: Stop Buying Demographics

"Ad Agents" is a column written by the agency-side of the digital media community. Chris Tuleya, vp of Direct Response at Underscore Marketing, a boutique, digital marketing agency. In order for audience-based buying to move forward, digital advertisers need to break free from the offline media shackles that come with demographic buying. Audience-based buying is... Continue reading »
by AdExchanger // March 16th, 2012 //
»
Avoiding the Sophomore Slump

"Ad Agents" is a column written by the agency-side of the digital media community. Adam Cahill is SVP, Director of Digital Media at Hill Holliday, a full-service communications agency. Ad exchanges were undoubtedly the digital world’s Rookie of the Year in 2009, but in terms of buzz, the industry has moved on (it’s all “mobile,... Continue reading »
by Ad Traders // February 2nd, 2010 //
»
Eye On The European Data Market

"Ad Agents" is a column written by the agency-side of the digital media community. Martin Kelly is co-Founder and Managing Partner of UK-based agency, Infectious Media Ltd. One of the most exciting changes that the exchange era has promised for the industry is data liquidity.  This is a concept that was brought to me in... Continue reading »
by Ad Traders // January 19th, 2010 //
»
 

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