AdExchanger
Articles By AdExchanger
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Wildfire CEO Ransom Says Marketers Need To Get Consumers To 'Willingly Engage'
Victoria Ransom is CEO of Wildfire, a social marketing software company whose sector has drawn strong interest recently from companies like Salesforce and Oracle. AdExchanger discussed Wildfire and industry trends with Ransom recently. AdExchanger: Regarding momentum in the social media marketing space – Oracle buys Vitrue, Salesforce buys Buddy Media – what do these acquisitions […]
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Syncapse CEO Scissons On Clickable Acquisition And Enterprise Goals
Michael Scissons is founder and CEO of Syncapse, a Toronto-based, social performance management platform. Last week, Scissons’ company acquired Clickable, a social and search ad platform based in New York City. According to the release, “Clickable’s social and search advertising management functionality will become a key addition to Syncapse’s suite, which includes social media publishing, […]
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'6 Weeks Per Person Per Year In Wasted Time And Efficiency'
A couple of weeks ago, Google announced its new Doubleclick Digital Marketing platform which further integrates DoubleClick ad products and begins to offer the promise of efficient cross-channel buying across media channels such as display and search. Many in the industry, particularly privately, see an inevitability in Google corralling much of the data-driven, display ad […]
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TWC’s Hecht: Avoiding The 'Fight To Be Flat' In Display
When the news was released that The Weather Channel had hired ad agency veteran Curt Hecht, the architect of Publicis Group’s VivaKi Nerve Center, arm of the company’s digital media buying operations and the hub of its trading desk operations, there was a bit of surprise about his move. After all, aside from the fact […]
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OPINION: The Sell SiderThe 'Temporary' Problem with Second Price Auctions
Today’s column is in response to “Second-Guessing the Second-Price Auction Model” and written by Andrew Casale, VP of Strategy, Casale Media. I am not an advocate of dynamic floors. Nor do I think switching RTB to first price auctions is likely to happen. Every auction that publishers have run on our platform, to date, has […]
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AdExchanger: Arriving In Cannes
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Dancing With Publishers; Social Software $$$ For GraphEffect
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Dancing Former Knight Ridder exec and author Ken Doctor looks at Google’s relationship with pubishers and says, “Next Wednesday, Google hosts an all-day assemblage of news publishers in New York City. It won’t be the first meeting, but it’s an intriguing time to […]
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Avis' Peebles To Marketers: Be More Creative With Your Website, Not Your Ads
John Peebles began his presentation at this week’s Advertising Research Foundation Audience 7.0 conference with what sounded like a bit of apostasy: the Avis Budget Group VP of Marketing Strategy & Innovation, started with an admission: he has little use for research. In a conversation with AdExchanger that followed, he also took aim at what […]
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RadiumOne Eyes URLs For Targeting Data; Time To Save Targeted Advertising
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeting The URL Shortener Social ad platform RadiumOne continues to update its product line of data gathering apps as MediaPost’s Laurie Sullivan reports on ‘re.Po.st‘. The URL shortener aims to not only improve the sharing of links, a la Bit.ly, but it also “serves […]
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Facebook's RTB Revenue Impact 'Incremental', But Enough To Matter
Facebook’s decision to enable real-time bidding on its site, as well as layering in retargeting capabilities, will certainly help solve the perceived revenue shortfalls that caused such a negative reaction to its much-hyped IPO, but as eMarketer analyst Debra Aho Williamson tells AdExchanger, any lift the social network sees in ad dollars will be strictly […]